Ask yourself these questions:
When it comes to traditional marketing, small shops forget a rather simple and free way to get exposure to their business: Getting an article published about your business. People still trust printed news and having a story about something related to your business will increase credibility and visibility.
However, not all small business owners know how to work with media. Here are some general guidelines when it comes to getting print media to be interested in your story.
web. video. print.