The phrase 'search presents a unique opportunity for businesses' has become a cliché. You will hear everybody talking about it, but no one will ever tell you how you can leverage on those opportunities to see actual gains that can drive the growth of your business.
Leveraging a search engine can be harder for small companies which other than their lack of finances, they may also harbor misconceptions. However, this should not be the case. Startups can wrestle with fortune 500 companies for a piece of the cake.
All they need to do is take steps to employ some top SEO strategies, and they will stand a chance. So what are these strategies?
1. Reviews of your content
Content is the driver of SEO. You have probably heard this before, but I believe stressing it is key. Search engine algorithms mainly prioritize relevance and content hence content forms the backbone of your performance on SEO. Great pieces of content often perform better on search engines. So how do you have great content? You have to employ multimedia. This is usually in the form of images, texts, and video. Purely text websites are often dull for visitors.
These visitors often leave the site within a brief period hence go the website with a high bounce rate which results in it being ranked lowly by search engine algorithms. However, you can try and have your content in the multimedia form to counter this. This will break the monotony and keep your sites interesting enough such that visitors often stay in them for more extended periods.
Subsequently, search engines will rank them highly. Your content should also have a call to action. It can be in the form of convincing customers to pay or even to leave a review. You should encourage reviews to boost your SEO. Many people often want to find out how past clients rated your business before spending on it. Excellent business reviews often translate to reliability and authority.
When people find these excellent reviews, then they are likely to spend on you. Similarly, search engines usually rate sites with excellent reviews highly as this is seen as a show of authority and your social proof.
You should continuously seek to improve yourself based on the reviews. Your content should also reflect what I like to call the four pillars of high material. It should be convincing, informative, educational and entertaining. Once you ensure that your content meets these, then you can say you have started your journey to SEO success.
2. Know your audience
Several SEO campaigns often struggle due to the absence of this. Unless you have a clear understanding of who you are targeting, you will employ general strategies which may not be as effective as customized strategies. Not knowing who your audience is will likely make your efforts futile or not as useful. Thankfully, today there are so many tools out there that can help you identify who your target audience is.
You should seek to find one that works for you. For example, try the Google Search Console to help you know what your customers are looking for and Bing's Keyword Research tool to help you understand the words in their search queries.
3. Do great web design
It is essential that you focus on this. The way you design your websites can have a significant say on whether you will be successful or you will struggle in search engines. Effectively developing your site can lead you to success. Here are simple strategies you can adopt in your web design to help you be successful on search.
4. Use analytics and tools
Analytics plays a key role in measuring the effectiveness of any campaign. For this reason, the metrics and information they provide offer a key indicator of what is working and what needs changing. Similarly, tools can be a great asset to you and your website. They can help you respond to customers within a short period, manage your sites and even schedule posts among other.
Google has a wide variety of analytics and tools that you can utilize to help your business as well. One of the most useful applications is Google My Business. This allows you to put your business on the map and attract more local search results. If you don't have a physical location, but you still want to use Google My Business, setting up a virtual office can help you attract the local search results you are missing out on.
5. Promote your content
It is significant that once you are up and running on a search engine, you promote your content. This can be done in the form of advertising your sites in other platforms like social media platforms. This will help push your site's traffic. Link your websites to your social media platforms, and you will be surprised by the truck originating from your social media.
Search engines can be a great avenue to generate leads. While these strategies can work for some, for others it might take time and require a little twitching. All you have to do is be patient and try new things until you find what works for you.