With experience of running a business, one learns that the website is the face of its business, and is very important for the company's success and growth. It is the key platform where your business interacts with leads and clients. Your website design needs to work for you. You should probably ask these questions.
Design of your website is the main component of lead generation. Most of the successful business websites have the following four aspects in their website design:
1. Content of the website should be professionally written.
Content writers can help to create quality content for your website with their unique talent of writing and expertise in marketing and selling services to buyers. If you want to have an increase in the leads generated from your website make sure it’s written by a professional content writer, otherwise you won’t be able to reach the targeted audience.
Content writers use the following tactics to increase the lead:
2. Website design oriented towards lead generation.
Every website should be designed for a specific purpose and have a clear "cal-to-action", in our case it is to generate quality leads. An experienced web developer understands the importance of the good website design. If your website is well designed it will lead the user to the contact section which will add conversions. Without a thoughtful web design, users may lose interest. Make sure you give importance to these issues while designing a professional website.
3. Websites need to be search engine optimized.
Every business owner knows the importance of search engine optimization (SEO). It’s very helpful to succeed for a business by ranking it high on search engines. The design, content and key words linking with your service gives good results when we talk about lead generation. While launching a website, good use of key words, structure and solid back end is just not enough for ranking. Social marketing is also very important.
4. Superiority in Website Functionality.
You won’t be able to get a lot of reach if your website is broken, not updated and slow. To get more leads your website needs to be fast, and should have a structure that is easy to understand. Some of the common mistakes can be:
The success of business mostly depends on its ability to provide excellent customer service. In today’s competitive world, the way you treat your clients dictates how much activity you will have. Many companies have had trouble in the customer service sector, but thankfully technology is making things easier. Here are five ways technology is changing customer service:
Giving control to the client
Technology has enabled companies to empower clients. Nowadays, clients have expectations about how they should be treated. Customers have become more demanding, but technology has allowed companies to meet their expectations by all means. In the past, customers did not have a choice when they got poor customer service. The incorporation of technology has enabled clients to access a global marketplace. The moment one company offers poor customer service, the clients switch to the competitors. Since competition has become stiff, other companies are going the extra mile to provide social media customer service.
A few years ago, many companies used to get away with poor customer service only because they offer superior products or services. Nowadays, clients have become wise because they can get excellent customer service and at the same time great product or service. Today, when you are running a business, offering a great customer experience is a must. Technology is encouraging key performance indicators, which is essential in creating a client-centric approach. With the help of big data and analytic information gotten from different applications, companies can quickly gain access to key performance indicators. Such knowledge helps the company to hold everybody in all positions accountable in case any client does not get superior customer service.
The opening of different communication channels
Now that businesses have so many ways of communicating with their clients, there is no excuse for poor communication. The good thing about having different forms of technology is that you can interact with all your clients using their preferred methods of communication. For example, the older generation prefers communicating using email and SMS. However, the young people prefer active connection using social media platforms like Whatsapp, Facebook, and Twitter, and since many clients prefer live chats, technology has also made that possible. Additionally, creating a blog for your website can help you to connect with your customers and answer common questions before they even know how to ask it.
Operating with a 9 to 5 customer service will make your business fall behind. Nowadays, businesses can be online for 24 hours. Therefore, if you want your business to stand out, you need to utilize this service. Companies can also be available for their clients anywhere and anytime by making use of all communication channels. Give your clients the opportunity to talk to you any time of the day. Few businesses give their customers such freedom. An excellent example of a service you can offer your clients is guest printing. As long as your client has a gadget that can connect to the internet, he or she can be able to print whatever they want from the comfort of their homes.
Most clients get frustrated with the customer service they receive from most companies because they feel like the representatives do not understand their needs. The truth of the matter is that the representatives are doing their job. Fortunately, due to technology, companies can change their policies to offer their clients the empathy they need.
To be able to have the edge over your competitors, try and incorporate technology into your customer service campaign.
Google always wants to create an awesome experience for their end user. They want to create websites that people can trust and Google goes to a lot of work to weed out the bad from the good websites. In July of 2018, Google is rolling out a new version of Chrome that is going to access websites based on whether they are secure, or not secure. As a small business owner, you are going to need to make sure that you have a secure website.
How do I know if your website is secure or not?
Google is going to be giving 2 identifiers in the browser. If you have a secure site... it will state in green 'SECURE'. That let's all visitors to your site know that they can feel confident and trust in sharing their email address, name, pay for products, and engaging with your website. If your domain name is not secure, there will be a gray button that states 'NOT SECURE'. Some users will leave your website because they are afraid to leave there private information on a non-secure site.
What do I need to do to secure my domain name?
You will need to get a secure sockets layer certificate (SSL certificate). Simply contact your web hosting company or your website designer to let them know that you are ready to go from HTTP to HTTPS and have a secure website. This will give visitors peace of mind and have them trust in engaging with you and your website. You want to have a professional, secure website, and keep Google happy so that they don't penalize your site and they continue to give you great search engine optimization so that your site continues to rank. Grow your business and attract more clients.
If you are looking for more tips like these and want help with digital marketing for your small business, please contact us today! Click here to sign up for our digital marketing tips and receive the information you need to get more customers and sales.