In your personal life, you may have been told that what other people think about you doesn’t matter. Unfortunately, you don’t get that luxury in the business world. Your business’s reputation is everything when it comes to various aspects of your business and the level of success you enjoy.
When you think about first impressions, you probably think about the impression consumers get when they first walk in the door. Most of the time, though, that isn’t the first exposure they have to your business. Odds are they probably found you online first. They’ve probably gotten a feel for what your reputation is before they visit you, which will heavily influence their perspective of your business. As Vonage points out, once they visit, you’ll be dealing with confirmation bias, which can be very hard to overcome. Make sure your reputation is in line with the impression you want consumers to have.
Word of Mouth
What consumers think of your business matters, and how they vote with their wallets decides whether or not you stay in business. Word of mouth travels faster than ever, thanks to the internet, allowing people to tell the world what they think of your business simply by leaving a review. According to Podium, consumers trust insights from their peers more than any other source. If you want to influence the reputation you gain by word of mouth, make sure you respond to reviews. This gives you some degree of control over the narrative and a way to both build and protect your reputation.
Attracting the Best Talent
Your reputation matters to more than just potential customers. If you want to attract top talent to come work for you, you need to cultivate a business reputation that people want to be a part of. Consider the values your company espouses. People want to be proud of where they work and what they do for a living. Make it easier for them to feel that way by carefully selecting the values your business stands for and building a reputation worth being proud of.
The reputation your business has matters. It influences the first impression consumers form about your business, is easily impacted by word of mouth, and plays a role in how readily you can attract the best talent to work for you. If you want to be successful in business, work to cultivate a positive reputation that you can use to attract customers to you and keep them coming back again and again.
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