Here is a list of 10 items that are typically included on a website:

1. Home page: The home page is the main page of a website and typically provides an overview of the site's content and purpose.
   
2. Navigation menu: A navigation menu allows users to easily access different pages on a website.
   
3. Headers and footers: Headers and footers are sections of a website that appear at the top and bottom of every page, respectively. They often contain links to important pages and information.
   
4. Content: The content of a website is the information that is presented to the user. This can include text, images, videos, and other media.
   
5. Forms: Forms allow users to input information and submit it to the website owner. Examples include contact forms, registration forms, and surveys.
   
6. Links: Links allow users to navigate between different pages on a website or to external websites.
   
7. Images: Images are used to add visual interest and enhance the user experience.
   
8. Videos: Videos can be used to convey information or provide entertainment.
   
9. Social media links: Social media links allow users to connect with the website owner or business on social media platforms.
   
10. Search function: A search function allows users to search for specific information on a website.
    

There are a few steps you can follow to find the best local website designer for your needs:

1. Determine your budget and what you need: Before you start looking for a website designer, it's important to have a clear idea of your budget and what you need in terms of features, functionality, and design. This will help you to narrow down your options and focus on designers who can meet your needs and fit your budget.
2. Ask for recommendations: Reach out to friends, family, and colleagues and ask if they have any recommendations for local website designers. You can also check online review sites and social media to see what others are saying about local designers.
3. Look for a designer who specializes in your industry: If you have a specific industry or niche, it's a good idea to look for a designer who has experience working with businesses in your field. This can help to ensure that they have a good understanding of your needs and can create a website that is tailored to your target audience.
4. Check out their portfolio: Most website designers will have a portfolio of their work available online. Take some time to review their portfolio to get a sense of their style and the types of websites they have experience creating.
5. Contact them and ask questions: Once you have narrowed down your options, reach out to the designers you are interested in and ask any questions you have. This can help you to get a better understanding of their process and how they work, and it can also help you to determine if they are a good fit for your project.

By following these steps, you can find a local website designer who is able to meet your needs and create a website that meets your goals.

​There are several ways you can find a good web design company in Gettysburg:

1. Use a search engine: Search for "web design companies in Gettysburg, PA" and you will see a list of web design companies in the area.
2. Check local directories: Look in local directories or online directories for web design companies in Gettysburg.
3. Ask for recommendations: Ask friends, family, or colleagues if they can recommend a good web design company in Gettysburg.
4. Contact a web design agency: There are many web design agencies that can help you with your website needs. You can search online for web design agencies in Gettysburg or contact a local agency for more information.

Once you have a list of potential web design companies, be sure to review their portfolio and ask for references before making a decision. It is also a good idea to have a clear idea of your website needs and budget before contacting a company.

What is SEO
SEO stands for "search engine optimization." It is the process of improving the ranking of a website on search engines like Google. This is done through a variety of methods, including making sure that the website's content is relevant to the keywords that people are searching for, and ensuring that the website's code is clean and free of errors. By optimizing a website for search engines, it is more likely to show up as a top result when people search for related terms. This can help to increase the traffic to the website and improve the overall user experience. 

How to optimize a website
There are many ways to optimize a website for search engines. Here are a few things you can do:

1. Research relevant keywords and include them in the website's content, title tags, and meta descriptions.
2. Use header tags (H1, H2, etc.) to organize the content on the page and make it easier for search engines to understand.
3. Use alt tags to describe images on the website.
4. Make sure the website is mobile-friendly and loads quickly.
5. Create high-quality, unique content that is valuable to the user.
6. Use internal linking to help search engines understand the structure of the website and how the pages are related.
7. Use external linking to add credibility to the website and improve its standing with search engines.
8. Ensure that the website is easy to navigate and that all links are working properly.

These are just a few examples of things you can do to optimize a website. SEO is a constantly evolving field, so it's important to stay up-to-date with the latest best practices.

How to research relevant keywords for a website
There are several tools you can use to research relevant keywords for your website. Some options include:

1. Google's Keyword Planner: This is a free tool that is part of the Google Ads platform. It allows you to enter a seed keyword and see a list of related keywords, along with data on their search volume and competitiveness.
2. SEMrush: This is a paid tool that offers a range of features for keyword research and SEO. It allows you to see the search volume and competition level for keywords, as well as related keywords and phrases.
3. Ahrefs: This is another paid tool that offers a range of SEO-related features, including keyword research. It allows you to see the search volume, difficulty, and cost-per-click for keywords, as well as related keywords and phrases.
4. Ubersuggest: This is a free tool that allows you to enter a seed keyword and see a list of related keywords, along with data on their search volume and competitiveness.

When researching keywords, it's important to consider not only the search volume, but also the relevance of the keyword to your website and the competition level. You should also consider using long-tail keywords, which are more specific and often have less competition, in addition to more general, high-volume keywords.

What are header tags in html
In HTML (Hypertext Markup Language), a header tag is a type of element that is used to define the headings of a document or section. There are six levels of header tags, ranging from H1 to H6, with H1 being the highest level and H6 being the lowest.
Header tags are used to create a hierarchy of content on a webpage, with H1 tags indicating the main headings and H2, H3, etc. tags indicating subheadings. This hierarchy helps search engines understand the structure of the page and its content, and it can also help to improve the readability of the page for users.
It's generally best to use only one H1 tag per page, and to use the other header tags to create a hierarchy of subheadings.

What are alt tags on a website
Alt tags (alternative text), also known as "alt attributes," are used in HTML to describe the contents of an image on a webpage. They are used to provide a text alternative for the image, in case the image is not able to be displayed for some reason. Alt tags are also used by search engines to understand the content of the image and to provide context for search users.
It's generally a good idea to include alt tags for all images on a website, as they can help to improve the accessibility of the website for users who are blind or have low vision, and they can also help to improve the website's search engine ranking. When writing alt tags, it's important to keep them concise and to accurately describe the content of the image.

How to make a website mobile-friendly
There are a few key things you can do to make a website mobile-friendly:

1. Use responsive design: This means that the website's layout and content adjusts to fit the screen size of the device it is being viewed on. This ensures that the website is easy to read and navigate on a wide range of devices, including smartphones, tablets, and laptops.
2. Make buttons and links easy to tap: On a mobile device, it's important to make sure that buttons and links are easy to tap with a finger. This means making them large enough to be easily tappable and leaving enough space around them.
3. Optimize images for mobile devices: Large, high-resolution images can take a long time to load on a mobile device. To improve the loading time of the website, it's a good idea to optimize images by reducing their size and using appropriate file formats.
4. Use a mobile-friendly font: Some fonts are easier to read on a small screen than others. Sans-serif fonts like Arial and Verdana tend to be more legible on mobile devices.
5. Test the website on different devices: It's a good idea to test the website on a variety of mobile devices to make sure that it looks and functions as intended on each device.

By following these tips, you can help to ensure that your website is mobile-friendly and provides a good user experience for visitors accessing it from a wide range of devices.

What is high-quality, unique content for a website
High-quality, unique content is content that is valuable, informative, and well-written. It is content that is original and not copied from other sources, and it is content that is relevant to the website's audience.
Some characteristics of high-quality, unique content include:

• Well-researched and accurate: The content is based on reliable sources and is free of errors.
• Original and engaging: The content is fresh and interesting, and it provides value to the reader.
• Written in a clear and concise manner: The content is easy to read and understand.
• Optimized for search engines: The content includes relevant keywords and is structured in a way that is easy for search engines to understand.
• Relevant to the website's audience: The content addresses the needs and interests of the website's target audience.

High-quality, unique content is important for a website because it helps to attract visitors, improve the user experience, and establish the website as a reliable and authoritative source of information. It is also an important factor in search engine ranking.

