1. Create an outstanding GOOGLE MY BUSINESS profile.
Google has over 86% of the search market share. It is very important to share your information on google, and respond to the reviews and data on the Google Platform.
2. Collect potential clients’ e-mail addresses.
Your email list should be your best online marketing tool. By offering free information or whitepapers, you can exchange the data for an email address in order to share future information and offers.
3. Use video testimonials.
Happy customers can speak volumes for your products and services.
4. Make your website mobile friendly.
Having a responsive website that functions on all platforms is important for your site. Google has made this a top priority in the past couple of years.
5. Work on your reputation, get customer reviews.
Many people research a business and their reputation online before making a purchase. Getting and responding to client reviews is a top ranking factor
6. Create a local guide to get some local links.
Adding city information and links to your website is a good benefit for local SEO.
7. Research your competitors’ keywords.
Checking in on the competition's website and keywords is crucial in staying ahead of the game. If you want to be seen as the expert in your field, then continue posting information and staying top of mind for your industry's top key terms.