Search engine optimization is essential in getting your website’s message out to your potential customers. The folks at Google are always developing new algorithms that will affect your page rankings, but there are some techniques you can implement to stay near the top of the list.
Make your website mobile-friendly
Your website may be a thing of beauty when viewed on a PC or Mac, but have you tried pulling it up on your phone? You might be surprised. Most standard desktop sites don’t translate well to mobile devices. Among the benefits you’re looking for are:
Optimize your website’s content
Evergreen content that is timeless and never dated is the goal. Some content can be written this way and stay fresh, but you are going to have to get in the habit of retooling certain articles or combining blogs to provide your visitors with a new experience that will leave them craving more. Diagrams like this one can help you structure your website in a way that keeps your audience clicking:
Source: SunCity Advising
Embedding videos on your website
Website visitors are more visual and have shorter attention spans than ever, so it makes a lot of sense to provide entertaining, relevant videos that add to your site’s content. YouTube videos in particular may provide an even greater benefit. Not only is YouTube a powerhouse website that will give search engines more content to rank, but it is also a Google product, which can only be an added value.
Post your content on social media
Different people get their information from different platforms, and you need to be aware of this. You need to know whether your target audience is using Facebook, Instagram, or Twitter, for example, as a primary source. Interestingly, while posting on social media may not result in the content on your primary website to appear higher in search engine rankings, the same post from your social media platform may outrank your website.
Establish a dialogue
Engaging your visitor’s is a sure way to increase the likelihood of their return. If someone left a comment or asked a question regarding content on your site, respond promptly and informatively.
The SEO game is constantly evolving, and you cannot afford to be left behind. By employing these techniques and continuing to explore new options, your website can be an increasing source of traffic and conversion to greater revenue.