Your communication with your customers changes their perception of your business and everything you stand for as a company. Having excellent customer service matters, and this includes how it is done as well as when it is done. Add in social media work, and it’s a lot to manage! Here are a few ways you can boost your customer communication online.
Encourage Feedback and Respond
You want your customers to leave you reviews and feedback. It’s proven to be one of the most beneficial ways to get effective advertising, and word of mouth advertising is always useful. Getting customers to engage can be as simple as offering coupons for a discount if they leave a review, or offering online polls on social media. It benefits you to respond to online comments, especially to resolve negative ones. Remember, everyone gets negative comments sometimes, but fixing them with panache means happy customer loyalty!
Enhance Your Marketing
In interpersonal communication, there are four parts: verbal, non-verbal, visual, and written. Your company needs to be consciously aware of and utilizing each portion of communication skills. For example, telecommunication is a critical part of many companies' marketing strategies. It is a proven use of verbal communication. To add in non-verbal communication, you need to be in person with the customer, and see what body language they are using. This isn’t possible at all times. Visual and written communication have to do with what graphics and verbiage you use as a company. Each aspect of communication needs to match your branding. Having, for instance, casual verbal communication with a formal branding and formal general persona.
Blog the Blog
Having active blog content, ideally daily, means that you have a higher SEO rate because active websites are ranked higher than inactive ones. Likewise, being seen as a professional in your field that has expertise increases the likelihood that potential customers will choose your work when they have a need. Best of all, when you blog often, your customer feels they already “know” you (or at least your online persona) and is more likely to feel comfortable doing business with you!
Learning communication styles might seem tricky, but a lot of it is intuitive. You use interpersonal communication with family and friends already, so adding customers into the mix is just a small step. Remember you are always communicating information from your business, even if choosing not to communicate!
Having good customer communication online starts with having a great website. We can make one for you! Contact us today to book our website design services.