Launching a website is vital for any business. It’s the first step you take in making a successful site. It’s an achievement that should be celebrated. However, it’s not the time to relax. You will need to update your site for it to grow and get traffic. Consistently develop the website to improve the user’s experience. Few people launch their site as it takes up a lot of time and energy. Do not reach that far and fail. Follow the tips in this article to come up with a management plan.
1. Clean Up After Launching
A website launch is an energy-sapping and time-consuming activity. Your chances of making errors are high. Take time to fix the mistakes made on your website as soon as possible. Check your site’s speed and improve the user’s experience. Enhanced speed will rank your website higher on search engines. Use GTMetrix to check your site’s current performance. You will get insights and recommendations on areas to work on. Create scheduled checks to maintain consistency in your site’s performance.
Check all the images for any errors. Look at their sizes and ensure there is no duplication. Use image optimizer to compress the images before uploading them. It will increase the site’s speed. Consider the various screen sizes of your users as well. Ensure that the site will work well in all the sizes.
Create XML sitemaps to enable web crawlers to check your website’s structure. A sitemap will list all the links you want to be ranked in search engines. It plays an essential role in sustaining and improving SEO.
Run through the content to ensure it is optimized for search engines. A website crawler such as the Screaming Frog's SEO Spider will analyze your entire website at once. Screaming Frog crawls the whole website and interprets the results to give you useful insights. It also highlights the SEO challenges your site is facing.
2. Come Up With Marketing Strategies
Just as a business needs to increase demand to succeed, so does a website need to increase traffic. You need to sustain the traffic you created from the launch. There are several marketing methods available to aid in increasing traffic. Find out where your audience hangs out and select the ways that will suit them. For example, ask your customers to leave reviews on different sites and in different places like Google Reviews. The people who look at Google Reviews will see what they said and will come to your website to check out your business.
Create a big following on social media and direct them to your website. Come up with value-adding content, get a professional bio, use hashtags, engage with other users and ensure your content is shareable. These tips will increase your social media followers. It may take time to build a following, but it is useful for marketing. You can also get your visitor’s email address and use the platform to sell your products and services.
Use keywords related to your business to optimize on search engines. When potential customers search for solutions that your company provides, they will be directed to your website. Maximize on these keywords to ensure your website ranks higher in search engines. Make your site as visible as possible to increase traffic. You can also set up ads on other online platforms to direct traffic to your site whenever a user clicks on the ad. However, improve your website before using this method so that you can maximize on the traffic you receive.
3. Maintenance and Protection
A maintenance plan is vital in minimizing the risk of breakdown and hacking. Get a plan and stick to it to stay at the top of your game. For instance, get a secure location to backup your content. Backing up will depend on the number of times you update your site. Update your themes and plugins to avoid being vulnerable. Your database is like a library. After some time, it will be disorganized. Run a database sweep to keep it organized.
Use security measures to ensure your data is always safe. A complex password will make it hard for hackers to access your site. Reset your password on a regular basis to increase your site’s safety. You may also consider using a firewall. It will protect your site from hackers and malicious attacks. Use it to protect the login and administration areas of your site. Consider installing plugins to limit the number of login attempts.
A management plan will help you track and take control of your website’s growth. Use the tips above and enjoy the journey to success.
Convince & Convert | 6 Simple Steps to Improve User Experience
Big Leap | The Ultimate Beginner’s Guide to Using Screaming Frog
Smart Passive Income | How to Launch a Brand New Website (With a Bang!)
Podium | Google Reviews Explained