On March 30, 2012, all Facebook Pages will get a new design. Here is a helpful video from the Social Networking Academy, and a list of what changes are coming your way.

1). Cover Photo – Some interesting restrictions have been placed on what you can and can’t have on your cover photo;
Cover images must be at least 399 pixels wide and may not contain:

• Price or purchase information, such as “40% off” or “Download it at our website”
  
• Contact information, such as web address, email, mailing address or other information intended for your Page’s About section. 
  
• References to user interface elements, such as Like or Share, or any other Facebook site features. 
  
• Calls to action, such as “Get it now” or “Tell your friends”.

2). Your Profile Picture which will initially be the top part of your avatar, must be square and at least 180px wide

3). You Can No Longer LAND on a Custom Tab!!! Welcome pages and tabs still exist, but you can no longer default to land on any tabs. As with the timeline on your profile your photos and apps show in the central section in boxes, which means we can add a nice looking graphic to our Welcome pages and tabs to encourage people to click on them. Here’s what FB say about the central boxes;

Photos, likes and apps are now at the top of your Page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.

I have to say I’m really disappointed that you can’t land on your custom landing tabs anymore, but somewhat relieved that we still have them!

4). You Can Pin Posts to the Top of Your Wall!The main design is the same as your profile page so as with that you can now add posts at different dates in the past, you can feature your post by clicking the star so it covers the width of your page, or you can hide it from your page altogether, but the really cool feature is being able to pin specific posts to the top, kind of like a ‘sticky’ post in forums.

5). There’s a brand new admin panel from which you can see your notifications, new likes, insights and the new private messages that people can now send you from your page! From your admin panel you will also see the Manage button which gives you access to the main editing section of your page (Basic Info, Manage Permissions, Apps and so on). Not much has changed in there apart from the Manage Permissions section which no longer has the default landing tab section! – Boo!

Also from the admin panel, you can access Facebook ads, a function to share your page and to invite friends, plus access to Facebooks help section.

6). New Message Feature! I mentioned above messages, well now your fans can message you directly! The messages will show within your admin panel and you can respond from there.

7). Tab Pages are now BIGGER! I believe the official size is 760px, I’ll keep you posted!

8). You will AUTOMATICALLY get the new design on March 30th. So jump in there and make the most of it, because it’s coming whether you like it or not!

You may have heard that if you promote other businesses on social media sites that it can boost your own business. For a newbie, it doesn’t make sense. Promoting others will be good for your own business?  It’s not a surprise for most small business owners just getting into social media marketing to feel stumped about what to share on social media.

Here’s what marketing gurus and experts are referring to when they stress about the importance of promoting others aside from promoting your own blog posts, content, promotions and company information. Remember, promoting others is all about attracting attention, becoming valuable to your followers and remaining consistent.

Here are some general ways promoting others will lead business back to you.

• Trusted sources will take notice that you are sharing their content. Like brick and mortar businesses, they will likely share your content with their followers. This will then increase your visibility and attract more attention to your company. 
  
• Becoming a resource for your followers is key in social media marketing. More people will buy something or take on a service if it is recommended by a friend or a second party. By building value with your clients through sharing quality information, even if it is from  another source, you will create a trusting relationship with the public.
  
• Once you are in the “game” of social media marketing, you need to be consistent. Things like updating your profiles on a regular basis can be a challenge if you are using only your own content. Sharing the content and resources of others gives you more to work with.
  

Sharing and promoting other businesses and industry is almost like a partnership. If they scratch your back, you can scratch theirs.  If you are not sure where to start, think about products or services that your business could partner up with. For example, a restaurant and a delivery service, or a makeup boutique and a clothing store. The key is to share content that is relevant to your followers that is not in direct competition with what you already do.

Social media marketing can be a win-win situation if you do it properly. Everyone wants traffic to their site. Everyone wants new and more business. Why not join forces with others to drive business for both businesses? Everyone wins in this game.

Ask yourself these questions: 

• Are you satisfied with your current website? 
  
• Is your website user-friendly and easy to navigate? 
  
• Do you have control over updating and editing your site?
• Are your visitors turning into customers?
  
• Does your website comply to current web standards? 

If you answered No to ANY of these questions, Let us give you a FREE Quote on getting your website updated.

Over 85% of people contact businesses they find in local searches. That's why 100% of businesses need to be online! Your local business has many options, to remain current online such as a website, business facebook page, social networks, videos, blogs, online ads, etc.  Even for businesses with a limited marketing budget, there are ways to promote your business online. Here are 10 free ways to promote your business online:

1. Google Local: Create an account... Enter your company name, address, phone number and website. Verify the information with a postacard or telephone call. In a few weeks you get a map listing for your company name or industry and town.
   