How to use internal linking to help search engines understand the structure of the website and how the pages are related
Internal linking refers to the process of linking one page on a website to another page on the same website. Internal linking is important for several reasons:

1. It helps search engines understand the structure of the website and how the pages are related. When search engines crawl a website, they follow the links from one page to another to discover new content and to understand the relationship between the pages. By using clear and descriptive anchor text for internal links, you can help search engines understand the content of the linked pages and how they fit into the overall structure of the website.
2. It helps users navigate the website. Internal linking makes it easier for users to find related content on the website and to understand the relationship between different pages.
3. It helps distribute link equity. Link equity is the value that is passed from one page to another through links. By using internal linking, you can help distribute this value throughout the website, which can help to improve the ranking of the linked pages.

To use internal linking effectively, it's important to use descriptive anchor text and to link to relevant pages. It's also a good idea to use a hierarchy of links, with the most important pages linked to directly and less important pages linked to through these primary pages. This can help to create a clear and logical structure for the website.

How to use external linking to add credibility to the website and improve its standing with search engines
External linking refers to the process of linking one website to another website. External linking is important for several reasons:

1. It can add credibility to a website. By linking to reputable and authoritative websites, you can demonstrate to users and search engines that your website is a trustworthy and reliable source of information.
2. It can help improve the website's search engine ranking. Search engines use links to discover new websites and to understand the relationship between different websites. By linking to other high-quality websites, you can demonstrate to search engines that your website is a valuable and relevant resource. This can help to improve the ranking of your website in search results.
3. It can drive traffic to the website. If the websites you link to are popular and well-visited, you may see an increase in traffic to your website as a result of the links.

To use external linking effectively, it's important to link to reputable and authoritative websites that are relevant to your content and audience. It's also a good idea to vary the types of websites you link to and to use descriptive anchor text for the links. Avoid linking to low-quality or spammy websites, as this can hurt your website's credibility and search engine ranking.

How to ensure that the website is easy to navigate and that all links are working properly
There are several things you can do to ensure that a website is easy to navigate and that all links are working properly:

1. Use a clear and logical navigation structure: Organize the content on the website into categories and use a navigation menu to allow users to easily find what they are looking for.
2. Use descriptive and relevant anchor text for links: Anchor text is the visible text that is hyperlinked. Using descriptive and relevant anchor text can help users understand the content of the linked page and can also help search engines understand the relationship between the pages.
3. Test all links regularly: Make sure to test all links on the website on a regular basis to ensure that they are working properly and pointing to the correct pages.
4. Use a tool to check for broken links: There are tools available that can scan a website for broken links and identify any links that are not working. This can help you fix any broken links and improve the user experience.

By following these tips, you can help to ensure that your website is easy to navigate and that all links are working properly, which can improve the user experience and the overall effectiveness of the website. If you are seeking assistance on SEO and Website Services, please contact us today!

One of the most important factors of running a successful small business is to create returning customers among your local buyers. If we look at the situation from the perspective of your company website, local search is crucial for small businesses. In over 46% of all searches on Google, people are looking for information about local products and services. If your website is not optimized for local search, you lose a huge piece of the business cake. There is a vast number of potential customers shopping in your area. All you need to do is reach out to them, and that's why improving your local SEO is so important.
The best way to explain how to do this is through a guide that should lead you from start to finish. We will cover all the most important topics. You will know how to approach local SEO optimization by the end of the read.
Google My Business
​A no-brainer strategy to improve your local SEO is using Google My Business. It is probably one of the most critical platforms for local optimization today. You need to create a company profile, verify your business, and provide the latest business information:

• company address;
• contact phone and email;
• working hours;
• describe your products or services;
• share interesting news, events, and special deals;

After setting up the account, it is crucial to engage with the customers, ask them to leave reviews, and honestly respond to their comments as soon as possible. If you wish to instill customer confidence in your brand, you need to keep an open line of communication all the time.
Share social media posts on Google My Business
Social media engagement is another crucial strategy for a better local SEO. Everyone uses social media today. This is the quickest way to expose your business to more people and quickly gather followers. There are so many examples of social media posts going viral overnight. That could happen to your business as well.
 
