Search Engine Optimization + GMB = More Leads & Sales!

2/17/2021

5 Tips for Local SEO

What is SEO, Search Engine Optimization Near Me

1. How often should I be posting to GMB?
At a minimum, you should be posting on Google My Business once every 7 days. Many businesses post once per day, and have seen good results and improved rankings. Google tends to look favorably on businesses that use Google products frequently.

2. How long do GMB posts last?
Posts do expire after one week, so you'll need to keep updating them. Google has confirmed that most Google Posts are removed seven days after they are first published.

3. Does posting on Google My Business Help SEO?
Yes! Google my business posts are a great way to improve your overall SEO strategy. By posting to Google it can help you generate more organic clicks. Google posts come with CTA buttons which will encourage users to take action off the post. These organic clicks on the buttons, in return, will build up your page rankings.

4. How do you know if you need local SEO?
Any business with a physical brick & mortar location OR that serves customers in a particular geographic area needs Local SEO. Select 3 of your important keyword phrases (the things that customers would type in looking for a business like yours) and type them into Google. If you're not listed on the first page of Google's results, give us a call or click here for details on our SEO local packages!

5. How much does local SEO cost?
Local SEO pricing can range from $75 to $5,000 per month, according to our own observations of our industry. A study of SEO pricing by Moz found the majority of agencies charge a monthly retainer between $1,500 and $5,000. Get more details on our local SEO and check out our MUCH LOWER rates here!

Search Engine Optimization + GMB = More Leads & Sales!

Search Engine Optimization | SEO

0 Comments

Website SEO Checklist.

2/12/2021

0 Comments

1. Do you have Google Analytics tracking set up?
2. Are you tracking your primary keyword phrase?
3. Is your page crawlable?
4. Is your page indexable?
5. Are you targeting the right keyword?
6. Have you already targeted this keyword?
7. Does your page satisfy search intent?
8. Is your primary keyword in the title?
9. Is your title click worthy?
10. Can you add modifiers to your title?
11. Have you used all your title tag real estate?
12. Is your page title wrapped in an H1 tag?
13. Is your primary keyword in the meta description?
14. Is your meta description click worthy?
15. Is your primary keyword in the URL?
16. Is your URL structure lean?
17. Is your primary keyword in the first sentence?
18. Is your keyword density too aggressive relative to your competitors?
19. Have you added variations of your primary keyword into the copy?
20. Have you added synonyms (LSI keywords) of your primary keyword into the copy?
21. Is your page different & better than your competitors?
22. Is your copy free of spelling and grammatical errors?
23. Is your copy longer (on average) than your competitors?
24. Is your copy written well?
25. Is your copy scannable?
26. Is your copy written for an 8th grader?
27. Is your copy engaging?
28. Does your copy use short paragraphs?
29. Are your headings structured logically?
30. Is your copy using descriptive headings?
31. Have you used keyword variations, LSIs, or synonyms in your headings?
32. Is your copy using bullet points and numbered lists?
33. Is your copy “fresh”?
34. Does your page have as many or more images than your competitors?
35. Are your images unique to your website?
36. Are your images high-quality?
37. Are you using the right image format?
38. Are your images sized appropriately?
39. Are your images compressed?
40. Do your images have descriptive file names?
41. Do all of your images have descriptive and accurate tag descriptions?
42. Does your page have video content?
43. Are the videos relevant to page/primary keyword?
44. Are the videos unique to your brand?
45. Are the videos high-quality and valuable?
46. Are the videos content responsive?
47. Are the videos hosted on the right platform?
48. Are the videos optimized?
49. Does your page have internal links?
50. Are your internal links using descriptive anchor text?
51. Are your internal links optimized based on first link priority?
52. Does the page have breadcrumbs?
53. Are you internal links useful?
54. Are all your internal links using preferred URLs?
55. Does your page have external links?
56. Are all affiliate, sponsored, or paid links using a “NoFollow” tag?
57. Do all your external links set to open in a new window?
58. Does your page have broken links?
59. Are all your links clearly links?
60. Does your page load in less than 3 seconds?
61. Is your page responsive and mobile friendly?
62. Does your website have an SSL certificate installed?
63. Is your font type legible and easy to read on all devices?
64. Is your font size large enough to easily read on all devices?
65. Does your page use aggressive interstitials?
66. Does your page have aggressive ad placements?
67. Is your address prominently displayed?
68. Is your address using structured data?
69. Is your page using structured data?
70. Is the structured data set up correctly?
71. Are you giving health, financial or legal advice?
72. Does your page have the appropriate disclaimers?
73. Does your page list and link to all sources of information?
74. Does your blog content have a visible author?
75. Is the author credible and qualified to write about the topic?
76. Does every blog post have a detailed author box/bio?
77. Does each author have a dedicated and detailed author page?
78. Does the page have a clear call-to-action (CTA)?
79. Is the page shareable?
80. Is the website design modern and updated?

Website SEO Checklist.

Search Engine Optimization | SEO

0 Comments

How Your Business Can Deliver Better Products to Customers

2/8/2021

0 Comments

Capitalism tends to have the effect of pushing businesses to offer both competitive pricing and better products to consumers. After all, consumers are most likely to gravitate towards businesses that offer products that meet their needs for the best price. If you want to attract and retain customers, there is a way to deliver better products to entice them.

Gather Research

The first thing you need to do to deliver better products is to gather research. You need to understand the needs of your target market so you can design products to fulfill those specific needs. There are multiple paths you can take to gather the information you need. You can study the successful products made by your competitors to see what it is that they are doing well. It can also be helpful to send out surveys to your existing customer base to see how satisfied they are with your products and what improvements they would like to see in the future. Of course, surveys are only useful if you get responses, so you may need to find ways to encourage survey responses.

Focus on the Process

A better product often means there is an improvement in product quality. That typically means an increase in the cost of production. It can mess with your cash flow to increase the cost of production without passing on that increase to your customers by way of increasing the price of the product, but there is a way you can circumvent that. 3P can help your business reduce the time and resources used to create products. By improving the efficiency of the product creation process, you may be able to reduce your production costs enough to make up for the increase due to the increase in quality.

Test Products Thoroughly

Before you start marketing your products as being better than they were before, it's important to test them thoroughly to make sure they are indeed a better product. Performing your own tests in a controlled environment is important. Once you finish that part of the process though, consider offering testers or samples to a select number of your customers so they can try them out in a real-world setting and give you feedback on their experience. Once you've gotten the feedback and made any final changes, you can finalize your preparations and begin to roll out your new product. Offer new products or testers to a select number of customers who can test them and provide you feedback beyond what you've done while running your own tests.

Delivering better products to your customers is one of the ways you can improve value in your business. Start by gathering research on products and the market. Focus on the process of product creation to make it as efficient as possible. Make sure you test your products thoroughly so you can be sure they are as good as you expect them to be. This will help you deliver quality products that will encourage your customers to come back to your business for more.

Read this next for more great tips: Why Backlinks Are A Must for SEO Ranking