1. Is Your Site Generating Enough Leads and Sales?
The #1 reason you need to update your site is if you are not generating traffic and leads. Your site is the first impression that most prospects get of your company, and its main purpose is to convert visitors into leads and leads into sales. If this is not happening, it is time for a redesign.
2. Are You Happy With Your Website Results?
If you are not happy with the performance, appearance, and user experience of your site, it may be time to rework. Optimizing and updating your content and pages can result in a much more productive site.
3. Is Your Site User-Friendly?
User experience is key to getting favorable placement from search engines like Google. If your website is difficult to navigate, requiring your visitors to search through endless pages to get what they want, you need to make a change.
4. Is Your Site Mobile-Optimized?
People are constantly on their phones and tablets, so if your site doesn’t look great and function properly on all devices, you’re ignoring potential clients. Over 60% of all searches are now conducted on a mobile device, and that number continues to climb.
5. Is Your Website Current?
Visitors shouldn’t feel like they stepped back in time when they view your website. It should reflect your brand in a way that’s creative, current, and engaging. If your messaging seems stale or blends in with your competitors, it’s time to make updates and showcase your company for how remarkable it truly is.
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