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Glossary of Website Terminology

Blog:
(a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of entries ("posts") typically displayed in reverse chronological order (the most recent post appears first).

Content Management System (CMS):
A CMS allows a number of users to create and change website content through the use of WSYIWIG (what you see is what you get) editors, without the need for HTML knowledge. Because the CMS is online, there is no need for external programs or uploading of separate page documents, and content can be published or unpublished with a single click.

Cascading Style Sheet (CSS): 
is a style sheet language used for describing the look and formatting of a document written in a markup language.

Domain Name Servers (DNS):
the Internet's equivalent of a phone book. They maintain a directory of domain names and translate them to Internet Protocol (IP) addresses. This is necessary because, although domain names are easy for people to remember, computers or machines, access websites based on IP addresses.

File Transfer Protocol (FTP):
a standard network protocol used to transfer computer files from one host to another host over a TCP-based network, such as the Internet. FTP is built on a client-server architecture and uses separate control and data connections between the client and the server.

Hyperlink:
a link to another location or file, typically activated by clicking on a highlighted word or image on the screen.

HyperText Markup Language (HTML): 
a set of standards, a variety of SGML, used to tag the elements of a hypertext document. It is the standard protocol for formatting and displaying documents on the World Wide Web.

Joint Photographic Experts Group (JPEG or JPG):
a file extension for a lossy graphics file.

Search engine optimization (SEO):
is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. SEO refers to the design of a website for better ranking on search engines. This can be affected through techniques like site submission to major search engines, keyword aggregation, site code modification/optimization, link-building, injection of Google Analytics site-wide, and some content modification to accommodate selected keywords.

Website: 
a connected group of pages on the World Wide Web regarded as a single entity, usually maintained by one person or organization and devoted to a single topic or several closely related topics. A website, also written as web site, is a set of related web pages typically served from a single web domain.
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  • Local Website Designer
    • About
    • Resume
  • Services
    • Website Design / Redesign
    • Search Engine Optimization | SEO >
      • GMB
    • Social Media Marketing | SMM
    • Email Marketing
    • Graphic Design | Print Marketing >
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