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Your small business may be thinking about creating an email marketing campaign but just not 100 percent positive. Whether your business goal is promote a product or service, educate the public or clients or perhaps a combination of both, e-marketing can help you achieve all of these.
Here are just a few reasons how E-marketing can help your small business
E-marketing is not going away. Small business can use this strategy, which is low-cost, to maximize their efforts to promote their business.
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For small businesses, email marketing may be a marketing strategy you use. But, did you know that there are “golden rules” to follow. In fact, for a small business, forgetting any of these rules can lead to an obvious decrease in the effectiveness of your social media marketing campaign, which is something you don’t want to happen.
Like any strategy that relies on writing, the top rule is pretty basic: Keep your email marketing messages interesting to your readers. It definitely isn’t your intention or in your overall plan to send out boring emails, but it happens. Many small businesses that use email marketing get “stuck in a rut.” They write information that may seem interesting to them but is (yawn) boring to their readers who could be potential clients. Just because you think something is exciting, doesn’t mean that everyone else will agree. So, the question is, how do you know if your email marketing messages are appealing? Here are a few ways.
All great strategies have guidelines to follow. Email marketing can be a great tool for a small business, but it also can backfire and be a waste of time and money if not conducted properly. In the old days, direct marketers could tell you which day of the week was the best day to send a direct mail piece out on. Then there was e-mail marketing. Studies show that you should send your e-mail marketing message out on Thursday because you'll get more opens and click-throughs on that day. But what about blogging?
Blogging is a little different. Unlike e-mail or direct mail marketing, with a blog you can achieve high search engine rankings. The more you do it the better your chances of seeing your content rank in the top 3 positions on Google and Bing. With that in mind, then, every day of the week is the best day to blog. In fact, you could say it's better to blog three or four times a day every day of the week. After all, not only is quality important, but quantity can get you there as well. Ideally, you'll focus your content on quality and quantity. But let's face reality. You do have a budget. So when should you blog? How often and when? You should blog as often as you are able to and as often as your budget will allow. When you blog, focus on your efforts on delivering high quality content that talks to your target market in terms they can understand. Otherwise, what's the point? If you thought direct mail advertising was dead, think again. A survey by Constant Contact and HubSpot reveals that 47% of businesses still promote events through direct mail. The same survey reveals that 76% of businesses promote events through e-mail and 40% do so through social media.
These numbers are not really surprising, but they are telling. E-mail marketing has become a staple of online promotions. Companies not currently using e-mail marketing for event promotion, or any kind of promotion, are missing great opportunities. Social media is still a little bit complex. While Facebook is the most trafficked website online, not everyone is using it - particularly in Adams County, Pa. I say use the media that are better suited toward your audience. If you have a product or service that appeals to a younger audience - say, the under-30 crowd - even in Adams County, then you might try promoting it through social media. E-mail promotions will work on any audience. Older people, those above the 50-year-old mark, will probably respond better to direct mailings. Of course, the most savvy marketers will use all the channels at their disposal. The remember the Rule of 7. Your prospects will have to see your offer 7 times before they respond. If they see it in all available channels, including e-mail, direct mail, and social media, then you'll be a thousand times more effective. Here in Adams County, there are still small business owners who think that Internet marketing doesn't apply to them. But there are a growing number of small business owners who are taking an interest in online marketing. And they're starting to ask questions.
Which is more important - blogs, e-mail marketing, or social media? That's a good question, but the answer isn't so simple. All three have their places and to what degree you engage through each channel depends on your own marketing goals, the type of business you own, and where your audience is. In many cases, a good mix of all three is the best approach. E-mail marketing is a mainstay of online marketing. It was an early channel and is still strong. I highly recommend an e-mail strategy for most businesses - especially retail businesses. Blogs are good marketing tools for a number of reasons. First, the search engine optimization benefits are incredible. Secondly, there are the huge branding opportunities available for serious business bloggers. Then there are the social benefits involved in having a blog that is highly trafficked and elicits a lot of direct reader feedback. Finally, social media is good for building relationships and driving traffic back to your own Web properties. Which of these tools is right for you? Maybe we should talk about it. Give me a call and I'll consult with you on a strategy that makes sense for your business. What's the most effective kind of marketing today? You can bet it's not the Yellow Pages. How about billboards? Newspaper ads? Television? Radio? The answer No, nope, nada, and nil.
The most effective marketing for a small business today is e-mail marketing. And there are several reasons why e-mail marketing takes the prize.
E-mail marketing is the most cost-effective marketing on the planet. Find out why you should have an e-mail newsletter. |
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