In writing this post, I wondered about the spelling of 'Optimize'. I often see it spelled with both an s and a z. According to the research, "OptimiZe" is the American spelling, and "optimiSe" is British spelling (also Canadian). The academically correct version depends on who your audience is. So, that was the first tip... on to the actual SEO tips of the day:
Here's a lesser known attribute of JPG (.jpeg) images that can help with optimizing your site. Right click any jpg image and choose properties... then click the details TAB. Use the site name or article heading as the Title. Place your H1 Heading or tag line in the Subject field. For Ratings always 5 stars. Keywords in Tags and paste your entire article into the Comments field. You now have perfectly optimized images for Google to find and they will often show up in the "Images For (search term)" in organic search. Not only that but will be matched to the article, as well, if the keywords are not those that people pay lots of money for in Adwords. Even so your article can still show up on page one with enough backlinks.
web. video. print.