Here in Adams County, there are still small business owners who think that Internet marketing doesn't apply to them. But there are a growing number of small business owners who are taking an interest in online marketing. And they're starting to ask questions.
Which is more important - blogs, e-mail marketing, or social media?
That's a good question, but the answer isn't so simple. All three have their places and to what degree you engage through each channel depends on your own marketing goals, the type of business you own, and where your audience is. In many cases, a good mix of all three is the best approach.
E-mail marketing is a mainstay of online marketing. It was an early channel and is still strong. I highly recommend an e-mail strategy for most businesses - especially retail businesses.
Blogs are good marketing tools for a number of reasons. First, the search engine optimization benefits are incredible. Secondly, there are the huge branding opportunities available for serious business bloggers. Then there are the social benefits involved in having a blog that is highly trafficked and elicits a lot of direct reader feedback.
Finally, social media is good for building relationships and driving traffic back to your own Web properties.
Which of these tools is right for you? Maybe we should talk about it. Give me a call and I'll consult with you on a strategy that makes sense for your business.