Some business owners foolishly think that they don’t need a social media account for their company. Or perhaps, they think that posting isn’t really important and use social media only as an advertising platform. Unfortunately, these amateurish mistakes can end up negatively affecting your bottom line. Instead, we recommend getting a professional to help you maximize your presence on social networks. Today, we will be talking about 6 benefits of working with a social media manager.
1. Have regular and consistent posts
If you have a person who is dedicated to managing your social media accounts, you can rely on them to regularly post relevant content and engage your audience. More importantly, your posts will come across as consistent in tone.
It’s pretty easy to tell which brands employ several different people to handle their social media accounts. Their posts will often sound jarring and disjointed. The posting obviously isn’t being done by one person, or at least not anyone who cares about how the posts sound. To attract the right audience, you’ll need to speak to them in a manner they find appealing. You can alienate your audience if every post brings a different vocabulary and energy.
When it comes to regular posts on social media, most companies treat them like an afterthought. Some employee will eventually post something when they get around to it. Or worse, companies will only use their accounts to post advertisements for their products. Inactive or overly promotional accounts have difficulty gaining followers, and their audience quickly loses interest. One of the biggest benefits of working with a social media manager is that they can keep your social media account active by posting several times a week.
2. Engage your audience
Many companies have heard that audience engagement is important for their website to be successful, but they aren’t really sure what that entails. User engagement can take many forms, but when it comes to social media, it mostly happens through shares, likes, comments, and follows. Shares are probably the most important out of that list since social shares will boost your visibility and directly bring your content to more people. A social media manager can monitor your shares as well as engage users in conversation and respond to their questions. All of these will make your social media profile more interesting to algorithms, and it can get your content promoted and featured.
3. Track how your posts are performing
Tracking how well your posts are performing is a great way to stay relevant and give your followers the content they are interested in. If you are posting something that doesn’t get much attention and fails to grab the interest of the wider audience – it might be time to change up your strategy. However, to know what’s working and what isn’t, you need to have someone monitoring your posts.
That’s where a social media manager can step in to help you. They can give you their opinion on what you need to change, and which types of posts just aren’t clicking with your target demographic. Keep in mind that the metrics aren’t the same for every social media platform. Luckily, it should be pretty easy to see which posts are doing better than others.
4. Build trust in your brand
As long as your social media accounts are active and have useful and informative content, they will attract a large following. People will visit your channels if you don’t just use them for self-promotion. You should use social media as a tool to give users actual value through your content, and those users will then turn to you when they need information and assistance.
Answering user questions related to your business and helping customers find the right products for their needs can be a great way to build trust. Those users will be more likely to visit your website, so make sure you have a welcoming landing page. Most businesses do a majority of their sales through their website, and they use social media accounts to guide customers there.
5. Help you handle negative user feedback
We already mentioned that a social media manager can engage users and monitor posts. Another significant benefit of working with a social media manager is that they can respond to negative criticism. If you are in any business long enough, you will run into your fair share of threats to your brand. That’s just something you can’t avoid, but what’s important is that you know how to deal with them.
Inexperienced marketers may want to hide from criticism or just ignore the negative comments. However, a social media manager can help you turn that situation around. By responding to those comments constructively, you can show your audience that you are willing to listen to what they are saying. Do your best to resolve any customer complaints, and you can turn that situation into a total PR win.
6. Keep an eye out for what’s trending
Reacting to a trend is only valuable if you strike while the iron is hot. Who better to tell you which trend you need to pounce on than someone who constantly has their ear to the ground? One of the benefits of working with a social media manager is that they are in the loop with what’s trending on social media. They can help you be the first to capitalize on a rising new trend, even before your competition catches on. Since social media managers know what audiences are interested in, you can work with them to create a winning marketing strategy.
The bottom line
Now that we’ve gone over the 6 biggest benefits of working with a social media manager, it’s plain to see how valuable it is to have a professional taking care of your accounts. Most marketing experts suggest that you have a presence on multiple social media platforms. That can definitely be a handful, and it might be a good idea to leave your social profiles to a specialized manager. This can give you enough time to run your business, all the while knowing that your marketing is reaching its target audience.