National Simplify Your Life Week

8/2/2014

The first week in August is National Simplify Your Life Week, a week to get organized and de-clutter for a more stress-free lifestyle. Negative clutter can invade every area of your life—not just your closets. Relationships, finances, kids, jobs, health and spiritual well-being are all adversely impacted by the unnecessary and harmful stuff we accumulate and hold onto. With crazy schedules and growing responsibilities, we are all looking for ways to simplify our lives.

Here are six top tips to 'simplify your life':

Limit paper, mail, emails, faxes, ect. Get on the do not call list to limit the incoming phone calls. Get your bills and financial statements online. Unsubscribe to email lists that you no longer follow.
Manage your papers. Your filing system should have current items only. Go through your mail everyday. Create action items to handle hold things such as bills, and "to do" items.
Plan the night before. Before you go to bed each night, prepare things for the morning. Set out your clothes for the next day and load up your work bag.
If you don't use it get rid of it!
Have a home for all of your 'stuff'. Everything has its place.
Keep a to-do list. Prioritize what needs to be done each day.

At Crawford Designs, our motto has always been, "Keeping it simple. Web. Graphics. Print." We know that these three areas of marketing are definitely not simple, but if you have a game plan, everything falls right into place. Let us help you simplify your marketing. Contact us today for a free consultation on your upcoming web and print projects.

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Ten Timeless Tips for Smart Marketing and Selling Online

10/15/2013

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Sell, sell, sell. The rule is quite simple. Marketing strategies are all about selling a service or product. No matter how brilliant a marketing campaign is, it is still a failure if it does not sell anything. The creative brilliance of the campaign should not overpower the message of sales. If you remember the advertisement, but not the service or product, then the strategy did not work.
Stick to proven marketing principles. There are proven marketing principles and they encompass all the mediums that we have today, even social media. Before online platforms were created we had to market using traditional means. With time, the advertising mediums change, but we need to follow the same principles.
It’s all in the planning. Without an appropriate plan, money will be wasted and the marketing strategy might not work at all. Tactics must be outlined in detail even if the business is very small scale. A scattered approach is not going to work for the business at all.
Is the product strong enough to sell? Essentially, the product has to be strong enough to be the focus of a marketing campaign. It does not matter if the marketing team is the best in the world if the service or product is not excellent.
Get hold of the data. Companies who have access to industrial databases are at an advantage. They have the edge over the competition, especially those who use the data to gain relevant insights.
Know how to listen. Many believe that listening is the number one marketing skill. It is not surprising that the most effective listeners execute the most effective marketing campaigns. Listening is a skill that comes with empathy and is fueled by curiosity.
Show people how they’ll benefit from the product. Since people are concerned mostly in what interests them, it will be smart to focus on letting them know how a service or product will be beneficial to them.
Relevance is the key. A smart marketing strategy is one that grabs hold of people’s attention at a split second. People must find the message relevant to their lives. If they do not then the message will be lost.
Target human emotion. Making a product sell is all about engaging people to feel for the product being offered to them. This is the foundation for establishing loyal customers. This also fully defines the brand. Your brand has to elicit an emotional reaction.
Identities evolve. Although brand logos and online identities can become the image of the brand for a certain period of time, things eventually change. This is the nature of branding. Trends are always changing and makeovers define modern-day advertising. It helps to keep a fresh approach.

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Do you need a Website ReBuild?

10/11/2011

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Ask yourself these questions:

Are you satisfied with your current website?
Is your website user-friendly and easy to navigate?
Do you have control over updating and editing your site?
Are your visitors turning into customers?
Does your website comply to current web standards?

If you answered No to ANY of these questions, Let us give you a FREE Quote on getting your website updated.

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National Simplify Your Life Week

Ten Timeless Tips for Smart Marketing and Selling Online

Do you need a Website ReBuild?

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