If you keep seeing a name, it starts to sink into your memory. This is basically the same strategy to increase your search engine optimization (SEO). To maximize this effort, you want to spread your company’s name on as many useful websites as possible whether it be a social networking site or maybe a search engine.
Having your company be active on different sites. This will increase the average user’s knowledge of your company. Here are some ways to do this.
Use blogs and free social networking websites to post articles about your company.
--Make comments on other blogs or social pages.
--Aside from posting articles, you should try to leave comments on other sites – especially ones that have similar interests to your company. What can happen? Users will check out your company’s profile on the social networking site and your webpage. Make it meaningful or it may get deleted.
Wikipedia: get your company on it.
--When something comes up on Wikipedia, people assume that it is credible. It is after all the modern enclyopedia. But getting on it can be a challenge. It usually requires a Wikipedia-approved writer. Also, some people do not know that it should come from someone other than at your company and should be newsworthy. Another plus to Wikipedia is that it feeds directly into Facebook and that means more chances that people will connect to your company. Wikipedia entries often show up at the top of search results.
Sell your product on multiple websites.
--Aside from selling your service or product on your own website, why not try Craigslist, eBay, and Amazon.com? By putting your product on these types of sites, you can increase the links back to your site and increase your SEO for organic search.
So, just like commercials, the more information about your company available to internet users, the better it is for business. Of course, the information can’t be a jingle; instead it needs to be helpful information on history and service. By doing this, you will increase awareness of your company and reach a wider pool of potential clients.