1. Publish Quality Content on a Regular Basis (No Cheat Days!)
Try to provide something valuable, something meaningful, something you think can really help people. This will ensure that you publish quality content. Quality means meaningfulness.

2. Send an Engaging & Consistent Newsletter to Promote Your Content
The focus of your newsletter will be crucial to how engaging it will be. Keep it simple, keep it catchy. Include User-Generated Content. Connect to trending topics or events. Use social media as a teaser. Be consistent but provide something unique.

3. Use Storytelling
Stories can captivate your audience, evoke emotions, and improve your conversion rate. Build your stories around specific keywords (High Volume, Low Competition)

4. Make Internal Linking a Must for Each & Every Piece of Content You Create
Internal links are links that go from one page to a different page on the same domain. They are commonly used in main navigation.
These type of links are useful for three reasons:

• They allow users to navigate a website.
• They help establish information hierarchy for the given website.
• They help spread link equity (ranking power) around websites.

5. Switch Your Site to HTTPS
This is the secure version used to send data between a web browser and a website. HTTPS helps prevent intruders from tampering with the communications between your websites and your users' browsers. Intruders include intentionally malicious attackers, and legitimate but intrusive companies, such as ISPs or hotels that inject ads into pages.

6. Invest the Time into Video Creation
Videos are a great way to generate leads, drive website traffic, and build brand awareness.  Consumers like videos because it's easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels. Video is also very accessible to anyone with internet access, both to watch and to produce.

7. Develop a Wide Range of Lead Magnets
A lead magnet is an incentive that marketers offer to potential buyers in exchange for their email address or other contact information. Lead magnets usually offer a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. These are very effective in reaching new leads by offering a sample of your products and services.

With experience of running a business, one learns that the website is the face of its business, and is very important for the company's success and growth. It is the key platform where your business interacts with leads and clients. Your website design needs to work for you. You should probably ask these questions.

• Is my website making me enough money as it should?
• Is it bringing quality leads?

In the majority of the cases answers will be disappointingly no. Your website should look like an online billboard; it should be operating as a lead generating machine that motivates the potential client to make purchases of your products and/or services. It should speak for itself.

Design of your website is the main component of lead generation. Most of the successful business websites have the following four aspects in their website design:

1. Content of the website should be professionally written.
Content writers can help to create quality content for your website with their unique talent of writing and expertise in marketing and selling services to buyers. If you want to have an increase in the leads generated from your website make sure it’s written by a professional content writer, otherwise you won’t be able to reach the targeted audience.
Content writers use the following tactics to increase the lead:

1. They research about the service and know the targeted audience.
2. They have an expertise in marketing strategies.
3. They present the problem in a unique way gradually reaching a solution and hence selling your service in a creative way.

2. Website design oriented towards lead generation.
Every website should be designed for a specific purpose and have a clear "cal-to-action", in our case it is to generate quality leads. An experienced web developer understands the importance of the good website design. If your website is well designed it will lead the user to the contact section which will add conversions. Without a thoughtful web design, users may lose interest. Make sure you give importance to these issues while designing a professional website.

1. Colors scheme and tone
2. User friendly
3. High quality images

You can also view portfolios to get understanding of how a good website looks.

3. Websites need to be search engine optimized.
Every business owner knows the importance of search engine optimization (SEO). It’s very helpful to succeed for a business by ranking it high on search engines. The design, content and key words linking with your service gives good results when we talk about lead generation. While launching a website, good use of key words, structure and solid back end is just not enough for ranking. Social marketing is also very important.

4. Superiority in Website Functionality.
You won’t be able to get a lot of reach if your website is broken, not updated and slow. To get more leads your website needs to be fast, and should have a structure that is easy to understand. Some of the common mistakes can be:

1. Website navigations that are sprawling
2. Information not easily accessible
3. Pop up adds and scripts that slow down the loading of the page

Make sure to follow these four aspects in your website design to get more reach. Contact us today with any questions or to discuss your site needs.

A well-designed and perfectly functioning website says a lot about your company. Think of it as your business’ wardrobe. If it’s outdated, then potential clients will automatically assume that your business is as well. This assumption is based on the thought that businesses who don’t care to update their website are less likely to update their policies.

Millions of small businesses and global corporations work tirelessly to keep their website updated, attractive, and relevant. Below are a few of the signs that it’s time to hire a website designer and get your website up-to-date. If your current site has any of these issues, you may be in need of a website update.

1. Your web pages are slow to open. 
   Site viewers tend to have extremely short attention spans. Even as far back as 2012, the New York Times was reporting that impatient web users flee slow-loading sites. You may need to hire a web designer to streamline things on the back-end and quicken the loading process of your site pages.
2. Your website looks old and outdated.
   Outdated websites also make consumers think you offer zero web security, making them less likely to place orders or even get in contact with your company. Ask a designer to update the code on your site and watch as the clients arrive.
3. Your site doesn’t work well on mobile devices.
   The average person does a large percentage of their shopping, business, and web browsing on a smart device like a mobile phone, tablet, or other smart device. If your website doesn’t mesh well with those platforms, you may lose potential business quicker than you realize. Incompatible websites are quickly overlooked and determined insignificant, even if the site is well organized, attractive, and properly functioning otherwise. If it’s not accessible via smart devices, you need to hire a web designer as soon as possible.
4. Your website gets less attention than your social media pages.
   Spending a lot of time on social media to market your brand is a terrific idea, but ignoring your website to do so is not the answer. If you spend more time focusing on your social media networks than you do your website, it may be time to hire a designer who can integrate the two for a more branding and uniform marketing approach.
5. You prefer your competitor’s website to your own.
   If this is the case with you, then now is the time to hire a web designer to get you back on top of the competition. Your website should be a direct promotion of what your company stands for.

Are you ready to start your website redesign? Our local web designers are fully prepared to build you a well-designed, responsive, and unique website! Reach out to Crawford Designs of Gettysburg, PA TODAY. We’d love to schedule a coffee with you and get the conversation started! Click here to choose the time that works best for you - for your FREE consultation. Let's talk about where you are today, and where you want to be!