2. Google Coupons: Coupons are a great way to bring new customers into your business or remind old customers that you’re still around. Google has a free coupon tool that puts your coupon on relevant local searches.
   
3. Yahoo Local: Yahoo local is a directory organized by category and geographic location. You can get a basic listing in Yahoo Local for free. People searching for your business or industry can find your listing.
   
4. YellowPages.com: Yellow Pages have a strong brand name and recognition, and are still used by many people today. They offer a few levels of listings the most basic is free.
   
5. Press Releases: Doing something newsworthy? You can always submit a press release to PRWeb or PRLeap.com. Be sure to check out their tips like 25 Action Words for Writing a Newsworthy Headline and Why Localizing a Press Release to a ZIP Code and City Matters.
   
6. Free Blog Promotion Tools: Does your company have a website or are you thinking of adding one? Websites like Technorati.com and mybloglog.com can help you gain exposure, visitors, readers, and subscribers to your blog.
   
7. Free Directory Advertising: It doesn’t get any easier than trying free advertising. Go to BOTW.org and sign up for a free 60 day advertising listing.
8. LinkedIn: Join LinkedIn and get connected with people you know and make connections with people you don’t through introductions. Look at the new Questions and Answers section and try and be genuinely helpful. Follow the axiom of ‘Givers Gain’ and you may generate a few leads for yourself from your goodwill.
   
9. Email Signatures: Be sure to add your URL to all of your outgoing email. Try adding your mission statement, network links, or a catchy phrase to help people understand what you do. Change it a several times a year so people notice it again.
   
10. Syndicate Your Content and Ideas: Take advantage of article distribution Services like EZineArticles, ISnare, and IdeaMarketers to spread your message and approach. Use them to bring leads to your site by offering things like free ebooks or PDF’s that they can download after entering their contact information.

If you have a small business and you're wondering where to start in terms of marketing your business online, I've uncovered at least 15 places online you can start marketing your business. Here are the 15 best online marketing channels for small businesses. Try them all and see which ones work best for you.

1. Your Website - This should be the first place to start.
2. Your Company Blog - For many businesses, your blog will be on your website's domain so they could be viewed as one entity, but you could also put them on separate domains and have two websites - a static website and a blog.
3. Twitter - Post valuable news and insights in 140 characters or less.
4. Facebook - Start a business page and use your personal profile. That's two channels in one!
5. LinkedIn - Great for personal networking.
6. YouTube - Create videos and market them online. Drive traffic to your website.
7. Article Directories - There are a ton of them out there. Pick a handful and publish your articles for others to use on their websites, blogs, and newsletters.
8. Google Knol - Create your own knowledge base of articles and link them to anywhere you want.
9. HubPages - The cool thing about HubPages is you can have your own subdomain. Write and publish articles and even monetize them.
10. Squidoo - Squidoo is similar to Google Knol and HubPages, but a little bit snazzier.
11. PPC Ads - Stands for pay per click, those little ads you see at the top and the side of search engine results pages.
12. Google Places - Claim your local business listing at Google Places.
13. Bing Local - Just like Google Places, but owned by Bing.
14. Forums - Find a forum related to your niche and jump in, communicate with others with the same passion.
15. Groupon - Own a retail store? You can offer coupons at Groupon.

These are not all the online marketing channels you have, but they are some of the best ones for new businesses. I encourage you to check 'em out.

Now that summer is drawing to a close, it's time to start up on the speed networking again. York and Adams County business professionals can sign up now for the September event, and I recommend that you sign up sooner rather than later because seats are going fast. There is limited space available.

The next speed networking event is Monday, September 19, 2011. Time: 11:30 a.m. to 12:30 p.m. Location: RCS Financial Group Office at 55 Wetzel Drive, Suite #3, Hanover, Pa. 17331.

So what is speed networking and why should you do it?

That's a good question. Thanks for asking. 

Speed networking is a take off of speed dating where participants rotate around a room and spend a short time span (usually 3-5 minutes) making a first impression with potential dates. At the end of the evening, speed daters pick the people they'd like to know more about and exchange contact information.

Speed networking operates in a similar fashion. You spend a short period (3 minutes) with each participant introducing yourself and making connections. During this time you should share your business card, brochures, and other promotional materials. When you get back to the office, you'll follow up with those people you'd like to get to know better and build a deeper relationship with. Just like in speed dating.

This is a fun and exciting way to meet new prospects for your business. Register today for the next speed networking event. Lunch included.