For all that we hear about online marketing - and I agree that it is becoming more and more essential every day - there is still a place for traditional marketing and high class print design.
Print design - what is it?
If you've ever used or have seen brochures, flyers, business cards, billboards, newsprint ads, etc., then you've seen print design in action. Someone had to design those marketing materials. Logos, which you use for your print marketing collateral as well as your online marketing materials, are usually created by a graphic design expert. Most graphic designers built their skills on print design projects and then later applied them to online marketing strategies.
The best marketing today is an effective integrated strategy involving online marketing tactics alongside print design and traditional marketing methods. That includes, but is not limited to, having a website, a set of business cards, brochures, letterhead and envelopes, online display ads and pay-per-click advertising, a newsletter (maybe a print edition as well as an e-mail edition), and more. When you incorporate print design into your overall marketing strategy, you are saying to the world, "I still operate in the real world; I'm as brick and mortar as you are."
When planning your next marketing strategy, don't leave out print design.
8/25/2011 04:40:06 pm
I definitely agree that one of the most effective way of adverting is through print design.
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