If you thought direct mail advertising was dead, think again. A survey by Constant Contact and HubSpot reveals that 47% of businesses still promote events through direct mail. The same survey reveals that 76% of businesses promote events through e-mail and 40% do so through social media.
These numbers are not really surprising, but they are telling. E-mail marketing has become a staple of online promotions. Companies not currently using e-mail marketing for event promotion, or any kind of promotion, are missing great opportunities.
Social media is still a little bit complex. While Facebook is the most trafficked website online, not everyone is using it - particularly in Adams County, Pa.
I say use the media that are better suited toward your audience. If you have a product or service that appeals to a younger audience - say, the under-30 crowd - even in Adams County, then you might try promoting it through social media. E-mail promotions will work on any audience. Older people, those above the 50-year-old mark, will probably respond better to direct mailings.
Of course, the most savvy marketers will use all the channels at their disposal. The remember the Rule of 7. Your prospects will have to see your offer 7 times before they respond. If they see it in all available channels, including e-mail, direct mail, and social media, then you'll be a thousand times more effective.