Online marketing is the hottest thing in the business world today. According to statistics, a majority of clients rely on search engines such as Google to find goods and services within their localities and beyond. As such, it is almost mandatory today for every business owner or manager to have a business website in place. However, having a site is one thing and attracting online traffic is another.
To maximally benefit from online marketing, you must ensure that your company’s website is among those appearing on the first pages of prominent search engines whenever potential clients search for particular keywords. To achieve this, you will need a boost from several Search Engine Optimization (SEO) tools. Here are five of the most effective tools that will help you get a top SEO ranking and a subsequent substantial online traffic.
Google PageSpeed Insights
Among the SEO practices that determine the ranking of a website is its usability and speed. The Google PageSpeed Insights tool helps you to know how usable your company website is on a variety of devices like desktops and smartphones. Most importantly, the tool checks the loading time for your URL and advice you on the areas to improve on.
How you phrase keywords on your company website and blogs go a long way in determining how much traffic comes your way. Going by the general SEO practices, the value of a keyword changes with seasons and localities. Google Trends helps you to know which search terms are trending at a given time and which ones are popular in particular regions.
The content you write on your company website and blogs may at times be a hindrance to the success of the site on different search engines. DeepCrawl scrutinizes information on the site and points out the various technicality problems that you may need to iron out to push your website up the rank.
QuickSprout Website Analyzer
This is a tool that comprehensively analyzes and give solutions to nearly each of the common SEO practices. The tool will tell you which links are mostly associated with your company website, what your competitors are doing, and the tags to make in your content.
Responsive Design Test
This tool will help you know how your company website appears on different devices. The tool will help you have sharp websites both on computers and phones, consequently raising your SEO ranking.
There are numerous tools out there that can significantly impact your company’s SEO ranking. However, the few discussed in this article are good for a start.