As a business owner, you are probably super aware of all of the costs and financial needs that your company has. There are areas where you might be able to save money by going with cheaper options, however, there are some things that you should never skimp on, like certain technology features and tools. Here are a few examples of technology that you want to wisely invest good money in, as each of them will greatly benefit your company and employees.
Web Hosting and Design
First off, you definitely don’t want to be stingy with your money when it comes to investing in web hosting and design. There are certain design techniques that you can use to make your website more interesting and attractive to viewers, which is something that you’ll want to invest time and money in to accomplishing. Often, when new and potential clients are interested in finding out more about your company, they’ll try and find your website on the internet. If your website is aesthetically attractive, easy to maneuver, and well organized, visitors on your website are much more likely to buy your products, request your services, or contact your company.
Employee Management Software
Another important technology investment for your company is employee management software. Regardless if you have few employees or even hundreds or thousands of employees, you’ll want to make sure that you have a way to keep track of and take care of each employee. Quality employee management software will allow you to do many things often related to an HR position or department. For example, it will allow you to quickly and easily manage payroll, organize benefits, input special recognition, or organize other employee details.
One of the best ways to protect your company is to invest in data protection. Data protection technology can allow you to safely use IT services and create sensitive files with important information that can be protected and stored. It can help your employees to have better control over their personal data as well as company data. Unfortunately, there are people on the internet that seek to break into your company’s important data and harm the privacy of you or your employees. Keeping your IT services up to date will prevent you from falling victim to malware or other attacks. This is a great way to protect both customer and company data, which will ensure the peace of mind of all your employees.
Recent advances in email application technology have facilitated business communication and email use, diminishing if not eliminating the demand for in-house and desktop email services. Today, many businesses use email applications to send automated updates and responses, communicate with clients, and spread information securely and efficiently. Through email application technology, businesses can network with important contacts and even market to their target audiences. Quality email applications will be able to accomplish each of these tasks without annoying your customers with unsolicited ads or spam messages. This technology allows you to quickly manage your business emails and save time for more consuming or demanding elements of your business.
Automated Customer Service
Providing customers with self-service hasn’t always been the most popular option, but recently, software applications have been developed that provide consistent, quality automated customer service. Certain software might offer features like an automated answer for phone calls, an automatic text chat that pops up on social media sites or internet websites, and other offerings of automated service applications. This removes the need for customer service positions, allowing you to train your employees in more important positions. These applications can even be used to provide a space for customer feedback so that your company can know how to retain your audience and improve your service. This is one element of technology that you’d definitely want to splurge on, as quality support applications with dedicated technicians can save your company a lot of time and money when helping customers with questions.
Content Management Technology
In a world that depends so much on internet content, social media presence, and easily accessible information, it can be overwhelming to keep your business’ web content updated, especially if you or your IT employees aren’t super familiar with the different elements of the website coding. Content management technology greatly simplifies this process. It can allow your business to update, modify, and enhance your website and online content without having to hire an independent coder to help you with the website HTML or coding. Investing in this technology will allow you to keep your online presence updated, which will attract more customers and allow for greater networking.
Social Media Networking
Many small businesses learned the great power and influence of social media networking and marketing when the world shut down for quarantine during COVID-19. Countless businesses were able to stay afloat as they launched sales, grew their audience, and made connections through their online presence on social media. Companies that invest money in their social media accounts can launch popular advertisements and use handy features like swipes for links. Some companies like to create entertaining content like YouTube videos, or Instagram reels, allowing customers and viewers to engage more in the behind-the-scenes experience of their business. These features facilitate growing a bigger audience and enhance the customer’s experience, making the business more successful in its online endeavors. Since society today depends so much on social media to communicate, shop, and discover, businesses should be doing the same by investing money in social media accounts and features.
