The top 9 local search engine marketing tip series intends to help business owners to better reach a local demographic using websites and tools on the internet. If you do not have a well coded website, get one. Then use these local search engine optimization tips:
Tip #1: Create Quality Content With Plenty of Keywords
Search engines and customers use keywords and phrases to find your website. Make sure you use plenty of the words you would like to be found for in the text of your website. Website designers and owners should create plenty of pages that display all of the content necessary to tell a search engine to show you as an expert for your keywords.
Take the time to look at your competitors' websites to try to have at least as many pages as they do, if not more. One last important tip for local search is to take every opportunity to put your location in your text. This helps Google Local rankings, and effects the value of your Alexa ranking.
Tip#2: Update Content Often With Local Information
Take every opportunity to add new pages to your site which discuss local topics and events. Search engines will see that you are discussing local events with local keywords and move up your ranking as a local expert. Participate in local events and get your company name on charity and community websites with links back to your website. These types of links are invaluable and can only be acquired through hard work and giving back to your community.
Tip#3: Use Available Resources
One of the best tools we have found to help promote websites locally is the Google Business Tools Suite. This amazing resource center allows website designers and managers to analyze, manage, advertise, and invest in a website's online presence. Google has put most of their main business tools together in one location for easy use and understanding.
Check the relevant business tools out, read about them, and sign up for the ones that apply to you: Google Website Optimizer, Google AdWords, Google Apps, Google Webmaster Tools, Google Base, and Google Local Business Center.
Tip#4: Pay Per Click - Monitor Closely and Spend Wisely
If you can set up and optimize your pay per click campaign, it can be very successful and sometimes the results are amazing. That being said, we have witnessed many different cases where Pay-Per-Click advertising has burned through an entire budget in a couple of days. This can happen if you don't take the time to read through the entire process before making your selection. Use local words in your PPC campaign to save money by competing locally instead of globally. Remember, spending money to make money is necessary, but spend wisely.
Tip#5: Local Search Engines: Google Maps, Yahoo! Local, Bing Local
This is an obvious and easy way to increase your local exposure. We have all used search tools that have given results with a map and indicator dots on related business locations. If you would like to come up for these types of local searches, carefully submit for these specialized location based results. The search engines will often request some sort of verification through a call back or traditional mail and pin verification.
Take the time to list yourself on Yelp and register your business. Make sure that you spend the time on these postings that you would for any piece of marketing material for your business. Yelp! and websites like it, are sometimes the only chance to give an impression you will have with a customer. Be careful. These types of listings are double edged swords... If you don't maintain a high standard of service and quality, this will also be the location that customers will go to vent about their frustrations. These listings will also count as a quality inbound link for search and is useful to increase your search rankings.
Tip#7: Chamber of Commerce
You should become members with at least one local chamber of commerce. This is a great way to establish credibility and become a member of your local business community. Once you have this membership, make sure that your listing on the chamber website is a direct link to your website. Chambers of Commerce are considered to be local experts, and their link to you is a valuable one.
CitySearch is very similar to Yelp in that it is a popular local search engine. Make sure that you spend some quality time explaining yourself and your business. You should also make sure to check back and monitor your reviews often.
Tip#9: Press Release Services, Facebook, and Twitter
Social Media and local publicity can be very important for local results. Make sure to use locations and city information in your profile descriptions. Search engines will look at social media websites, and if you do a good job of mentioning local search words with your search engine keywords, you will begin to see additional results from search engines. Press releases can be the most important local marketing item a business can employ.
Implemented wisely, a well optimized press release or social media blast can bring you first-page visibility for your keywords very quickly. Sometimes you can take over more than one spot on the first page of Google.
Do you know how your business listings appear in local directories?
Directory Marketing, Link Building, Social Networks, and Search Engine Optimization are all crucial parts of maintaining your online presence. The potential to attract new customers via local search is enormous. Let us help your local business build and improve its search engine presence through optimization & directory marketing. Click here to learn how...
Having a user friendly but knowledgeable site design has become primary for current on-line entities. in this article, we will share a list of accurate web design traits, some that are already gaining popularity among website owners and others anticipated to gain popularity in the near future.
1) Responsive Design: Adaptive Websites
Responsive design is a huge aspect in website designing; it has developed as a necessity. Responsive net design potential mobile and tablet-friendly sites that fit neatly inside the small display of those transportable gadgets. Lots of people nowadays surf the internet by the use of their smartphones or tablets; hence, you need to be sure that your website responds to their machines because your competitors are already doing so.
2) Ghost Buttons
You have to have come throughout a Ghost button web site with out realizing the technique. ‘Ghost Buttons’, as the name suggests, are transparent or empty button incorporate of skinny rectangular outline with textual content interior. Clicking on the button will seamlessly navigate the consumer faraway from the page to main web page without compromising the classy attraction of your site.
3) Storytelling: Power Person Engagement
Every now and then, the most difficult product details and company info can also no longer create the equal have an impact on that story telling can. Storytelling permits you to exhibit different qualities of your business to your friends and connect with them on a personal degree. It’s greater to hold your viewers hooked to your site in preference to just focus on your company’s statistics and stats.
