In the not-so-distant past, Twitter seemed to be the stepchild compared to other social media marketing methods. It was available, but as a small business, you were a little intimidated and not quite sure how to use it to your advantage. You have heard other small businesses take advantage of Twitter as a social media marketing tool and become successful using it. Why not join the crowd and start microblogging? Here are a few tips and strategies on how to do it right.
Who is your audience?
This is marketing 101 – finding your audience or the people who you want to reach. Take some time to research the leaders in your niche on Twitter as well as the key followers too. If your business is already active on social media sites and blogs, this should help you build your online presence. Make sure you follow these key people too.
How important is Twitter in your overall marketing plan?
Twitter is capable of connecting with all kinds of professionals and customers but do you have any idea how it fits within your overall marketing plan. Will you focus on new customer acquisitions or connect with journalists? Figure this out before jumping into microblogging.
By figuring out your goals, you will get a better understanding of scoring.
Whoa, don’t get too excited if you attract a huge following on Twitter one day. It does not mean you are guaranteed a huge impact. Again, you need your key followers who will re-tweet -- spreading your links and spreading your message.
Zoom-in on your tactics and methods.
Make sure you add high quality and interesting contributions online and every day. Also, don’t forget to link your Twitter account to other social media such as Facebook or LinkedIn. Lastly, reach out and get your followers involved by hosting Twitter events such as a webinar, and again, do it frequently.
As a small business, you can take advantage of this social media marketing tool. It’s easy to use and proven to be a successful method for other small businesses.
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