A good piece of advice would be to work with a social media manager on promoting your business. Besides having a lot of experience in this line of work, a social media manager also knows how to avoid common mistakes that you could make. They will show you the most efficient strategies and teach you how to create engaging content for social media.
 
Once you have that covered, it is crucial to share your posts and stories on Google My Business.
Create locally-oriented content
Local SEO requires location to be a part of the keyword. If you want to optimize your website for your hometown, you need to include its name in the keywords and phrases. The same applies to your content. You need to create content so that it clearly advertises to the local customers. Use content to your advantage, and first grab the attention of your neighbors. Why should they go across the town to get something they can get from you?
 
Without the location, you are advertising your product everywhere. If you find clients from another city, they will probably choose their local vendors instead of you.
 
With that in mind, do not waste your resources trying to grab too much of the market. Focus on your local area first.
Use online directories
Online directories are business listings. If you create an account for your company and assign it a category, potential consumers will be able to find it.
This is a promising strategy because it gives you valuable SEO juice. Mentions of your company play a crucial role in local SEO.
The benefits of citations
Citations are mentions of your company in other online resources. Just like on Google My Business and other online directories, your company's name may appear anywhere else. Whether you are working as a guest blogger trying to build a backlink base or on social media, mentioning a business name is extremely important.
It signals Google that other people are talking about your business.
When using online directories and other forms of citations, it is crucial always to provide up-to-date information. Furthermore, fix misspelled words and grammar issues because that can cause a serious problem.
Regular SEO audits are a must
Doing an SEO audit takes time. You need to check all of the keywords and other attributes to make sure they are bringing you results. The tricky part is that the SEO rules often change. Every time Google releases one of the updates, they change the SEO logic.
With that in mind, create a schedule for SEO audits, and stick to it.
Another reason to do regular SEO audits is to check your competition. They might be using similar strategies like you. Make sure to find a way to distinguish your keywords and essential phrases from theirs. If you fail to do this, they might "steal" your traffic and potential customers.
Do reporting to verify if the local SEO strategy is bringing results
​Any time you change your SEO, you need to observe the traffic and other important elements. Combine your website with Google Analytics, and do extensive reports on your performance.
 
If you see spikes or a sudden drop in traffic, that means you did something wrong. Reports are your safety, and they help you verify the success of your local SEO update.
Improving your local SEO requires patience
Keep in mind that improving your local SEO is not something you can do overnight. It takes a lot of time and effort to make it work. Be sure to monitor statistics and note the fluctuations if you notice any. When done the right way, local SEO can help you not only scale but grow your business. Even though it takes time to do it right, the reward is entirely worth it. 
META DESCRIPTION: Here are the best strategies for improving your local SEO. Learn how to expose your business to more clients.
Photo used: https://pixabay.com/illustrations/strategy-computer-browser-seo-6725105/

If you want to grow your business, marketing is your best tool. Marketing helps you reach a wider audience, and convince them why they should help support your business. Make sure your marketing strategy is as profitable as possible by utilizing these tools.

Instagram mistakes hurt your growth, your brand, your revenue and your conversion rates. In extreme cases, they may completely destroy the reputation and trust you worked so hard to build.
Mistakes help you grow, but not on Instagram.
Instagram mistakes hurt your growth, your brand, your revenue and your conversion rates. In extreme cases, they may completely destroy the reputation and trust you worked so hard to build.
Even if you are an influencer, your following and engagements can seriously suffer due to your errors.
You must be trying to pin-point all the blunders you have been making on Instagram right now. Well, we have you covered with this blog post.
Read on to learn about ten common Instagram mistakes that you don't even realize you have been making and how to fix them.

