As COVID winds down, businesses are revving back up. Getting your website in tip top shape this year will make a huge difference as the economy improves and competitors also seek to snatch the new sales opportunities that are arising. Here are the top three benefits of revamping your website!
Polish Your Brand
Talk about how a new website can polish your brand image. Your business website is essentially your chance to communicate your brand fully. Developing a new website or new design to your current website will help your brand come across as up to date and always improving. Also, polishing your brand will help you stand out among your competitors, so make sure to assess how you can better focus your design, web copy, and layout to communicate how you are different from the rest. If your brand shines brightly from every one of your website pages, you’ll know you’ve done it right.
Higher Conversion Rates
Every website invites people to take some action. When a user actually does this, the true value of the website page is accomplished. Conversion rates are your way to track this, or what percentage of users that visit your website vs. take a desired action, and having a high one is essential to making online sales. For this reason, your website must be designed to facilitate high conversion—ideally, 30 to 50 percent of your leads should become a customer. Make the first initial step easy and remove distractions, and you’ll be well on your way.
Improve User Experience
When you remake and renew your website, you also have the chance to improve the experience of your website viewers, facilitating their interest, enjoyment, and possible involvement. Being able to access information easily is the draw of the internet in general, so if your website doesn’t follow this rule—with long loading times, lots of distractions, and an unintuitive layout—you’re not likely to give your users an enjoyable experience. Making your website accessible to cell phone users especially can help reduce that bounce rate that keeps potential customers from seeing all you have to offer.
Your website is the digital face of your brand and products. As a business, you need to make sure this interface is as immaculate as a physical lobby is at business storefronts. When you do, the resulting benefits will be worth all the effort and time—in fact, you’ll just wish you’d done it sooner!
Read this next: How to Make Your Brand a Household Name
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