In writing this post, I wondered about the spelling of 'Optimize'. I often see it spelled with both an s and a z. According to the research, "OptimiZe" is the American spelling, and "optimiSe" is British spelling (also Canadian). The academically correct version depends on who your audience is. So, that was the first tip... on to the actual SEO tips of the day:
On March 30, 2012, all Facebook Pages will get a new design. Here is a helpful video from the Social Networking Academy, and a list of what changes are coming your way.
Main Facebook Page Changes:
1). Cover Photo – Some interesting restrictions have been placed on what you can and can’t have on your cover photo;
Cover images must be at least 399 pixels wide and may not contain:
2). Your Profile Picture which will initially be the top part of your avatar, must be square and at least 180px wide
3). You Can No Longer LAND on a Custom Tab!!! Welcome pages and tabs still exist, but you can no longer default to land on any tabs. As with the timeline on your profile your photos and apps show in the central section in boxes, which means we can add a nice looking graphic to our Welcome pages and tabs to encourage people to click on them. Here’s what FB say about the central boxes;
Photos, likes and apps are now at the top of your Page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.
I have to say I’m really disappointed that you can’t land on your custom landing tabs anymore, but somewhat relieved that we still have them!
4). You Can Pin Posts to the Top of Your Wall!The main design is the same as your profile page so as with that you can now add posts at different dates in the past, you can feature your post by clicking the star so it covers the width of your page, or you can hide it from your page altogether, but the really cool feature is being able to pin specific posts to the top, kind of like a ‘sticky’ post in forums.
5). There’s a brand new admin panel from which you can see your notifications, new likes, insights and the new private messages that people can now send you from your page! From your admin panel you will also see the Manage button which gives you access to the main editing section of your page (Basic Info, Manage Permissions, Apps and so on). Not much has changed in there apart from the Manage Permissions section which no longer has the default landing tab section! – Boo!
Also from the admin panel, you can access Facebook ads, a function to share your page and to invite friends, plus access to Facebooks help section.
6). New Message Feature! I mentioned above messages, well now your fans can message you directly! The messages will show within your admin panel and you can respond from there.
7). Tab Pages are now BIGGER! I believe the official size is 760px, I’ll keep you posted!
8). You will AUTOMATICALLY get the new design on March 30th. So jump in there and make the most of it, because it’s coming whether you like it or not!
Learn how to connect with customers and how e-commerce sites and social networks can help you establish your business on the web.
Why Does Being Online Matter? Watch this video to learn why having an online presence is critical for growing your business. Tell your potential customers about your business, your products and services, and promote sales. Contact us today to get your business online.
You may have heard that if you promote other businesses on social media sites that it can boost your own business. For a newbie, it doesn’t make sense. Promoting others will be good for your own business? It’s not a surprise for most small business owners just getting into social media marketing to feel stumped about what to share on social media.
Here’s what marketing gurus and experts are referring to when they stress about the importance of promoting others aside from promoting your own blog posts, content, promotions and company information. Remember, promoting others is all about attracting attention, becoming valuable to your followers and remaining consistent.
Here are some general ways promoting others will lead business back to you.
Social media marketing can be a win-win situation if you do it properly. Everyone wants traffic to their site. Everyone wants new and more business. Why not join forces with others to drive business for both businesses? Everyone wins in this game.
Ask yourself these questions:
Over 85% of people contact businesses they find in local searches. That's why 100% of businesses need to be online! Your local business has many options, to remain current online such as a website, business facebook page, social networks, videos, blogs, online ads, etc. Even for businesses with a limited marketing budget, there are ways to promote your business online. Here are 10 free ways to promote your business online:
If you have a small business and you're wondering where to start in terms of marketing your business online, I've uncovered at least 15 places online you can start marketing your business. Here are the 15 best online marketing channels for small businesses. Try them all and see which ones work best for you.
These are not all the online marketing channels you have, but they are some of the best ones for new businesses. I encourage you to check 'em out.
Now that summer is drawing to a close, it's time to start up on the speed networking again. York and Adams County business professionals can sign up now for the September event, and I recommend that you sign up sooner rather than later because seats are going fast. There is limited space available.
The next speed networking event is Monday, September 19, 2011. Time: 11:30 a.m. to 12:30 p.m. Location: RCS Financial Group Office at 55 Wetzel Drive, Suite #3, Hanover, Pa. 17331.
So what is speed networking and why should you do it?
That's a good question. Thanks for asking.
Speed networking is a take off of speed dating where participants rotate around a room and spend a short time span (usually 3-5 minutes) making a first impression with potential dates. At the end of the evening, speed daters pick the people they'd like to know more about and exchange contact information.
Speed networking operates in a similar fashion. You spend a short period (3 minutes) with each participant introducing yourself and making connections. During this time you should share your business card, brochures, and other promotional materials. When you get back to the office, you'll follow up with those people you'd like to get to know better and build a deeper relationship with. Just like in speed dating.
This is a fun and exciting way to meet new prospects for your business. Register today for the next speed networking event. Lunch included.
When it comes to print design, you have more than one option open to you. There are many ways to brand your company and do it on a small budget.
Here are 10 print design products and how you can make them work for your business: