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13 Benefits of Video Marketing for Small Businesses

11/8/2019

0 Comments

 
  1. Get on the second largest search engine in the world
  2. Rank higher in search
  3. Increase the understanding of your product
  4. Offer your consumers the medium they want
  5. Boost email click-throughs
  6. Build stronger brand affiliation and connection
  7. Capitalize on the low barrier to entry
  8. Show up more in social feeds
  9. Create more low-touch education options
  10. Tell a stronger story
  11. Increase conversions
  12. Track potential buyer consumption patterns
  13. Get More ‘Bang for Your Buck’
Learn more at:
https://www.vidyard.com/blog/benefits-of-video-marketing-for-small-businesses/
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What Other Kinds of Content Should You Be Incorporating?

7/28/2017

0 Comments

 
Picture
​Content marketing has a ton of benefits for your business and can really augment a decent marketing strategy. The practice can increase the online and real-world visibility of your brand, enable you to hone closer and deeper relationships with your customers, and increase customer loyalty among the customers that you already have under your belt. But along with written articles and words, what other kinds of content should your business be using? 

  • ​Benefits of Content Marketing 
Content marketing enables you to establish yourself or your business as an authority online and someone that fans, clients, or customers can go to for instant, comprehensive solutions. In terms of the raw numbers, content marketing is a great way to boost organic traffic to your website and buoy your social media performance. 

  • Social Media 
A social media presence is a must-have item for businesses looking to squeeze the most out of their content marketing. You can hire a social media manager to handle all of this for your company. You can also choose to get in their yourself, answer customers' questions as they come up, disseminate your blog content, and post positive user reviews on the most popular social media platforms like Facebook, Twitter, and Instagram. This kind of social content establishes you and your business as someone with a real, vocal presence.

  • How-to Guides and Whitepapers 
These two things go hand-in-hand since they both can be incorporated in your content strategy to position your company as a professional, reputable, and knowledgeable source of information. How-to guides are also immediately useful to your audience since they show them how to use your products and services. Whitepapers, on the other hand, can give current and potential customers a quick rundown on industry news. 

  • Relevant Blog Content 
Your blog should form the cornerstone of your content marketing strategy. In your blog, you should be addressing customers' current concerns and sparking their interest with industry trends and new product offerings right around the corner. A website design company can help you understand how a blog works, and how you can incorporate a blog page onto your existing website. 

  • Videos and Reviews 
You can post positive customer reviews, as well as explanation videos on your core website to help customers move towards a buying decision. Both frame your brand as an authority. Videos are also great visuals into how your company operates as a whole.
 
To be truly effective, your content marketing needs to encompass social media, search engines, and PR. You should also be couching your content marketing within a larger inbound marketing campaign designed to create leads and boost your inbound traffic. Content strategy is another important facet to all of this. So, what more can you do?
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Best Testimonial. Thanks for the kind words.

11/7/2011

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We always appreciate the kind words, and the referrals!


Our philosophy:
  • Do the job right and 'as promised'.
  • Honesty ALWAYS.
  • Give it your all.

We've built a business on that philosophy... and look forward to meeting many more individuals and businesses who are looking for an online presence with a company they can trust.
0 Comments

YouTube: Is it Part of Your Social Media Marketing Plan?

10/4/2011

1 Comment

 
Are you an Adams and York county small business owner? Want to make money using YouTube? It can be a great social media marketing tool.

The days when YouTube was just a way to share silly videos is long gone. Today, YouTube is more than just a place to get free video hosting. Few small business owners realize that YouTube can be a fantastic tool for lead generation, search engine optimization and social media marketing.

For most small business owners, the idea of posting a video on YouTube is over the top. The good news is that you don’t have to produce your own videos to have an active social media marketing experience on YouTube. At some point, a video would be ideal, but there isn’t a requirement to get started. In fact, just interacting with and aggregating the public’s content can get bring traffic to your own site.

Setting up your own channel will help you start getting optimized, allowing you to build a reputation and create a foundation for attracting potential customers or prospects. Other things you can do include:

• Creating playlists of your favorite videos
• Rating videos (1-5 stars)
• Listing favorite videos (another playlist)

Just like blogging and other social media networking sites, YouTube has various sharing options as well.  YouTube users can share a video using popular social networking sites including Twitter. Plus, YouTube allows you to understand how your market responds to your content – a big plus for any small business. Who doesn’t want to know about market statistics and data?

So go ahead, try YouTube. Before you know it, you’ll be an expert at publishing videos and using it as a small business marketing strategy . . . and you’ll most likely have fun doing it.
1 Comment
    crawford website design, gettysburg website designer near me
    search engine optimization, seo, social media marketing, smm

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