Do you need a Website ReBuild?

10/11/2011

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Ask yourself these questions:

Are you satisfied with your current website?
Is your website user-friendly and easy to navigate?
Do you have control over updating and editing your site?
Are your visitors turning into customers?
Does your website comply to current web standards?

If you answered No to ANY of these questions, Let us give you a FREE Quote on getting your website updated.

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5 Benefits of an Effectively Designed Brochure

5/25/2011

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graphic design, small business brochure, gettysburg hanover york harrisburg designer,

Today every entrepreneur has to face heavy competition in order to survive and grow his/her business. While the marketing departments of big organizations have large amounts of funds at their disposal, small businesses need to make the most of their limited marketing budgets. For such businesses, it is essential to choose marketing tools that cost less, but are highly effective. Business brochure is one such tool. The benefits of an effectively designed business brochure include:

Effective online as well as offline marketing: The best thing about business brochures is that they are equally effective for online as well as offline marketing. Once you get your brochure designed with the help of a good local designer, you can offer it online in a downloadable format and offline in a printed format.
Reinforcement of advertising and email marketing messages: Often advertising and email marketing messages are short and offer limited information about the products and services that you offer. Business brochures are a great way to reinforce this message as they provide detailed information on your business as well as products and services. Effective brochures not only offer information, but also persuade potential customers to take desired action.
Credibility: Impressive business brochures provide credibility to your business. Even if you run an online business and do not have a physical office, good brochures make your business real and credible in the eyes of potential customers.
Flexibility: Brochures are highly flexible and allow you to make choices based on your requirements and budget. You can select the design, the type of printing, the quality of paper and the like to create a brochure that is most suitable for your business.
Control: You are in complete control of the message you want to send and the image you want to create for your business using brochures. Unlike other advertising media like television commercials, you are also in complete control of who receives your business brochures. Well designed brochures are an extremely effective marketing tool, especially when you have a small target audience.

Business brochures are a seasoned and effective business promotion tool. Effectively designed brochures are powerful tools for conveying your message to prospective customers and persuading them to conduct business with you. The design of your brochure determines its effectiveness. It is advisable to take the help of an experienced local designer to create an effective business brochure. Contact Crawford Designs LLC, so we can help you develop a great brochure for your business today.

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6 Tips on How to Select a Website Designer

5/11/2011

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A top-notch website designer must be a jack-of-all-trades, excelling in programming, graphic design, email marketing, media development, social media integration and more. Here's what you should be looking for in an outstanding webmaster:

A diverse portfolio demonstrating knowledge and skills in visual design, web graphics, and programming.
Knowledge of standards, technologies and tools. The ideal webmaster knows what is possible and required to implement certain features, but also knows that the latest and greatest craze may not be suitable for a specific company or client.
Efficient. Webmasters who really know their trade build sites more efficiently.
Social media savvy. Your website is just the beginning. Establishing a strong brand presence online requires a blog and a following on social networking venues.
Expertise in developing non-web templates, such as those for e-newsletters and e-mail marketing materials using third-party marketing platforms such as iContact, MailChimp and Constant Contact.
Responsive. Your webmaster must acknowledge all of your requests in a timely manner and capture, organize, schedule and report on request submissions.

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