Mistake #1: Having an Unidentified Niche
Before going to any social media platform, the first thing you need to do is identify your niche. Otherwise, you will just end up posting a little bit of everything, which would make it extremely difficult to succeed.
While most of the brands have their niche figured out already, a few influencers often find themselves posting everything and anything on their Instagram. This tactic is bound to fail. Those who followed you for your writings are not going to be very excited about your beauty tips. And those who loved you for your music will find it very unappealing if you started taking a political turn.
Think of it this way, if you move a little to the west and then the same amount to the east afterwards, you go nowhere. That’s exactly how you move when you have not niched down enough.
In order to niche down your content, you need to start with a broader idea of what your work should be about –are you currently posting in the Beauty and Fashion Category? Or do you find yourself posting in the Entertainment Category more?  Once you have that, you simply need a sub-category small enough so that not many people are talking about it, but large enough for you to never run out of content.
Sounds complex? Well, it isn't really.
Take @aberhaam, for example. It is an entertainment account where a young student posts videos of his Arab mom trying to read and talk in English. This niche is working so well that he has been featured in DailyMail, Buzzfeed and Sarcasm Therapy.

Mistake #2: Being Colour Inconsistent
Colour consistent posts make your Instagram look tidy and well-kept. Not only it is professional, but people also find it easier to identify you because your Instagram colour gets etched in their mind.
Colour consistency doesn’t always have to be blatantly visible. Sometimes it’s just a little touch that ties all your posts together.

Some people might be following a very strict colour palette but if you do not want that, just choose one colour for all your posts to have along with others.
You should automatically choose your brand colours in that case. But if you are an influencer, go for something that relates to your work. For instance, if your Instagram is about cruising, the most obvious choice for a base colour is blue or white.

Mistake #3: Posting Irregularly
Posting whenever you feel inspired or feel like it won't get you the engagements you need. The more regular and scheduled your posts are, the more your followers will expect them and the better your analytics will get.
Another benefit of making an Instagram schedule is that you can figure out the exact time your followers are most active and plant your Instagram posts accordingly.


Mistake#4 Buying Followers
More often than not, we are so fixated on the numbers that we forget the things that are far more important –and in our case, that is engagement and loyal followership.
The follows you buy to make your Instagram account look good are not going to help you. They will not repost your stories, leave heartfelt comments or send you DMs. And hence, you won't get engagements.
An Instagram account is dead without any real interaction of the followers. You can't hope to make sales, a reputation or a name for yourself with such an Instagram profile.
If you have already bought Instagram followers, don't worry. You can rectify your mistake by ensuring that all your future followers are there because they like what you are doing. This you can do by posting:

• engaging stories
• quality feed posts with killer captions.
• user-generated content .
• and interacting with your followers through comments.

Mistake #5: Posting Low-Quality Images and Videos
Instagram is a visual platform, and that means quality is the ultimate king there.
Posting grainy photos, low-resolution videos, cropped, or distorted content will never work out for you and your growth.
Go to Instagram Help or any other Instagram post size guide to determine the aspect ratios and dimensions for your feed images, videos, IGTVs and stories. Use the guidelines to edit your content accordingly, and you will find your feed looking many times better.
You can also purchase editable ready-made Instagram templates. If bought from a good source, such templates are already the right size and resolution for Instagram. And all you need to do is tweak them a little to match their feel with the rest of your posts.
Not only does that save your time, but it also provides you with the quality that you, otherwise, might not be able to achieve.

