Instagram has grown tremendously since its launch. In fact, it has now reached over 1 billion users and seems set to challenge even Facebook, the world’s largest social media platform. It can however seem confusing when looking to market your business on Instagram for the first time.
Where do you even start?
Luckily you’ve found the right post to guide you through the ups and downs of Instagram marketing. Download this free e-book to learn all about Instagram:
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There are a lot of marketing strategies that your business can employ. However, it can help if you know which strategies are known to produce the best results. Using these strategies can help your business grow.
Paid Social Media
In general, social media is a great marketing tool for your business to be using. You can step it up by using paid social media. With paid social media, you can overcome many of the challenges that come with organic social media and you can explore many new benefits. Paid social media allows you to strengthen your social media marketing. You can use paid advertisements and posts to promote your business. This can help you reach more people or more directly reach your target audience. Your marketing strategy can be much more effective than if you were promoting your business to a general audience.
Text Message Marketing
One of the best ways you can market to your consumers is by getting in touch with them directly. Text message marketing is a tool that will help you do this. With texting, you can quickly communicate with your consumers and you have a higher chance that they will see your messages. A majority of people open all of their text messages, so there is a large likelihood that they will at least see your messages. SMS marketing is also very versatile. Introducing multimedia content into your messages can increase engagement by 250 percent. For example, you can include photos, videos, GIFs, and other graphics. This makes your messages more interesting and people may be more inclined to follow through.
Most people check their email every day. In fact, they likely check their email multiple times a day. This is a great channel to use to communicate with your consumers and promote your business. Using email marketing is highly effective. It’s affordable, direct, and fairly simple. You just need to make sure you do it right. To get the most value out of it, you need to make sure you are providing your customers with value. Provide them with relevant, personalized information. Make it easy for them to link to your social media pages and website.
Marketing your business can be done in a lot of different ways. It may be best for you to try multiple approaches so you can see what works best for you. To start, try some marketing strategies that are known to work well.
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In the ever more competitive world of business, standing out from the rest of your competition is absolutely crucial. Branding is arguably one of the best ways to help you stand out. This makes branding a big deal to businesses, even to larger nationwide companies. Think about the big household names you know. They all have their own unique brands that make them stand out from the others. But how do you do this?
Social Media Branding
Social media has become an incredibly popular and powerful tool for businesses who want to brand themselves. From marketing to connecting with consumers, it offers a variety of opportunities to the savvy business. Social media is one of the best places to show off the personality of your company’s brand. Carefully consider the wording of your posts, the content of what you share, how you respond to consumers, and the content of your media so that everything is as consistent as it can possibly be with the personality you’ve crafted.
It’s hard to talk about branding without discussing the visual aspects of it. Your logo and company name are the two strongest identifiers for your company. As such, it’s crucial that you maintain consistency across the board in terms of color, font, and proportions. If you have company vehicles, branding your vehicles can be one of the best things you can do to get your business right in front of hundreds, if not thousands of consumers every day. Vehicle wraps assure that your brand is consistently represented across the continent.
Today’s digital age demands that virtually all businesses, but especially nationwide companies, have a website. Your website is chock full of opportunities to define and showcase your brand. From the tone of your blog posts to the color scheme of your site, there are a ton of different aspects to consider. This is where almost all aspects of branding will come together to create a whole. The visual, the personality, and the overall character of the business should be featured in every corner of the website in a consistent manner.
There are a ton of different ways to brand a business, regardless of whether it’s a small mom and pop store or a worldwide enterprise. Social media, vehicle, and website branding are just a few options businesses can pursue. The best options will, of course, depend on the specific business and its structure, so be sure to take that into consideration when planning out your branding strategy.
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The internet is getting bigger and bigger and if you’re a business looking to grow, it’s impossible to ignore it any longer. Whether it’s through social media or search engines, digital marketing connects businesses like you to people that would want what you offer.
A proper digital marketing strategy is a must if you want to make the most out of all the resources that you have. Without the right strategy, you’re throwing shots in the dark: wild, wasteful, and useless.
Why squander your resources if you can use them with the right goal in mind?
Digital marketing is critical to businesses looking to go above and beyond where they are right now. Are you one of them? Here are 7 reasons why you need a digital marketing strategy and how it can lead you to more success.
