From sketching to jotting down ideas to just simply color picking to a complete prototype we have covered them all. So enjoy and share with your family and friends.
The Artist Within
So you think you are not an artist? Not surprising, according to one of the top designers at Hallmark Cards. Gordon McKenzie tells a story about visiting schools and getting the same answer, over and over, when he asked students to raise their hands if they were artists. In kindergarten and first grade classes, EVERY hand went up. By second grade, only about three-fourths raised their hands. By third grade, only a few held their hands high and by sixth grade, NO ONE had a hand in the air.
This does not omen well in a world where designers are key to the transmission of messages.
Daniel Pink, author of “A Whole New Mind”, says design is a combination of utility and significance. He says, “A graphic designer must whip up a brochure that is easy to read. That’s utility. But at its most effective, her brochure must also transmit ideas or emotions that words themselves cannot convey. That’s significance. A furniture designer must craft a table that stands up properly and supports its weight (utility). But the table must also possess an aesthetic appeal that transcends functionality (significance)."
Two graduates of the Rhode Island School of Design took this awareness of significance to a whole new level when they founded www.airbnb.com In five years, their startup has grown to a company reporting $500 million in transactions. It allows homeowners to rent their spare rooms and has been called the world’s hottest hotel chain.
They did many thinks “backwards”:
So if you are NOT a designer like Airbnb founders Joe Gebbia and Paul Graham, make sure that the designer you hire is someone who “gets” your vision and your product.
For all that we hear about online marketing - and I agree that it is becoming more and more essential every day - there is still a place for traditional marketing and high class print design.
Print design - what is it?
If you've ever used or have seen brochures, flyers, business cards, billboards, newsprint ads, etc., then you've seen print design in action. Someone had to design those marketing materials. Logos, which you use for your print marketing collateral as well as your online marketing materials, are usually created by a graphic design expert. Most graphic designers built their skills on print design projects and then later applied them to online marketing strategies.
The best marketing today is an effective integrated strategy involving online marketing tactics alongside print design and traditional marketing methods. That includes, but is not limited to, having a website, a set of business cards, brochures, letterhead and envelopes, online display ads and pay-per-click advertising, a newsletter (maybe a print edition as well as an e-mail edition), and more. When you incorporate print design into your overall marketing strategy, you are saying to the world, "I still operate in the real world; I'm as brick and mortar as you are."
When planning your next marketing strategy, don't leave out print design.
Don't "Build Your Own Website"
Think Again Before Deciding to Build Your Own Website...
Many existing businesses have started offering free web-building tools. Sounds great, right? Such tools enable you to build your website and go online within a short time. Although you might think this is a brilliant service, it isn’t.
You will find that the tools offered by such sites are simple enough to understand and use. However, most of them are not as useful as they promise to be. Some of the tools exclude most of the important aspects related to good website design, such as an artistic approach, sense of aesthetics, and use of SEO keywords and metatags.
Most websites that offer such services are full of ambiguity and lack any focal point or strong message. As you must have observed, colors and fonts are crucial to the fate of a website. A proper combination of colors and artistically selected typestyles and design convey subconscious messages to visitors and prompt them to remain on the site till they have seen it all and more significantly, to return. Some color schemes when used in combination with certain fonts convey the messages of reliability and trust.
Most tools that such sites offer are very generic and part of basic templates, which say nothing about your business. Some sites even put default advertising on your website, which is similar to wearing a tattoo you know nothing about. Another important aspect is the layout. The manner in which all elements within a webpage are put together and function evokes a subconscious response from the visitor. We have all landed upon websites that don’t ‘seem right’, and have therefore abandoned the idea of doing business with them.
Web marketing and conveyance of messages are considered carefully by professional web designers. To-the-point yet unambiguous content and well-coordinated elements on a page attract visitor’s attention. Search Engine Optimization is a crucial factor in turning your web business into a success. This professional touch, that differentiates your website from other sites in terms of search rankings, is a field of expertise for professional website designers.
Let the professionals construct your website. Such designers are generally quite affordable and the product they generate is worth every cent spent on it in terms of value addition to business.
The first impression is always the last impression, and you need to make sure that your client returns to your site after the first visit. A really good impression may even prompt social sharing, and your visitors will tell a friend or two about you. If you are looking for a few personal pages, choose a free blog rather than a website. Unlike blogs, websites require rigorous HTML formatting, which is entirely the professional web designer’s field of expertise. So, think again before you decide and choose a professional designer to build your site, just as you would prefer hiring a contractor rather than taking on the task of building your own home.
The biggest benefit of internet marketing is that it allows you to market your products or services to the widest range of targeted demographics regardless of their nationality, age, interests or gender... But 'global' marketing may not be the best strategy for your business. Here are a few reasons that may convince you that local online marketing is the best strategy for a small business.
Reasons to adopt local internet marketing strategy:
Today every entrepreneur has to face heavy competition in order to survive and grow his/her business. While the marketing departments of big organizations have large amounts of funds at their disposal, small businesses need to make the most of their limited marketing budgets. For such businesses, it is essential to choose marketing tools that cost less, but are highly effective. Business brochure is one such tool. The benefits of an effectively designed business brochure include:
Business brochures are a seasoned and effective business promotion tool. Effectively designed brochures are powerful tools for conveying your message to prospective customers and persuading them to conduct business with you. The design of your brochure determines its effectiveness. It is advisable to take the help of an experienced local designer to create an effective business brochure. Contact Crawford Designs LLC, so we can help you develop a great brochure for your business today.