• Local Website Designer
    • About
    • Resume
  • Services
    • Website Design / Redesign
    • Search Engine Optimization | SEO >
      • GMB
    • Social Media Marketing | SMM
    • Email Marketing
    • Graphic Design | Print Marketing >
      • Print
  • Free Website Audit
  • Prices
  • FAQ
  • Contact
    • Customer Testimonials
    • Locations >
      • Gettysburg, PA
      • New Oxford, PA
      • Hanover, PA
      • Littlestown, PA
      • Website Designer Near Me
    • News >
      • Website Developer
      • Design Tips
      • Glossary of Website Terms
  • Blog
Gettysburg Website Design | Crawford Designs | Local Website Designer Near Me
  • Local Website Designer
    • About
    • Resume
  • Services
    • Website Design / Redesign
    • Search Engine Optimization | SEO >
      • GMB
    • Social Media Marketing | SMM
    • Email Marketing
    • Graphic Design | Print Marketing >
      • Print
  • Free Website Audit
  • Prices
  • FAQ
  • Contact
    • Customer Testimonials
    • Locations >
      • Gettysburg, PA
      • New Oxford, PA
      • Hanover, PA
      • Littlestown, PA
      • Website Designer Near Me
    • News >
      • Website Developer
      • Design Tips
      • Glossary of Website Terms
  • Blog

5 simple methods to MONITOR THE EFFECTIVENESS OF YOUR BRAND

8/6/2012

0 Comments

 
If you’re building your business brand in today’s marketplace, you need to stand head and shoulders above the crowd of other businesses competing for your customers’ attention.  

Furthermore, you need to track how effective your brand building is, by monitoring it closely and reacting accordingly.

Your brand could well be your most valuable business asset and can mean the difference between a lifetime of loyal and avid customers, or simply being lost in the crowd of other brand marketers on Facebook and Twitter.

Let’s look at five ways for you to measure and track your brand in today’s online world.

1. Are Your Fans Engaging With You?
Social media and the internet has changed the way we do business.  Gone are the days when you marketed to your customers.  These days marketing is a two way conversation, with social engagement taking place between the business and consumers.  Relationships are built by being responsive to your customers needs.

A great example of fan engagement is the French telecommunications company, Orange, who used Twitter to engage their fans.  Followers were asked to use the hashtag #thissummer to tweet about the plans they had for summer, which were then broadcast on Orange's blog, with a Voice Over.  This had the twofold effect of both creating massive traffic, and enabling people to identify with Orange around an interesting and enjoyable topic.

2. How Much Real Value Are you Adding To The Conversation?
The content you offer needs to be the sort that people enjoy and encourages them to share with others, just like Healthy Choice did.  They increased engagement with their followers, and gained an extra 10,000 fans by offering a low value Facebook coupon, which increased in value as their fan base grew.  This not only reinforced their brand image with existing customers, but the majority of new fans also subscribed to their newsletter.

3. Are You Trying To Take More Than You're Giving?
Social media is about building a loyal and responsive following, by giving often, and taking infrequently.   Think of it as a savings account.  You must put in regular deposits, so you can reap the benefits when you need to make a withdrawal.  Giving freely without asking for something in return will translate to massive positive response from your fans when you do decide to ask for something.

4. Are You Actually Listening To The Online Conversation?
Today’s customer is a powerful being, with the ability to impact your business in a matter of minutes.  It’s therefore essential that you’re listening to the conversation that’s going on all around you, so you can respond to any negativity before it wreaks havoc with your business.  Learn from U-Haul’s mistake, who suffered long term damage to their well established brand, as well as lost thousands of dollars, because of a negative conversation about them which they weren’t listening to.  Even negative feedback can turn into a positive experience because it shows others that you’re concerned and responsive to their issues.

5. Is Your Website Active With Engagement, or Is It Silent And Stagnant?
Just having a website, no matter how flashy or attractive you think it is, simply isn’t enough anymore.  Build it and they will come is an internet myth.  Customers want to visit websites and blogs on which they can find interesting and engaging information, and which they want to bookmark and return to often because they look forward to your new content.  A simple way to encourage your website visitors to engage with you is to end your articles and blog posts with a question that encourages the reader to respond.

What do you want most out of your marketing efforts? 
0 Comments

Why The Search Engines Have Quality Guidelines

8/6/2011

0 Comments

 
If you can imagine yourself thumbing through an old card catalog system at your local library, you'd find that there is a certain quality to the system. Every book is cataloged according to a numerical system called the Library of Congress cataloging system. And you see all the same basic information with every listing. It's designed that way on purpose.

While the Internet is certainly not your public library (and much of the information you find online is suspect), in terms of finding the information that you want to find, there is a quality system built into the search engines where people go to search for information.

Each search engine has its own quality guidelines, but the leading search engine - Google - sets the standard. You can learn more about Google's quality guidelines on its website.

Bing, the No. 2 search engine online, also has its quality guidelines. Note that they're not a great deal different than Google's.

While there are similarities to the quality guidelines, there are also subtle differences. That's why website owners will often find their web pages doing well in one search engine while not doing so well in others. But you also have to consider the level of competition. For almost any niche there is quite a bit more competition for Google search rankings than for search rankings at any other search engine - even at Bing.