Laser-Target The Right Audience
If you’re a small business, chances are there’s very little point in having your brand on TV or radio. Not only do you have limited control over who can see your campaign, but you will also spend too much with very little return on investment.
Digital marketing allows business owners to perform a laser-target a specific segment of the market. Whether it’s marketing strategies for property managers or Amazon sellers, you want to send your audience a personalized message that converts.
The right marketing strategy will help you get the right audience on your side. It will help generate brand loyalty and even target an audience based on their online behavior, age, gender, income bracket, location, and more.
Save Money With Effective Marketing Strategies
As we noted, traditional ad marketing is expensive. Many of these channels, from TV, radio to print media, leverage their readership and wide audience demographic. It can work for big corporations with a ton of resources to spare but not for fledgling startups and small businesses.
Through digital marketing, you cut the fat and find only the people who are prime for conversion. Many of the strategies you can employ online are free and effective. These include search engine optimization (SEO) and social media marketing (SMM), which are crucial first steps.
If you’re willing to part with a few dollars a day, you can also start a social media ad campaign that will serve your ads straight to those who care. Finding the right strategy that works is all you need to do, which is feasible with enough research and the right tools.
Keep Your Market Share Away From Competition
Competition is everywhere. In a sea of businesses and options available for consumers, standing out is difficult. If you’re a business that has zero online presence, expect your competition within the same niche to eat your market share. They will take your audience from you and there’s nothing you can do about it.
A strong online presence can help you build the user base that you need. Many business success stories know how to find the audience that wants their product. Even with high-quality products and services, it won’t get out of the door unless you start finding the right audience who want it.
Digital strategies will update you on the latest trends within your industry. It will tell you how to make people want what you offer.
Build A Lasting Community With Sustainable Marketing
In the digital space, incorporating sustainability in your marketing means aligning your strategies with your mission and practices. In a world where businesses are willing to exploit whatever they can do to earn money, you want to be a business where people stay. You want long-term loyalty that creates repeat customers.
Digital marketing strategies help communicate your mission and vision to your audience. It helps your message resonate with people who care not only about the product but also about how they’re made. Using your values as a marketing proposition can create long-lasting customers that will be your fans for life.
Sustainable marketing allows you to grow your community around your brand. It will generate revenue for your business and yet it doesn’t stop there. It will also keep your business ethics and morals while striking a balance with your campaigns.
Get A Better Return On Investment (ROI)
At the end of the day, return on investment (ROI) is the reason why you’re marketing. You want your endeavors to have an equal or better conversion than what you paid for. If you can find your slice of the market, every marketing campaign will net you more returns, which also means a better bottom line.
The bottom line isn’t even the end-all, be-all of ROI. You can set a variety of metrics that will give your business a better foundation in the long run. Customer retention is a great metric that creates more customer lifetime value over time. Digital marketing also helps you find the right channels to engage the audience that you want.
Beyond revenue, digital marketing helps you build an agile team that can adjust according to the current trends. Over its lifetime, it will decrease staffing costs, improve accountability within your team, and save time in your campaigns. All these generate better ROI as long as you employ the right strategies for conversion.
Leverage A Mobile Audience
Less than two decades ago, mobile phones were only useful for calls and SMS, which was ok for the time. Now, almost every person has a smartphone that lets them do their purchases through apps, social media, and even voice assistants. Digital marketing strategies can help you leverage this space to reach out to more people.
Mobile phones are portable, easy to use, and offer many marketing opportunities to a large demographic. With remarketing and retargeting techniques, you can capture an audience that is more likely to convert. You can put your brands in front of your audience whenever you want, boosting your outreach even further.
Level The Playing Field Against Bigger Businesses
The digital space is a free-for-all for every business in the world. It’s an even marketplace that prioritizes smart marketing over sheer price. Whether you’re a small or big business, everyone has an even chance to market, advertise, and show their offer.
By leveling the playing field, your digital efforts have the same chance they’ll be seen by an audience. Show them how you can solve their pain through digital marketing and you can get a better audience share, regardless of business size.
Digital marketing efforts done right can generate the same buzzworthy message that resonates with the audience that big companies do. It’s a matter of knowing where to start and finding the right way to tell a message. As the results start coming, you’ll see that your business future is in your hands.
