![]() The easiest way to increase your Google rankings is to increase the size of your website. That's the reason why Wikipedia ranks #1 on Google for so many keywords. The simplest way to increase the size of your website is to add a blog and post to it as frequently as possible. The more frequently you can post, the faster you will see an increase in rankings and traffic. Focus on producing the highest quality articles you can for your blog. Educate, inform and entertain... don't sell! Adding value (instead of selling) will result in more links to your website and higher SEO rankings.
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Why Does Being Online Matter? Watch this video to learn why having an online presence is critical for growing your business. Tell your potential customers about your business, your products and services, and promote sales. Contact us today to get your business online.
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We've built a business on that philosophy... and look forward to meeting many more individuals and businesses who are looking for an online presence with a company they can trust. So, you’re a small business. But is your website a main component of your marketing and branding efforts? If so, have you looked at your website lately . . .from a client’s point of view? If not, you may want to start right away. Your website could be a reason you are losing business.
Small business can attract potential customers via their business website. To make sure your website continues to do its job, you need to make sure that the content, appearance and usability are near perfect. In fact, getting your web design wrong can have negative effects on your business. Here are common mistakes small businesses make with their websites: 1. Poor Navigation People visit websites for specific information and if they cannot locate it quickly, they will seek it elsewhere – probably your competitors. The chances of them visiting your site again is slim. A good navigation structure should be seamless and will keep visitors on your site longer. Don’t make your visitors think about how to navigate your site; it should be obvious. 2. No Call for Action. . What Should the User Do? Ever seen a brochure with nonsense information? This is the same for websites. The fundamental error of many small business websites is the lack of a clear call to action. You need to make sure you are asking the user to do something like buy a product, tell someone something, read a book or visit somewhere. People like to take direction. Make sure you tell them to take action before they leave your site. 3. Design and color Website should be designed with a balance of color and contrast. This is not a priority for the average small business owner. But it should be. Take a look at your website and determine if the text is difficult to read due to the color and contrast. If readers can not read the text because it is too dark or too light, they will move on. 4. Nonsense or no information The most important reason why people will visit your website is to get information, and if you don’t have it, they will, once again, leave your website. Small businesses often offer too much information that the user is overloaded and can’t find the simple fact they are searching for. Keep text simple but informational. 5.Websites that have clutter Some small business owner’s websites are so cluttered that users have a difficult time trying to figure out where to go. Keep websites clean looking and easy to read. Visitors won’t return if they can’t understand or follow the content because it is just too messy. Unfortunately, this will lead to low traffic, a high bounce rate and possibly a poor page rank. So step back and take a fresh look at your website. By creating some slight changes to your website, you may increase business and the overall positive image of your small business. Ask yourself these questions:
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