4) Typography: Do It The Inventive Way
Typography is tons more than simply making your web site eye catchy. You have a purpose of constructing a site page and the main goal is to let your consumers find out about your product and capabilities. Your website includes content, most of which is text. First rate typography enhances the readability of your website and site viewers to scan, determine, and read the advice published.
5) Large background: Make It Tremendous
Although it is asserted that an image is price thousand phrases; in the contemporary world, photography has long past to the next degree, especially when used as a large historical past picture on a webpage. in place of using elementary colours or pix, many websites now decide on greater heritage photos. These photographs are real pictures to which your clients can relate to. Using true pictures can support brands in delivering their message and feelings.
6) Parallax Scrolling: Display All Of It On One Web Page
Parallax scrolling site design allows you to show a lot of info on the site's main page. In other phrases, the friends of your site are not required to consult with the inner pages of your site in an effort to get an outline of what you must offer. Parallax designs are all of a sudden gaining prominence amongst corporate sites and ecommerce web sites, among others.
7) Flat Designs: Welcome The brand New From Microsoft
Microsoft’s new interface design for windows eight is an instance of Flat internet design. Infographics are another instance of flat designs, they place artistic blend of colours, shapes, designs and guidance used to speak a message in a brief and crisp method.
8) Rich Content
Technology has come a long way from usual site design to state-of-the-art internet designs. Corporations are extra concentrated on the visual attraction and readability of content existing on their web sites. Lots of the sites have visuals incorporated to do the talking and less is left for audiences to examine on their own. A lot of sites additionally include multimedia to keep their viewers engaged.
9) Decreased Pop-ups
As majority of audience now decide on searching web via their mobile devices, it makes sense to drop pop ups. Pop-ups on mobile devices seem to be clumpy, and may irritate your viewers… therefore, many of the web sites are now avoiding pop-ups.
The use of animated elements is gaining recognition at the moment. Animation can also hold your viewers hooked to your site.
Contact us today for a free consultation, and let us help promote your company online!
The Conewago Valley School District's new website has a more user-friendly format thanks to designer Jill Crawford, said Superintendent Rebecca Harbaugh.
At Monday night's district meeting the school board presented the website designer with a framed certificate of appreciation for her work on the site which was implemented on Aug. 13. "We wanted to make the website more user friendly for our parents, students and community," Harbaugh said of Crawford. "It is a wealth of information and we wanted to be sure the information was easily found and readily available."
..."We really want to thank Mrs. Crawford for her expertise and the many hours she spent redesigning the site," Harbaugh said. "It's a quality product that we can be proud of." The new website is a content management system said Crawford, which allows district officials to add and change the site as needed. Access to Conewago Valley School District's new homepage is the same as previously at: www.conewago.k12.pa.us
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By Melody Asper For The Evening Sun
We can help! Contact us today for a FREE consultation. We will explain more about websites, blogs, and email newsletters, and what they can do for your business.
The easiest way to increase your Google rankings is to increase the size of your website. That's the reason why Wikipedia ranks #1 on Google for so many keywords.
The simplest way to increase the size of your website is to add a blog and post to it as frequently as possible. The more frequently you can post, the faster you will see an increase in rankings and traffic.
Focus on producing the highest quality articles you can for your blog. Educate, inform and entertain... don't sell! Adding value (instead of selling) will result in more links to your website and higher SEO rankings.
From sketching to jotting down ideas to just simply color picking to a complete prototype we have covered them all. So enjoy and share with your family and friends.
The words “Buy Local” are showing up in all kinds of marketing pitches. For food and farm commodities, the words guarantee fresher foods that have not traveled miles to get to the dinner table. For service work or contractors, the words guarantee that the provider lives in the same town or county. For the consumer, the words guarantee that the company is not only local, but available and accountable.
Many consumers have grown weary of dealing with impersonal, big box warehouse types of businesses. They still don’t want to pay a whole lot more for a product or service BUT they will if they think it will benefit them in the long run.
For instance, let’s say Jane Smith is looking for new carpet. She has an idea of what she wants and goes to Store A. The person in Store A can tell her about the products in stock, show her a catalog for special orders, and answer questions about delivery times.
Then she goes to Store B. The person in Store B can sell her the same products but also asks her questions. What room is she looking to carpet? Does she plan to live there for two years or 20 years? Does she have pets? Based on the answers to those questions, the person in Store B might recommend a carpet that is better suited to her personal situation. Jane Smith evaluates the information and decides to make her purchase at Store B because the person there was genuinely interested in helping her figure out what was best for her.
Running a business and marketing a business is always about more than the bottom line. It is about your knowledge, your reputation, and individualized customer service. As Bill Maynard and Tom Champoux, of The Effectiveness Institute say, “It does not need to be a choice between head decisions and heart decisions. An organization that balances head decisions and heart decisions has a far greater potential for achieving and sustaining success than an organization that doesn’t have heart.”
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We've built a business on that philosophy... and look forward to meeting many more individuals and businesses who are looking for an online presence with a company they can trust.
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