More and more business owners are using a minimalist design for their website. Characterized by a simple, clean layout without the presence of unnecessary images or elements, it's become a popular design trend in recent years. If you're reluctant to change your site's design, however, consider the following benefits offered by a minimalist design.
#1) Increased Sales or Conversions
With a minimalist design, you'll generate more sales or conversions on your website. Since they lack unnecessary images and elements found in other, more complicated web designs, visitors tend to focus on the site's key function, such as an online store or call-to-action (CTA) button. Furthermore, minimalist websites often have the right amount of white space to prevent distractions and keep visitors focused on actionable links.
#2) Faster Load Times
A minimalist design can also reduce the time it takes visitors to load your site. According to a study cited by BBC, nearly half of online shoppers will abandon a website if it takes longer than three seconds to load. That costs your business a lot of sales. While many factors affect your site's speed, one of the most influential is its design. Complex designs that are cluttered with unnecessary elements typically take longer to load than minimalist designs.
#3) Higher Search Rankings
Search engines reward websites that provide a positive user experience with higher rankings. After all, search engines want users to continue using their service. If users encounter slow or irrelevant websites in the search results, they'll stop using the search engine. One of the best strategies to create a positive user experience is to decrease loading times with a minimalist website design. BloggingWP explains that “a delay in load time of a web page can increase your heart rate by 38%. That’s the equivalent of someone watching a horror movie.” So, for the sake of your visitor’s heart and improving your rankings, go minimalist.
#4) Easier to Maintain
Finally, you'll have an easier time maintaining your website if it uses a minimalist design. Making otherwise small changes to a complex website may break some of its design elements or functionality. Because they contain fewer elements, minimalist websites don't suffer from this problem. You can easily update and modify your website without worrying about breaking its design or functionality.
These are just a few reasons to choose a minimalist design for your business's website. After adopting it, you'll probably discover other benefits as well. If you're planning to use a minimalist design, trust an experienced graphic designer to help you make sure it reflects your business' brand and values.