Content marketing has a ton of benefits for your business and can really augment a decent marketing strategy. The practice can increase the online and real-world visibility of your brand, enable you to hone closer and deeper relationships with your customers, and increase customer loyalty among the customers that you already have under your belt. But along with written articles and words, what other kinds of content should your business be using?
To be truly effective, your content marketing needs to encompass social media, search engines, and PR. You should also be couching your content marketing within a larger inbound marketing campaign designed to create leads and boost your inbound traffic. Content strategy is another important facet to all of this. So, what more can you do?
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Are you an Adams and York county small business owner? Want to make money using YouTube? It can be a great social media marketing tool.
The days when YouTube was just a way to share silly videos is long gone. Today, YouTube is more than just a place to get free video hosting. Few small business owners realize that YouTube can be a fantastic tool for lead generation, search engine optimization and social media marketing.
For most small business owners, the idea of posting a video on YouTube is over the top. The good news is that you don’t have to produce your own videos to have an active social media marketing experience on YouTube. At some point, a video would be ideal, but there isn’t a requirement to get started. In fact, just interacting with and aggregating the public’s content can get bring traffic to your own site.
Setting up your own channel will help you start getting optimized, allowing you to build a reputation and create a foundation for attracting potential customers or prospects. Other things you can do include:
• Creating playlists of your favorite videos
• Rating videos (1-5 stars)
• Listing favorite videos (another playlist)
Just like blogging and other social media networking sites, YouTube has various sharing options as well. YouTube users can share a video using popular social networking sites including Twitter. Plus, YouTube allows you to understand how your market responds to your content – a big plus for any small business. Who doesn’t want to know about market statistics and data?
So go ahead, try YouTube. Before you know it, you’ll be an expert at publishing videos and using it as a small business marketing strategy . . . and you’ll most likely have fun doing it.