So what should you make of this? As the owner of a business who is trying to get your web pages to rank for your key terms, it's important to know the search engine guidelines and to abide by them. There are penalties if you do certain things wrong. And the rewards for doing all the right things right include higher rankings, more targeted traffic to your website, and more revenues from good landing pages that close the sale.
0 Comments
    crawford website design, gettysburg website designer near me
    search engine optimization, seo, social media marketing, smm

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    August 2024
    July 2024
    June 2024
    February 2024
    May 2023
    January 2023
    April 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    August 2020
    February 2020
    January 2020
    December 2019
    November 2019
    September 2019
    June 2019
    February 2019
    January 2019
    October 2018
    August 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    October 2017
    September 2017
    August 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    September 2016
    August 2016
    March 2016
    February 2016
    January 2016
    November 2015
    July 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    September 2014
    August 2014
    July 2014
    June 2014
    April 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    March 2013
    February 2013
    January 2013
    December 2012
    November 2012
    September 2012
    August 2012
    July 2012
    May 2012
    April 2012
    March 2012
    February 2012
    January 2012
    December 2011
    November 2011
    October 2011
    September 2011
    August 2011
    July 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    August 2010
    July 2010
    May 2010

    RSS Feed

    Categories

    All
    Adams County
    Advertising
    Apple
    Article Marketing
    Backlinks
    Best Seller
    #beunique
    Bing
    Blog
    Blogging
    Blog Promotion
    Blog Promotion Newsletter
    Blogs
    Branding
    Brochures
    Business
    Business Blog
    Business Cards
    Call-to-action
    Content
    Content Development
    Content Management System
    Copyright
    Copywriting
    Crawford Designs
    Creativity
    Customers
    Design
    Digital Marketing
    Direct Mail
    Direct Marketing
    Domain Names
    E Commerce
    E-commerce
    Ecommerce
    E-mail
    E Mail Marketing
    E-mail Marketing
    Email Marketing
    Email Signature
    E-newsletters
    Event Promotion
    Expertise
    Facebook
    Fair Use
    Find Me Online
    Forums
    Free Wedding Website
    Gallery
    Generic Domain Names
    Get Found Online
    Get Noticed
    Getting Started Online
    Gettysburg
    Gettysburg Design
    Gettysburg Web Design
    Gettysburg Website Design
    Ghostwriters
    Ghostwriting
    Global Grand Opening
    Google
    Google+
    Google+
    Google Plus
    Graphic Design
    Graphic Designers
    Graphics
    Grow Sales
    Grow Your Business
    Hanover Website Design
    Hashtags
    Inspiration
    Internet Marketing
    Internet Scams
    Keywords
    Link Building
    Linkedin
    Local Marketing Strategy
    Logo Design
    Logos
    Marketing
    Marketing Collateral
    Marketing Materials
    Marketplace
    Media
    Networking
    New Oxford Website Design
    News
    Newsletter
    Newsletters
    Newspapers
    Offline Marketing
    Online Catalog
    Online Marketing
    Online Pr
    Online Presence
    Online Store
    Open For Business
    Pa
    Pa Web Site Design
    Plagiarism
    Ppc
    Press Release
    Press Releases
    Print Design
    Print Marketing
    Promote Business Online
    Promotion
    Public Relations
    Quality
    Quotes
    Real-time Search
    Reporters
    Reputation Management
    Review Sites
    Roi
    Rss Feed Reader
    Rss Feeds
    Search
    Search Engine Optimization
    Search Engine Rankings
    Search Engines
    Search Rankings
    Sell Products Online
    Seo
    Shopping Site
    Site Review
    Small Business
    Smartphones
    Snail Mail
    Social Media
    Social Media Marketing
    Social Network
    Social Networking
    Social Networking Profile
    Social Networks
    Social Neworking
    Speed Networking
    #stevejobs
    Time And Money Savers
    Today's Marketing Tips
    Top Twitter Picks
    Traditional Marketing
    Twitter
    Twitter Tips Tuesday
    Video
    Video Marketing
    Video Slideshow
    Virtual Real Estate
    Virtual Storefront
    Web Design
    Web Designer
    Web Designer Gettysburg
    Web Design Hanover Pa
    Website
    Website Content
    Web Site Design
    Website Design
    Website Designer
    Website Designer Near Me
    Website Designer New Oxford
    Website Design York Pa
    Websites
    Website Traffic
    Website Trends
    Wikipedia
    York County
    Youtube

    Google

    Google+

    View my profile on LinkedIn
Website Design Gettysburg | Services | Website Designer Near Me | Prices | Contact Gettysburg Website Design | Design Blog
From Our Blog
3 Steps to Improve Your Google Business Listing Ranking •  Search Engine Optimization + GMB = More Leads & Sales! • Website SEO Checklist​
Secrets To Building an Appealing Website For Any Niche
Crawford Designs, LLC
​
Gettysburg Website Design
50 Seymore Road, Gettysburg, PA 17325
Website Design Portfolio  |  Marketing Portfolio
​
Privacy
© 2025 Gettysburg Website Design.
717-855-3184
SERVICES: Website Design, Local Gettysburg Website Design Services, Website Design Company, Website Development Company, Freelance Web Designer, Web Design Company, Web Development Company, Business Websites, Corporate Websites, Business Marketing and Advertising. Website Maker, Web Site Creator, Web Builder, Done For You Websites, Hire a Website Designer, How to Get a Business Website, best website design companies for small business, website design pa, website for small business owners, web design and marketing company, top website design company, york county web design, local web design companies near me, small business web design near me, web design westminster md, web designers in hanover  pa, small design companies
sitemap
FREE Marketing Chat with Crawford Designs
  • Local Website Designer
    • About
    • Resume
  • Services
    • Website Design / Redesign
    • Search Engine Optimization | SEO >
      • GMB
    • Social Media Marketing | SMM
    • Email Marketing
    • Graphic Design | Print Marketing >
      • Print
  • Free Website Audit
  • Prices
  • FAQ
  • Contact
    • Customer Testimonials
    • Locations >
      • Gettysburg, PA
      • New Oxford, PA
      • Hanover, PA
      • Littlestown, PA
      • Website Designer Near Me
    • News >
      • Website Developer
      • Design Tips
      • Glossary of Website Terms
  • Blog