I recently read an article by an online social company who spoke with thousands of businesses and marketers over the past few years. In searching for "What is modern marketing"... I'd like to share a few takeaways from the article.
"The modern marketer has to be familiar with a lot of skills, good at many, and master of a few."
7 Invaluable Marketing Skills
“Content is King but engagement is Queen, and the lady rules the house!” - Mari Smith
Click to read the entire article "7 Invaluable Marketing Skills That Help Teams Produce Consistently Great Content".
“Content is anything that adds value to the reader"s life.” - Avinash Kaushik
The first week in August is National Simplify Your Life Week, a week to get organized and de-clutter for a more stress-free lifestyle. Negative clutter can invade every area of your life—not just your closets. Relationships, finances, kids, jobs, health and spiritual well-being are all adversely impacted by the unnecessary and harmful stuff we accumulate and hold onto. With crazy schedules and growing responsibilities, we are all looking for ways to simplify our lives.
Here are six top tips to 'simplify your life':
At Crawford Designs, our motto has always been, "Keeping it simple. Web. Graphics. Print." We know that these three areas of marketing are definitely not simple, but if you have a game plan, everything falls right into place. Let us help you simplify your marketing. Contact us today for a free consultation on your upcoming web and print projects.
So many people are talking about Facebook Marketing... giving advice about how to get more "likes", how to get "cheap clicks" and how to make a bazillion dollars using Facebook. It's easy they assure us! So long as we hand over $97 to them. Forget about that. Read the principles to success here:
The 3 basic but important things you need to remember are:
That's it, and that is the order of priorities. (Yes that is the order!)
When you create your Facebook ads, make sure you are targeting the right people - your ideal clients, the people who are more inclined to buy your product or service.
Action Step: Document your ideal client demographics and psychographics (personality, values, attitudes, interests, and lifestyles).
Create an Offer that your target market would find irresistible. How do you do that? By understanding your target market's problems and desires and creating an offer that will overcome their problem and achieve their desire.
Action Step: What does your target market want to avoid and what do they want to achieve? Create an offer that addresses both.
Why is Message only #3 - Message is all about the text, what you say and how you say it. Surely your message would be more important? Well, let's look at it: Imagine you ran a shoe shop and had a 2-for-1 deal on the best most expensive running shoes on the market but you were not eloquent and your grammar was awful, because you have the right target and an irresistible, relevant offer you will still generate sales.
Talk your target market's language and talk about them, not about you.
Take the "Me, Myself, and I" test. Don't know what I am talking about? Count how many times you talk about "I", "We", "Us", "Our company" and add up how many times you talk about your prospect and their challenges and desires and compare the difference. Are you talking about yourself more than you are to your target market?
Action Step: What words and phrases does your target market use to explain their situation, problems and desires? Use those words and phrases to explain your offer. Talk about your prospect more than you talk about yourself.
So next time you are creating advertising, whether it be on Facebook or anywhere for that matter, remember the 3 elements of a successful advertisement, and remember this order of priority.
Create a page/blog on these sites and add your links!
2. Video Sites:
Upload videos to these sites and add your link in the video descriptions or your profile
3. Answer Sites:
Answer questions related to your niche with a link to your site added.
4. Photo Sites:
Add links to you profile and image descriptions.
5. Site Allowing HTML Profile Links:
Create an account on these sites and add your link to the ‘Profile’ section.
Don't risk negative information appearing in Google searches for you or your brand. These tools have you covered. Managing your personal brand and online reputation is not an easy task, but here are 10 free tools that can help.
While many customers look at your website for key information (location, hours, how to contact you), there are other people who would like to know a little more about WHO you are and WHAT you stand for. If you can engage them in one of the following ways, you might stand a better chance of making a sale.
A little can go a long way – and it is best to underuse this than overuse it. Lean towards the light humor, especially if it reveals something about your approach to life or your personality. A good example of that can be found on the home page of Higinbotham’s Bed and Breakfast http://www.higinbothams.com/. The first page begins by describing owner Mary Jo Higinbotham in the first paragraph and then moves to her husband and their property.
It reads, “Jim, her willing but kitchen-averse husband, has renovated the house over a 3-year period with the help from a variety of experts.” The sentence is designed to give many married couples a chuckle of recognition of the sorts of divisions of duties that are shared in a marriage. She loves the kitchen, he hates it. He handled the renovations but recognized his limitations and relied on the experts.
In your contact information, it is important to give as much information as possible. Directions to your location are wonderful – as is a link to a mapping site like Google maps. If you can take phone calls on either a landline or a cell phone, and are willing to give both numbers, just seeing them both on the website can let a customer know that you really care about hearing from them. If you are often with clients or otherwise unavailable, a promise to return phone calls within 24 hours can place you head and shoulders above the rest. Just BE CAREFUL to only make that pledge if you can meet it. A broken promise is worse than no promise.
These can do so much. Once a customer sees the landscapes at Beech Springs Farm http://www.beechspringsfarm.com, they want to jump in the car and go visit. But the note that the farm is only open to public by appointment tells the customer that yes, they would love to see you, but yes they do have too much work to stop and visit with drive-by visitors.
Images can also subtly convey messages. On the McIlhenny Banner website, for instance, http://www.mcilhennybanners.com, the first image shows President Obama standing in front of a banner at Arizona State University. It shows that the work done by the Gettysburg company gets to be associated with some important people and important places.
One of the best ways to harness Twitter is by participating in chats, scheduled hashtag discussions that focus on specific topics. Small businesses can utilize chats to develop a social media plan, discuss brand strategy, and take advantage of free legal advice.
Here is a list of chats for small businesses. To join the conversation, search the hashtag at Twitter during the chat’s scheduled time. You can also use a Twitter-client such as TweetChat orTweetDeck.