Here's a lesser known attribute of JPG (.jpeg) images that can help with optimizing your site. Right click any jpg image and choose properties... then click the details TAB. Use the site name or article heading as the Title. Place your H1 Heading or tag line in the Subject field. For Ratings always 5 stars. Keywords in Tags and paste your entire article into the Comments field. You now have perfectly optimized images for Google to find and they will often show up in the "Images For (search term)" in organic search. Not only that but will be matched to the article, as well, if the keywords are not those that people pay lots of money for in Adwords. Even so your article can still show up on page one with enough backlinks.
See how the world searched with Google's 2012 Zeitgeist (influences of a particular period in time).
What is Twitter? Should you use it? It's a timeless question yet one that should be answered in a timely manner. Even in Adams County, Pennsylvania, you can find useful ways to reach the right audience for your business even if you consider that not many residents of this area are on Twitter.
If you decide to use Twitter, know that the term for publishing a message there is "tweet." If you tweet, you publish a Twitter message. Simple, right?
Now that we've got that out of the way, why should you tweet? Why should you use Twitter at all?
So there are three reasons to use Twitter. Should you use it every day? If you were doing business in a major metropolitan area, then I'd say probably so. But for local Adams and York county businesses, maybe just a moderate usage is ample enough. You have to do what is right for your business.