As technology and innovation increasingly shape and control the lives of individuals, markets need to learn how to connect with consumers using those technological and innovative means! Here are a few ways you can better reach customers whenever you need, wherever they are.
Put Mobile First
Much of consumer attention and interaction happens on their mobile cellular devices. Make sure your online presence is compatible with mobile use! Consider hiring a web designer to create pages that are as functional and aesthetically pleasing on a phone screen as they are on a computer screen! This ensures ease of use regardless of what form of technology they access your information on. Mobile “compatibility” includes marketing and design elements—advertisements should fit the platform they’re housed on, and should be interactive enough to keep viewers interested. Make your mobile accessibility a priority, so that your consumers can get to you from anywhere.
Use SMS Marketing
The list of available means of marketing seems endless with technology and online platforms existing today. However, some of these tools are more popular for certain groups of people than for others! Figure out which of those platforms is most commonly used by your target audience and utilize that platform as a primary source of communication. For example, although email may effectively reach older generations who have become comfortable with that form of messaging, younger generations may flock more to social media outlets like Instagram or Twitter. Short message service (SMS) messaging is an effective means of communication for all ages. In fact, you are losing a big opportunity by not using SMS marketing because it has a 98% open rate. Your time and resources are best spent focused on tools like this, that reach the largest amounts of people in the most effective ways possible.
Partner With Bigger Brands
Gain more exposure for your company by partnering with larger businesses! These businesses that consumers interact with or see most frequently offer you an opportunity to reach a much broader audience. Furthermore, this method simultaneously creates a sense of trust— knowing that the bigger company trusts yours enough to partner with it will reflect well on consumers who are considering your relevance and value to them. You will be connecting with potential customers, making your name more recognizable and your business info more accessible.
Reach consumers everywhere by making your business a part of their everyday interactions with technology and other markets. This interaction will encourage more frequent business at a more accessible level!
Read this next: How to Grab Customers with These Top 5 Video Marketing Strategies