Checklist: 8 Questions To Define If Your Website Requires a Redesign

A good majority of small business websites are not up-to-date. Non-updated websites are very common. The main reason for this is that a website requires to be redesigned and updated often. As web developing is advancing day by day, it is required to regularly maintain and upgrade a website. The best way to update your website is by having a blog, where you can post updated information about events and happenings.

​Following are some questions that you should ask to check if your website is outdated or needs updates:

1. Does it still use Adobe Flash player? If your website uses Adobe flash player it means most of the apple users can not access your website as it does not support the Flash player. Not only is Flash a problem with Apple, but it is also not read by search engines too.
2. Does your website rank high on search engine? If your ranking is low then it does not matter how good your website is because no one is visiting. Search engine optimization (SEO) techniques have evolved significantly. If your ranking is low you should probably upgrade your site and update the content.
3. Are you not getting enough conversions? If your bounce rate and exit rate is high and you are not getting enough connections even though a large audience is visiting your website than it does not matter how much audience you have, they are not staying long enough on your website. It can be because of not easy-to-find connect button. You should update your website in that case to reduce the bounce and exit rate.
4. Does it look updated? If your website is outdated, your audience will think that your business is outdated too or they will think it’s not credible enough. If you want your business to look credible make sure that your website is clean, easy to navigate, and use clean forms.
5. Is the content on your website grammatically correct? Many companies have websites which contain spelling and grammar mistakes. This is the easiest task. Correct the spelling and grammar errors which can be done in a redesign process.
6. Does your website load at a low speed? Almost 50 percent of the users want their website to load within 2 seconds. If your website requires more time to load your user will get frustrated and it will also affect search engine ranking. First task is to get a prospect to your site. The second task of a site is to load quickly, and reach the interest of that viewer. 
7. Is your site user friendly for mobile users? Most of the users are reaching your website through their mobile phones. If your website is not mobile friendly you are losing a lot of your business because of it. If your website is not search engine optimized for mobile users then there are fine chances your business will not be up to mark.
8. Is it easy to find what people are looking? The main reason for searching the website is to look for an answer. If your website does not have the answer to the clients' questions and you are wasting their time, then they will get frustrated.

If any of these questions apply to your website make sure you update and upgrade your website. If you are looking for ways to redesign and rebuild your website, contact us today for a free consult :)