The right digital marketing strategy does not only help - it defines your brand. A complete strategy with the right tools, right people, and the right mindset can turn casual readers into customers who care. Talk to a digital marketing expert and see what you need to do to capture the audience you want.
Car sales continues to be a big business in the United States, and if you’re a newer dealership, you need every boost in sales you can get. This means knowing what you need in the marketplace which can create more positive buzz in your direction! What are some strategies you should implement to turn your new dealership into one which continues to thrive?
You want your search engine optimization to be excellent because you want to be amongst the first in the area when any potential customers happen to do a search. This means boosting your page with frequent updates. Because you’re always getting new merchandise, this shouldn’t be complicated. However, scheduling according to the best time frames for your target demographic can be complex. It’s better to have postings daily than once weekly. Daily posts create more activity on your page, which in turn boosts your SEO.
Refine Repossession Protocol
To maximize safe vehicle repossession results your strategy should be refined. Repossessions have increased dramatically during the pandemic. It is ideal for you in most instances for your customers to keep and pay for their cars. Encouraging your agents to tell customers, who might be confused, that they can call their finance companies and negotiate options instead of losing their ride to work, might give you the best of all worlds. Customers do not know what to do, and having that information can both get you paid, and keep your customers capable of getting to work to pay further on the balance.
Car dealerships are known for using psychological tricks which customers try to subvert. This makes purchasing a car overwhelmingly frightening for customers, who want to feel positively about their new purchase. Likewise, as discussed above, you don’t want to sell a car to someone who won’t be able to afford it, because both of you will lose that game. Get a reputation for being honorable and loyal to customers and make it possible for buyers to trust you aren’t playing mind games with them. You’ll sell more cars, which is the goal!
Your dealership needs strong leadership to become seen as a leader in dealing honestly with your customers. Work to make sure your SEO is increasing by frequent postings. Work with financiers and you can get a reputation for kindness for others and your business will soar.
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As a new or seasoned company, figuring out how to continue to drive your company’s value upwards can be challenging. How do you identify potential threats while still focusing on continued quality? The main threats you deal with will be specific to your company, but being aware of a variety of different threats can be helpful.
IP (intellectual property) theft is a big threat that you need to be aware of especially if your brand is associated with any kind of art including music, film, drawing, or painting. But IP theft occurs with other patents or copyrighted designs.
Figuring out the actual bounds of your intellectual property can be challenging though. There’s a fine line when it comes to claiming to own information and claiming to own trade secrets. Work with an intellectual property lawyer to help you build up your patents, copyrights, and other precautions.
Bad press can also make your brand quickly fall from grace. There are a number of ways to avoid getting bad press and a number of ways to respond to it. One of the most important principles when it comes to dealing with bad press is being honest and upfront. If the reason you’re getting bad press has to do with something you did, whether big or small, own up to the mistake.
The sooner you admit, apologize, and then present a plan to fix the problem, the quicker the story will be over. Following this pattern could actually give you the chance to win over some customers who will respect your humility as a company and your desire to change.
Failure to Connect to Audiences
Another way you might be threatening your brand is failing to adequately connect with your audience. Connection is so important to your brand being memorable—remember that there are always competitor products out there.
And while much of the thought process that goes into decision-making is connected to the individual attributes of a product, there is also a large group of buyers that make an initial product decision because they like the feel of the brand and then stay with that brand for years later. Connecting with your audience starts with carefully identifying their needs and a message or story that resonates with them.
You might be surprised that your brand could be the target of cyber-attacks. But your company’s data as well as your employee and client data are actually things that a lot of hackers could be interested in. There are a variety of things you can do to prevent cyber-attacks like limiting the information that employees have access to and even providing training about different impersonation emails employees might receive.
But in all reality, having strong cybersecurity takes more than this. You’ll want an even more comprehensive approach to protecting your company and your information. Outsourcing your cybersecurity can help protect your business from IT threats. Instead of trying to manage all your security issues yourself, outsource to the pros.
Keeping your data and business safe is important but recognize that your brand can also be threatened by moves your competitors make. Be aware of the different kinds of threats that competitors can introduce like more advanced products, better pricing, or better connection with the target audience.