Mistake#6: Ignoring the Power of Instagram Stories
Instagram created Stories to help you keep your account active and interactive.
Unlike the feed content, your IG stories don’t have to be top-notch quality –although it doesn’t hurt if they are!
You can ask your followers a question, tell them a visual story, get their feedback, and make a big announcement and much more using IG stories.
Not using this feature might be one of the most damaging Instagram mistakes you are making. In fact, one of the researches says that almost 500 million people view Instagram stories per day, and one out of five send in a direct message for an inquiry. Whoa!
If you are ready to invest some energy into stories, the first step would be to plan your content.  Once you have your entire schedule done and dusted, start creating a few templates you can use as a base for your stories. These templates will ensure that your content looks consistent, original and professional while still being engaging and exciting.
If you want, you can always post behind-the-scenes videos of your projects, short interviews, message of the day and other things to capture your followers’ interest. However, giving the most basic touch –for example, a border, a squiggly arrow or a colourful flower at the corner of your story with the colours from your palette –will give your Instagram Stories a nice hint of professionalism.
As for the frequency, try posting Stories outside the working hours. This can increase your reach to about 5.82 per cent.

Mistake#7: Not Using Hashtags
Posting without using relevant hashtags is hurting your reach for sure.
Instagram has hashtags to allow public pages get a nice amount of exposure organically. By tagging your stories and your posts with popular hashtags, you can get featured on the Explore page and the Hashtags' catalogue page.
And how does that help?
It puts your content in front of a larger audience, including those people who have never interacted with you before.
You can use up to 30 hashtags for Instagram posts and 10 for a Story. But that does not mean you need to go all-in with your IG Hashtags.
Look for trending hashtags related to your post by using Instagram Search Bar. For example, by typing in #muffin, you will see multiple related suggestions below that you can use in your hashtags.

Use 1-3 hashtags in your stories and 11 in your posts if you are a small account. However, if you already have a good number of followers, you can even make your own hashtags to catalogue your content!
Mistake#8: Posting without CTAs
Call-To-Actions or CTAs are an integral part of any web copy, and that includes Instagram captions.
CTAs tell your audience exactly what they need to do with the post. With their help, you plant an idea into your viewers’ minds of what you want them to do. For example, you can ask them to tag their friends, comment what they like about your post, shop from your store, book a call with you or anything really that relates to your product/business.

Mistake #9: Having a Private Account
You can choose to keep your Instagram account private or public. But as a brand or an influencer who wants more and more audience to follow and engage with their profile, a private Instagram account isn't the right way.
If you keep your Instagram account private, the content isn’t going to show up in the explore section to your potential audience, your followers won't be able to share your posts on their Instagram stories and the hashtags that you use -such as geo-hashtags- aren't going to appear on the hashtags pages. All of this is going to restrict your reach to the users outside your following list.
Private Instagram accounts surely give a feel of exclusivity to the followers, but if you don't already have a substantial following, this isn't going to do you any good. A public account will show your content to the users, apart from your followers as well, increasing your chances of gaining new ones.
You can make your account public by following these simple steps:

1. On your Instagram, go to settings.
2. Go to ‘Privacy.’
3. Under ‘Account Privacy,’ turn off ‘Private Account.’

You are ready to enjoy the benefits of a Public Instagram account!

Mistake #10: Not jumping into new features
Although Instagram started as a simple picture and video posting platform, it has been evolving since its launch in 2010. It has introduced many new features -like the Instagram stories and its stickers, and IGTV videos.
When a new Instagram feature appears on the platform, people are usually reluctant to use it as much as they use the old ones. But just like a brand that advertises its new products or services extensively, Instagram also gives the new features a higher reach by making it appear more in people's feeds.
If you are not using these new features, your competitors who are using them will start to show up more to your potential audience and steal those followers and engagements that you could have gotten.
You can use the new features along with the already present ones to complement each other. For example, Instagram recently launched its Reels that are short 15 seconds multi-clip videos. If you are a brand, you can use them to create small clips of your product in action after posting a trailer of it on the feed post. As an influencer, you can pair up some behind-the-scenes Reels with the final content on the feed.
This way, after watching the Reels, due to their extra reach being a new feature, more audience is likely to end up on your profile.