Google always wants to create an awesome experience for their end user. They want to create websites that people can trust and Google goes to a lot of work to weed out the bad from the good websites. In July of 2018, Google is rolling out a new version of Chrome that is going to access websites based on whether they are secure, or not secure. As a small business owner, you are going to need to make sure that you have a secure website.
How do I know if your website is secure or not?
Google is going to be giving 2 identifiers in the browser. If you have a secure site... it will state in green 'SECURE'. That let's all visitors to your site know that they can feel confident and trust in sharing their email address, name, pay for products, and engaging with your website. If your domain name is not secure, there will be a gray button that states 'NOT SECURE'. Some users will leave your website because they are afraid to leave there private information on a non-secure site.
What do I need to do to secure my domain name?
You will need to get a secure sockets layer certificate (SSL certificate). Simply contact your web hosting company or your website designer to let them know that you are ready to go from HTTP to HTTPS and have a secure website. This will give visitors peace of mind and have them trust in engaging with you and your website. You want to have a professional, secure website, and keep Google happy so that they don't penalize your site and they continue to give you great search engine optimization so that your site continues to rank. Grow your business and attract more clients.
If you are looking for more tips like these and want help with digital marketing for your small business, please contact us today! Click here to sign up for our digital marketing tips and receive the information you need to get more customers and sales.
web. video. print.