Try to do your research on your competitors and stay up to date with their different developments in order to better understand the market. Ultimately, you will have to accept that sometimes competitors will outdo you in different ways—learning how to respond to those instances is often more important.
Figure out how to either do what they do better or figure out how to maximize the specific elements of your product that serve a particular audience.
Stock shortages result when some unexpected events prevent a distributor from fulfilling an order made by a customer. Some stock shortages aren’t entirely preventable, like stock shortages that occur because of bad weather inhibiting a truck from delivering the products. Other stock shortages occur when distributors simply do not predict well enough how a product will do on the market.
Try to do as much research as you can ahead of time to be able to gauge how many items of a given product you need to have available for sale. Making the effort to be prepared will help you be sure to have the right amount of different products to respond to your customers’ needs.
Losing Talented Employees
Another truly sad way to see your brand lose some of its value is to see great talent leave your company. If you’re starting to see a pattern with great employees moving on to other companies, try to figure out why. Make sure you really understand the different management styles of your different managers and assess how those are working.
You should also take the time to really analyze your company culture. Try to get honest feedback from your employees. How do they feel about the culture? Do they feel valued and capable? If not, make the effort to not only encourage but to also demonstrate the value of your company principles as a leadership team.
Demand Goes Down
One of the hardest threats to your brand to deal with comes when demand for your product goes down. Demand can naturally go down as different “better” products are introduced on the market. Demand can also be catalyzed to go downwards as a result of unforeseen events like wars, pandemics, or natural disasters. Figuring out the best way to respond in these situations will require quick-thinking and willingness to make some sacrifices.
As you work to be prepared for potential threats to your brand, be sure to think about your overall company goals. If you are focusing on your company’s main core values as well as specific goals for your progress, you’ll be able to find the right balance. Ultimately, you don’t want to be too focused on company threats to miss out on positive growth opportunities.
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Many business owners actually underestimate the benefits of a successful marketing strategy for their business. But marketing is an essential part of helping any business to maintain growth and continue improving over time. Here are a few marketing strategies that are known to be successful and to make a huge difference for the businesses who implement them.
A referral program is an incredibly effective marketing tool that allows you to get more customers from your current customer base. Referrals tend to be essential to businesses because you can start new business relationships with a high level of trust. Your referral program should encourage customers to suggest your company to their friends and relatives. Reward systems like offering discounts or gift cards can be a great way to encourage referral behaviors. Make sure that you let every customer know about your referral program so they will help you to build your customer base.
You may not think improving your customer experience is part of the marketing process, but it definitely is. When customers know that you care they are more likely to return. Being responsive and helping customers on social media can increase revenue by up to 81%. Take time to improve your customer experience both in person and online to allow your customers to feel more valued when they visit your store. This will make them happier about continuing to work with your company and excited to see what you do next.
User Generated Content
One incredible way to do marketing for your company is to take advantage of user generated content. This type of marketing strategy allows your customers to easily create their own marketing materials and tag your business. One of the benefits of this kind of marketing is that it gives you the chance to see the creative work your customers can do on your behalf. You can incentivize this kind of marketing by offering rewards to your customers for creating their own marketing materials. You will be impressed by what you see and may be surprised by the creativity and innovation your customers show.
With effective marketing strategies you can improve the way your business is seen and experienced by potential customers. When you make it your focus to find effective marketing tools and use them well, you will definitely see the difference. And then you can get back to focusing on the business work you do best.
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As COVID winds down, businesses are revving back up. Getting your website in tip top shape this year will make a huge difference as the economy improves and competitors also seek to snatch the new sales opportunities that are arising. Here are the top three benefits of revamping your website!
Polish Your Brand
Talk about how a new website can polish your brand image. Your business website is essentially your chance to communicate your brand fully. Developing a new website or new design to your current website will help your brand come across as up to date and always improving. Also, polishing your brand will help you stand out among your competitors, so make sure to assess how you can better focus your design, web copy, and layout to communicate how you are different from the rest. If your brand shines brightly from every one of your website pages, you’ll know you’ve done it right.
Higher Conversion Rates
Every website invites people to take some action. When a user actually does this, the true value of the website page is accomplished. Conversion rates are your way to track this, or what percentage of users that visit your website vs. take a desired action, and having a high one is essential to making online sales. For this reason, your website must be designed to facilitate high conversion—ideally, 30 to 50 percent of your leads should become a customer. Make the first initial step easy and remove distractions, and you’ll be well on your way.
