Google and Personalization
Every day I get the question, "How can I get found on search engines" or "What can I do to improve my seo results?" When you type in this question on Google search, you get over 9 MILLION results (most of which offer "guaranteed top of page one" for a mere $1,000/month!) I wish I had that secret formula, but the answer is not that simple.
Now, Google has introduced 'Search plus your World', and now search results get even better by including photos, posts, and more from you and your friends. When signed in with Google+, you’ll find personal results and profiles of people you know or follow. You can even expand your world by discovering people related to your search.
Here is a great explanation of the difference in search results (whether you are logged into Google+ or not) by Lee Odden, CEO of @TopRank:
Logged out – Google search results when you or other users are not logged in are as close to “generic” as you’ll get, but they are still customized according to your geographic location and your click activity during the session. The days of generic search results that can be predictably viewed by more than one person in different locations is gone. If you do search while logged out, you’ll get a more generic experience than logged in – so it’s worth noting the difference.
Logged in – Users of Google services who are logged in while searching will almost certainly be presented with unique search results. Personalization can be influenced by a variety of factors, including the recent social signals integration of Google+ into Google search results – aka Google Search Plus Your World and especially from the universal Google product data sharing that will start March 1st 2012. Other influences include past search history, geographic location and your interaction with search results are factors for Google to adjust search results just for you. Keep in mind, logged in or out, there are over 20o signals used to sort search results.
Take a look at the video below, to learn more about the new way that search results work:
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