4 Strategies to Get More Creativity Out of Your Advertising Strategy

If you find that your marketing team is turning out stale, un-creative ideas, then it might be time to rethink the way that you foster creativity. Below, you will find 4 ways that you can get more creativity out if your advertising team.

Rethink Your Brainstorming Sessions
The first strategy for getting more creativity out of your advertising team is rethinking the way you brainstorm. Generally, teams gather in a room and throw ideas around until they land on a good idea. However, not every member of a team is built for this kind of public, sometimes stressful interaction. You might find that only one or two people are doing the brainstorming while others sit back and watch. Instead, try pairing your team together in smaller groups, including those who maybe don’t usually work together or teaming up the quieter team members so that they get heard better.

Design Collaborative Workspaces
Another way to get prompt creativity is to change the physical space your team operates in. Emerging research suggests that creativity is a principally collaborative enterprise. Taking this research at face value, team leaders can design workspaces that facilitate "collisions" or unplanned interactions, from which creative spontaneity and innovation can emerge. Forget about sectioning off your employees into lonely cubicles, and instead opt for open spaces and multi-purpose rooms that bring your team together. You never know what unplanned interactions can lead to the next great idea.

Be Open to Different Ways of Working
Not everyone learns or thinks in the same way, so why should force your marketing team to work in the same way? A traditional 9-5 workday may be hindering the creativity of your team. Instead, you can offer work from home opportunities or allow your team to work their preferred hours. Of course, a fair bit of accountability and supervision will be necessary, but you could find that new ideas flourish when your team is working in the way that works best for them.

Avoid Micromanaging
Last, the worst thing you can do to stifle creativity in your team is to constantly micromanage them. Hovering over your team, controlling every decision, and leading every discussion can make your advertising team feel as if their input and ideas aren't welcome or needed. The best strategy for fostering creativity is actually allowing your team to be creative, to make mistakes, and to work towards their best ideas.

You can up your advertising team’s creativity by rethinking the way you brainstorm, designing workplaces that prompt collaboration, being open to new ways of working, and by taking a step back and letting your team get creative on their own.
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