The first and main top section of the website is where you instantly tell people WHAT PROBLEM YOU SOLVE. Keep it short, and directly to the point. The point of this "above the fold" section is for your potential client (lead) to say "this is what I'm looking for!" You want people to know quickly, exactly what it is that you do, and how you can solve their pains and problems.

You want to be able to give your website guests a free gift, in order to offer them a sample of your expertise and knowledge. Start a conversation, offer them a free gift, in exchange for their contact info. But make your action very clear. Ask for the viewer to do 1 thing, and 1 thing only, otherwise known as your "CALL TO ACTION". Give them one juicy button to click with a promise of something valuable in return.

Prove to your viewers that what you say is true. Show them that people are willing to vouch for you. Showcase your happy customers, and display the results of those that you've helped achieve their goals. Focus on the value that you've supplied.

Add a few cornerstone posts/stories to your homepage as a way for your viewers and potential clients to learn more about you, and how you can help their business.

It is very important to keep your site very clear on exactly what it is you do, who exactly you can help, and a simple way to navigate around the site to learn more. People are searching through your site to find out how you can help them and make things better for their pains and problems. 

1. Publish Quality Content on a Regular Basis (No Cheat Days!)
Try to provide something valuable, something meaningful, something you think can really help people. This will ensure that you publish quality content. Quality means meaningfulness.

2. Send an Engaging & Consistent Newsletter to Promote Your Content
The focus of your newsletter will be crucial to how engaging it will be. Keep it simple, keep it catchy. Include User-Generated Content. Connect to trending topics or events. Use social media as a teaser. Be consistent but provide something unique.

3. Use Storytelling
Stories can captivate your audience, evoke emotions, and improve your conversion rate. Build your stories around specific keywords (High Volume, Low Competition)

4. Make Internal Linking a Must for Each & Every Piece of Content You Create
Internal links are links that go from one page to a different page on the same domain. They are commonly used in main navigation.
These type of links are useful for three reasons:

• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link equity (ranking power) around websites.

5. Switch Your Site to HTTPS
This is the secure version used to send data between a web browser and a website. HTTPS helps prevent intruders from tampering with the communications between your websites and your users' browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.

6. Invest the Time into Video Creation
Videos are a great way to generate leads, drive website traffic, and build brand awareness.  Consumers like videos because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.

7. Develop a Wide Range of Lead Magnets
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. These are very effective in reaching new leads by offering a sample of your products and services.