5 Ways Website Design Impacts Business Sales

The goal of your website is to increase engagement with potential customers and individuals who are already familiar with your brand. How your website is designed will play a key role in impacting business sales. To ensure that your site is fully optimized to provide positive interactions with visitors, it's best to incorporate these 5 guidelines into your website design strategy:

1. Colors and Appearance
The colors that are used on your website should be appropriate for your industry. As an example, green is often a color that's used on financial websites as it provokes a look that is financial. It can be associated with the color of United States currency and is one of the cooler colors. Also, you will see the color blue on these type of sites. A feeling of trust is associated with this color and that's important for an audience when financial information is being discussed.

2. Satisfaction and Consistency
When a user visits your site and sees a visually appealing design, it predisposes them to automatically be satisfied with the services or products that you sell. Their mindset will be more approving and positive. As an example, imagine a large brand like Samsung. They offer product lines such as Samsung appliances, smart TVs, cameras, computers and PCs. Within all of these product lines, there is a strong relationship and brand identity.

When marketing is conducted, the personality and attitude of the brand is projected. This taps into the subconscious mind of a customer. It just feels better to purchase from a brand when you respect them and have loyalty to their products. This can be projected with the design of your website.

3. Loading Speed
Another factor that should be considered in your design is the speed at which your content appears in the browser. Faster loading times equal user satisfaction, and it will also increase your chances of being ranked higher in the search engine results pages as Google factors this element into their algorithm.

4. Mobile Responsive Design
Each year, the number of smartphone users on the internet is rising. Individuals have switched from personal computers to smaller devices. This interaction requires you to make sure that your website can be seen on all types of devices -- personal computers, tablets and mobile phones. To ensure that your website correctly appears in the browser for each device, you must use a responsive design that automatically changes the size and position of the content on your website. If you don't have a responsive design and a potential customer lands on your website with their smartphone, you will lose a potential sale if they have to scroll all over the place to navigate your content.

5. Placing Your Call To Action Elements
You can increase your conversions by placing prominent call to action elements on each page of your website. By simply telling your visitors to "click on a button" or "read more," you are provoking a response. This entices your audience to perform an action that will take them one step closer to completing a sale. When a call to is used at the end of an article or above the fold on the main page, it attracts attention and increases engagement.​