Ten Timeless Tips for Smart Marketing and Selling Online

10/15/2013

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Sell, sell, sell. The rule is quite simple. Marketing strategies are all about selling a service or product. No matter how brilliant a marketing campaign is, it is still a failure if it does not sell anything. The creative brilliance of the campaign should not overpower the message of sales. If you remember the advertisement, but not the service or product, then the strategy did not work.
Stick to proven marketing principles. There are proven marketing principles and they encompass all the mediums that we have today, even social media. Before online platforms were created we had to market using traditional means. With time, the advertising mediums change, but we need to follow the same principles.
It’s all in the planning. Without an appropriate plan, money will be wasted and the marketing strategy might not work at all. Tactics must be outlined in detail even if the business is very small scale. A scattered approach is not going to work for the business at all.
Is the product strong enough to sell? Essentially, the product has to be strong enough to be the focus of a marketing campaign. It does not matter if the marketing team is the best in the world if the service or product is not excellent.
Get hold of the data. Companies who have access to industrial databases are at an advantage. They have the edge over the competition, especially those who use the data to gain relevant insights.
Know how to listen. Many believe that listening is the number one marketing skill. It is not surprising that the most effective listeners execute the most effective marketing campaigns. Listening is a skill that comes with empathy and is fueled by curiosity.
Show people how they’ll benefit from the product. Since people are concerned mostly in what interests them, it will be smart to focus on letting them know how a service or product will be beneficial to them.
Relevance is the key. A smart marketing strategy is one that grabs hold of people’s attention at a split second. People must find the message relevant to their lives. If they do not then the message will be lost.
Target human emotion. Making a product sell is all about engaging people to feel for the product being offered to them. This is the foundation for establishing loyal customers. This also fully defines the brand. Your brand has to elicit an emotional reaction.
Identities evolve. Although brand logos and online identities can become the image of the brand for a certain period of time, things eventually change. This is the nature of branding. Trends are always changing and makeovers define modern-day advertising. It helps to keep a fresh approach.

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8 Ideas to Help Grow Your Website Traffic

9/30/2013

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Web Design Tips, How to Grow your website traffic, hanover website design, gettysburg website design, new oxford website design

Photo by: www.anna-OM-line.c- om

Spread the Word - Tell your customers, family and friends about your website. Ask them to share the information.
Optimize, optimize, optimize - make sure people can find you on Google, Yahoo, and Bing. (Click here to view tips on optimizing your website for search engines)
Update Consistently - keep your website content fresh and up-to-date. Give visitors a reason to come back!
Use Your Social Networks - post your site to Facebook, Twitter and LinkedIn whenever you update your content.
Start a Blog - a blog is an easy way to regularly add updated content to your site and attract new clients and build repeat visits.
Add Social Share/Like Buttons - so your visitors can easily share your website with their friends.
Promote Your Site - add a link to your email signature, include a link to your site when you post to forums and/or comment on articles, and add QR codes to your printed materials.
Start an Email Newsletter - use it as a tool to bring visitors back to your website.

We can help! Contact us today for a FREE consultation. We will explain more about websites, blogs, and email newsletters, and what they can do for your business.

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3 Simple Tips for Your Website:

9/29/2013

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custom website designs gettysburg, hanover, new oxford, pa

The easiest way to increase your Google rankings is to increase the size of your website. That's the reason why Wikipedia ranks #1 on Google for so many keywords.

The simplest way to increase the size of your website is to add a blog and post to it as frequently as possible. The more frequently you can post, the faster you will see an increase in rankings and traffic.

Focus on producing the highest quality articles you can for your blog. Educate, inform and entertain... don't sell! Adding value (instead of selling) will result in more links to your website and higher SEO rankings.

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50 Best iPhone and iPad Apps for Designers

1/29/2013

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From sketching to jotting down ideas to just simply color picking to a complete prototype we have covered them all. So enjoy and share with your family and friends.

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Best Testimonial. Thanks for the kind words.

11/7/2011

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We always appreciate the kind words, and the referrals!

Our philosophy:

Do the job right and 'as promised'.
Honesty ALWAYS.
Give it your all.

We've built a business on that philosophy... and look forward to meeting many more individuals and businesses who are looking for an online presence with a company they can trust.

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Ten Timeless Tips for Smart Marketing and Selling Online

8 Ideas to Help Grow Your Website Traffic

3 Simple Tips for Your Website:

50 Best iPhone and iPad Apps for Designers

Best Testimonial. Thanks for the kind words.

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