Improve User Experience
When you remake and renew your website, you also have the chance to improve the experience of your website viewers, facilitating their interest, enjoyment, and possible involvement. Being able to access information easily is the draw of the internet in general, so if your website doesn’t follow this rule—with long loading times, lots of distractions, and an unintuitive layout—you’re not likely to give your users an enjoyable experience. Making your website accessible to cell phone users especially can help reduce that bounce rate that keeps potential customers from seeing all you have to offer.
Your website is the digital face of your brand and products. As a business, you need to make sure this interface is as immaculate as a physical lobby is at business storefronts. When you do, the resulting benefits will be worth all the effort and time—in fact, you’ll just wish you’d done it sooner!
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Marketing is an important part of any business. There are many different strategies and tactics you can use. Competitive marketing can help your business to get ahead, so it’s important to learn how to best apply it.
Keep Up With Trends
If you want to be competitive, then you need to know what other people are doing. You should be aware of the current trends in marketing so you can see how other businesses are using them and how they can work for you. If a marketing tactic is popular, then usually there’s some merit to it. Typically, you can look at the popular trends and then make adjustments to the advantage of your business. There are lots of ways you can be aware of trends. Keeping up with social media is one of the best ways. Social media is updated quickly, and most trends will be apparent there. You can also stay updated by perusing industry blogs and newsletters. These will give you lots of information along the way.
Technology has truly innovated the marketing process. You can use software to automate many aspects of your marketing. For example, you can use software in your social media marketing as well as email marketing. It can help you to maintain consistency and make it easier to perform tasks for your business. Software is also an important tool for gathering data about your audience so you can improve your marketing strategies. In many cases, software is the best way you can market and if you want to keep up with the competition, you need to get on board. 84.5% of digital display ads were bought with programmatic software in 2020. With such a high percentage, it only makes sense to get involved.
Know Your Audience
When it comes to marketing, one of the most important things you can do is take time to really know your audience. Doing so can help inform all of your marketing decisions and it can help you stay ahead of the competition. There are several ways to know your audience better. First, you can look at your current audience. Understand your customer base and know what their patterns are. You can also define your audience for yourself. Picking a more targeted audience can help you make more specific marketing choices.
Competitive marketing will help you to keep up with your competitors and find ways to move beyond them. You want to do all you can to improve your marketing strategies. Explore new ways you can make your marketing more competitive.
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A good website makes a bigger impression these days than a good front lobby—and that’s because, more than ever, people are researching business online long before they ever give you a call or walk through your door. Whether you’re completely e-commerce or a Mom-and-Pop shop, having a website that comes up on the first page of a search engine is essential. To design your website in a way that is SEO friendly, don’t forget these three things.
Blog Content That Intrigues
The biggest way to be searchable and attract traffic to your website is to make sure there is a blog feature, and that blogging is actually happening. Putting a few articles up on general topics isn’t usually enough—you’ll need to research what it is your target market is looking up on search engines and then create a lot of content answering every aspect of it. Often businesses think that a blog is the time for long-form advertisement, and while it is a great step towards a lead, the blog content needs to answer the question thoroughly and in an interesting way, not just sell a product.
Access to Easy Client Communication
Another sign of an SEO-friendly website is one that is designed to communicate easily with clients. Customers should never be left out of the loop of communication. On a website, having multiple places like an FAQ page, a chatbot, and a Contact Us page will drive a lot more traffic and multiple clicks on your website—which is important, considering people usually click around a business site at least 5 or 6 times before actually buying something. Even showing a willingness to communicate goes a long way in improving the chances of a site user turning into a client.
Updating to Stay Relevant
The last and not often remembered way of being easily-searchable on the internet is to constantly update your website. Whether it’s the front page, the blog content, or another part of your platform, making sure you never become an old, never-updated website will put you a lot higher in the Google algorithm. It may be a small thing, but forgetting this one will make the other two tips null and void.
The future is digital, so getting noticed on the world wide web is worth your time. Your business will have a bright future ahead as it continues to establish and maintain an online presence. Get on that blogging and updating, and you’ll see a big difference!
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