According to Yodel's Top 5 local marketing mistakes... one issue is 'Trying to Build a Website On Your Own'. Your website is an important piece of your business' local marketing efforts – today's customers expect that you'll have one. It can't just have a nice design, some photos and list your services.
Your website needs to do one thing well – convince visitors that you are the best business for their needs. Many small business owners create a website that they think is well designed or tell a friend how they want it to look. It may feel like an easy and fun project that requires a little time and effort, but it is as critical as choosing a location or name for the business. Just because it seems easy, doesn’t make it so.
It’s a science.
Enticing a website visitor to call your business is quite literally a science – something easily done incorrectly. Every word and image plays an important role and requires a specific skill set not commonly found by your average web designer or creative individual. Here are few common website design pitfalls to avoid:
We know it's hard to resist using the free web design software that comes with your computer, ready-made site templates or your tech-savvy niece or nephew to build your company's website. Resist the urge!
On the internet, people are easily distracted and are always one click away from visiting your competition. Every choice made with regard to headlines, buttons, photography and colors can drastically alter its effectiveness. Help is available in the way of online marketing service providers that can ensure you’re guiding as many people as possible toward calling or emailing your business. Unfortunately, most site-building tools and family members don't know how to create a site that does this, robbing you of customers that could have been yours.
Contact Us Today, to help you make the most of your website!
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