Just as the world’s technology is constantly shifting and advancing, the technology that your company uses should likewise be developing and facilitating your company’s productivity. Remember that there are certain technological features that are worth every penny that your company may spend on investing in them. These different kinds of technology will allow for greater success in your company’s goals, both for employees, products, and customers. Using effective and quality technology can change your company forever.
Read this next: How to Boost Your Customer Communication Online
Developing your brand as a product for everyone takes time. Not only do you have to reach out to people and show them why your product matters, but you have to do so in a way that lasts. Becoming a household brand will secure your company’s financial future for years to come. But how do you accomplish this in the first place?
Make An Impact
The main way you can start becoming a household name is by sticking out. Not only can your brand’s ambition be eye-catching across the market, but if your product does something totally unique and helpful, it will fly off the shelves.
Most of this will be decided in the developmental stages. What products are you creating? Who are they designed to attract? How can it make people’s lives easier? Advertising these questions early in your marketing plans will help you make a splash in any industry you might be facing. Coming up with something catchy and repetitive is another effective advertising strategy.
Now that you have the product and the marketing strategy, you can move on to establishing your business’s brand. Your branding is essentially the way that other people view your product. If you had a previous image that doesn’t match your vision now, it is time to rebrand.
Social media is a great way to form an image of your company that is relatable to the consumer. Use humor, more casual language, and an optimistic tone. Additionally, you can use the right content to drive prospective clients to become loyal to your brand. Before you know it, your product will be in the hands of even more consumers.
Widen Your Audience
Once you have a dedicated audience, all that’s left is to continue to help it grow. If your product fits into a kind of niche market, you may want to add something to your repertoire to achieve broad appeal. This means that people of any age, gender, and hobby can understand the product immediately and accept its use.
Occasionally, you’ll have to change up your voice for different audiences. With social media settings, you can pick and choose who sees particular advertisements. This gives you even more control in developing your brand’s role in people’s lives.
With enough time, work, and patience, you’ll develop your business into a company that is needed by thousands—maybe even millions. Using digital tools, finding ways to make an impact, and aiming for broad appeal will only make your sales increase and your wallet expand.
Read this next: Staying Afloat: How to Keep Customers During a Downturn
Your communication with your customers changes their perception of your business and everything you stand for as a company. Having excellent customer service matters, and this includes how it is done as well as when it is done. Add in social media work, and it’s a lot to manage! Here are a few ways you can boost your customer communication online.
Encourage Feedback and Respond
You want your customers to leave you reviews and feedback. It’s proven to be one of the most beneficial ways to get effective advertising, and word of mouth advertising is always useful. Getting customers to engage can be as simple as offering coupons for a discount if they leave a review, or offering online polls on social media. It benefits you to respond to online comments, especially to resolve negative ones. Remember, everyone gets negative comments sometimes, but fixing them with panache means happy customer loyalty!
Enhance Your Marketing
In interpersonal communication, there are four parts: verbal, non-verbal, visual, and written. Your company needs to be consciously aware of and utilizing each portion of communication skills. For example, telecommunication is a critical part of many companies' marketing strategies. It is a proven use of verbal communication. To add in non-verbal communication, you need to be in person with the customer, and see what body language they are using. This isn’t possible at all times. Visual and written communication have to do with what graphics and verbiage you use as a company. Each aspect of communication needs to match your branding. Having, for instance, casual verbal communication with a formal branding and formal general persona.
Blog the Blog
Having active blog content, ideally daily, means that you have a higher SEO rate because active websites are ranked higher than inactive ones. Likewise, being seen as a professional in your field that has expertise increases the likelihood that potential customers will choose your work when they have a need. Best of all, when you blog often, your customer feels they already “know” you (or at least your online persona) and is more likely to feel comfortable doing business with you!
Learning communication styles might seem tricky, but a lot of it is intuitive. You use interpersonal communication with family and friends already, so adding customers into the mix is just a small step. Remember you are always communicating information from your business, even if choosing not to communicate!
Having good customer communication online starts with having a great website. We can make one for you! Contact us today to book our website design services.