Ask yourself these questions: 

• Are you satisfied with your current website? 
  
• Is your website user-friendly and easy to navigate? 
  
• Do you have control over updating and editing your site?
• Are your visitors turning into customers?
  
• Does your website comply to current web standards? 

If you answered No to ANY of these questions, Let us give you a FREE Quote on getting your website updated.

Facebook has turned out to be a phenomenon of sorts. With an incredible size of 300+ million active users, Facebook is one of the epicentres of social networking. You probably know that and already have a Facebook profile to keep in touch with friends and family. What about your business, then? Have you tried your hand at Facebook yet to boost up your business? If you own a small business or are planning to start one soon, a Facebook Page is the perfect springboard to make your business known to the abounding millions. How to go about it? Keep reading!

A Facebook Page is fundamentally different from your Facebook Profile. Your business needs a fan page that tells the audience about the company, its latest ventures, web and contact info, blog posts, Twitter updates, press releases, and much more. The major advantage of such a page is that you already have a huge audience base ready; you just have to post something that attracts them. Additionally, it’s possible for even a novice to maintain their Facebook page, whereas a personal webpage requires a bit of expertise. Crawford Designs can establish your facebook business page, and show you how to easily update it.

Remember that Google Search gives a lot of respect to Facebook profiles and business pages; so the more details that are entered for your business, the better. We won’t forget to include company logos, RSS blog feeds and relevant multimedia.

Promote your page. Create a list of profiles or business connections that might benefit from your company and send them invites to join you. Remember that they are looking for benefits from the association; so tell them what exactly is in there for them. We also spread the word about your Facebook Page (with the link) on Twitter, your blogs, through email notifications, business cards, and so on.

Make it interesting. None likes business all the time; post crazy stuff and lure the Facebook audience into reaching out to you. Post polls such as “How can we improve?” or “What’s your favorite?” Let them know that you want to keep it fresh and exciting.

Keep evolving. Your Facebook fans need their dose of the new and the amazing from you every now and then to retain their interest in you. Dedicate a few hours of your busy schedule in updating your page. Trust us; it’ll pay you rich dividends. Contact us today and we'll show you how to get your business page started!

Think Again Before Deciding to Build Your Own Website...

Many existing businesses have started offering free web-building tools. Sounds great, right? Such tools enable you to build your website and go online within a short time. Although you might think this is a brilliant service, it isn’t.

You will find that the tools offered by such sites are simple enough to understand and use. However, most of them are not as useful as they promise to be. Some of the tools exclude most of the important aspects related to good website design, such as an artistic approach, sense of aesthetics, and use of SEO keywords and metatags.

Most websites that offer such services are full of ambiguity and lack any focal point or strong message. As you must have observed, colors and fonts are crucial to the fate of a website. A proper combination of colors and artistically selected typestyles and design convey subconscious messages to visitors and prompt them to remain on the site till they have seen it all and more significantly, to return. Some color schemes when used in combination with certain fonts convey the messages of reliability and trust.

Most tools that such sites offer are very generic and part of basic templates, which say nothing about your business. Some sites even put default advertising on your website, which is similar to wearing a tattoo you know nothing about. Another important aspect is the layout. The manner in which all elements within a webpage are put together and function evokes a subconscious response from the visitor. We have all landed upon websites that don’t ‘seem right’, and have therefore abandoned the idea of doing business with them.

Web marketing and conveyance of messages are considered carefully by professional web designers. To-the-point yet unambiguous content and well-coordinated elements on a page attract visitor’s attention. Search Engine Optimization is a crucial factor in turning your web business into a success. This professional touch, that differentiates your website from other sites in terms of search rankings, is a field of expertise for professional website designers.

Let the professionals construct your website. Such designers are generally quite affordable and the product they generate is worth every cent spent on it in terms of value addition to business.

The first impression is always the last impression, and you need to make sure that your client returns to your site after the first visit. A really good impression may even prompt social sharing, and your visitors will tell a friend or two about you. If you are looking for a few personal pages, choose a free blog rather than a website. Unlike blogs, websites require rigorous HTML formatting, which is entirely the professional web designer’s field of expertise. So, think again before you decide and choose a professional designer to build your site, just as you would prefer hiring a contractor rather than taking on the task of building your own home.