For small businesses, email marketing may be a marketing strategy you use. But, did you know that there are “golden rules” to follow. In fact, for a small business, forgetting any of these rules can lead to an obvious decrease in the effectiveness of your social media marketing campaign, which is something you don’t want to happen.
Like any strategy that relies on writing, the top rule is pretty basic: Keep your email marketing messages interesting to your readers. It definitely isn’t your intention or in your overall plan to send out boring emails, but it happens. Many small businesses that use email marketing get “stuck in a rut.” They write information that may seem interesting to them but is (yawn) boring to their readers who could be potential clients. Just because you think something is exciting, doesn’t mean that everyone else will agree.
So, the question is, how do you know if your email marketing messages are appealing? Here are a few ways.
All great strategies have guidelines to follow. Email marketing can be a great tool for a small business, but it also can backfire and be a waste of time and money if not conducted properly.