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16 Rules for crafting a Social Media Optimization Strategy

12/27/2012

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  • Increase link-visibility: Creating a dynamic, as opposed to a static and rarely updated, website is a foundation step in increasing web presence. Adding a blog to a website is even more useful.
  • Simplify tagging and bookmarking: Making it easy for users to tag, bookmark and share content through buttons to Tweet or ReTweet, Like on FaceBook, share on LinkedIn or add to Google+ means that they are pushing your content forward for you.
  • Reward inbound links: Finding a way to reward people for linking to your website, whether through linking back to them or posting comments on their sites further increases presence in the social network.
  • Help content travel: Making it easy for users to pass along content through their network is key. This can be through PDFs, video or audio files, which can be shared across media.
  • Encourage the mashup: Being open to the idea of content being used creatively through the social network (within reason, of course) means that users will be more willing to share.
  • Be a user resource, even if it doesn't help you: Adding value to users is a great technique to increase visibility, no matter the media used. Becoming a "go-to" resource for users can only result in creating a better presence.
  • Reward valuable and helpful users: Encouraging users who add value to your social site is a great way to build a loyal user base, which will feel comfortable sharing your information to their network.
  • Participate: A tremendous part of social media is the aspect of participation and dual interaction within the community.
  • Know how to target your audience: Being everything to everyone is impossible, so understand your target audience is critical to success.
  • Create content: The important of creating relevant content cannot be stressed enough. If content does not speak to your target audience, the chances that it will sink unnoticed are much higher.
  • Be real: Authenticity is, as always, the very foundation of interactions within social communities, online or otherwise.
  • Don't forget your roots, be humble: This advice is relevant in all areas of life, not just social mediaoptimization!
  • Don't be afraid to try new things, stay fresh: Keeping up-to-date on new tools, products and challenges will only make your SMO strategy better.
  • Develop a SMO strategy: Any marketing initiative should have a strategy behind it with clear objectives defining the desired outcome. It is no different for an SMO strategy.
  • Choose your SMO tactic wisely: Tailoring the Social Media Optimization techniques to your desired outcomes is very important to using resources wisely. What works for one site may not work for another.
  • Make SMO part of your process and best practices: And finally, integrating Social MediaOptimization into the way you do business can reap rich rewards as you encourage your organization to share content.

Conclusion
Although these 16 rules were created almost 6 years ago, they are still very relevant for any business that is looking to use Social Media Optimization in today's wired world. Creating relevant content that speaks to a target audience, but does so with authenticity and a fresh perspective is almost guaranteed to provide rewards in terms of greater reach to a wider audience in the social network.

About the author:
Celena Watson - Passionate writer and blogger. I have written on many different topics which include demand generation, outbound sales, inbound sales, lead management, lead nurturing, inside sales, demand generation and many more. For more info visit lead generation
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New Facebook Pages: TIMELINE comes to Fan Pages. Get your Business Information Ready.

2/29/2012

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On March 30, 2012, all Facebook Pages will get a new design. Here is a helpful video from the Social Networking Academy, and a list of what changes are coming your way.

Main Facebook Page Changes:

1). Cover Photo – Some interesting restrictions have been placed on what you can and can’t have on your cover photo;
Cover images must be at least 399 pixels wide and may not contain:
  • Price or purchase information, such as “40% off” or “Download it at our website”
  • Contact information, such as web address, email, mailing address or other information intended for your Page’s About section. 
  • References to user interface elements, such as Like or Share, or any other Facebook site features. 
  • Calls to action, such as “Get it now” or “Tell your friends”.


2). Your Profile Picture which will initially be the top part of your avatar, must be square and at least 180px wide

3). You Can No Longer LAND on a Custom Tab!!! Welcome pages and tabs still exist, but you can no longer default to land on any tabs. As with the timeline on your profile your photos and apps show in the central section in boxes, which means we can add a nice looking graphic to our Welcome pages and tabs to encourage people to click on them. Here’s what FB say about the central boxes;

Photos, likes and apps are now at the top of your Page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.

I have to say I’m really disappointed that you can’t land on your custom landing tabs anymore, but somewhat relieved that we still have them!

4). You Can Pin Posts to the Top of Your Wall!The main design is the same as your profile page so as with that you can now add posts at different dates in the past, you can feature your post by clicking the star so it covers the width of your page, or you can hide it from your page altogether, but the really cool feature is being able to pin specific posts to the top, kind of like a ‘sticky’ post in forums.

5). There’s a brand new admin panel from which you can see your notifications, new likes, insights and the new private messages that people can now send you from your page! From your admin panel you will also see the Manage button which gives you access to the main editing section of your page (Basic Info, Manage Permissions, Apps and so on). Not much has changed in there apart from the Manage Permissions section which no longer has the default landing tab section! – Boo!

Also from the admin panel, you can access Facebook ads, a function to share your page and to invite friends, plus access to Facebooks help section.

6). New Message Feature! I mentioned above messages, well now your fans can message you directly! The messages will show within your admin panel and you can respond from there.

7). Tab Pages are now BIGGER! I believe the official size is 760px, I’ll keep you posted!

8). You will AUTOMATICALLY get the new design on March 30th. So jump in there and make the most of it, because it’s coming whether you like it or not!

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Twitter Tips Tuesday

12/6/2011

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What Does #FF Mean?
Simple Answer: Follow Friday... It’s one of a handful of abbreviations used in Twitter that confuses new users, and then they avoid using it. 

I remember the very first time I saw #FF messages. My Twitter feed was littered with them but I couldn’t figure out what it all meant. I felt left out – what is #FF? what am I missing?! So, for those of you who are asking yourself those questions right now, here’s a short guide to Follow Friday…

#FF is short for #FollowFriday. It’s a Twitter trend created back in 2009 by Twitter users that has since become a customary Friday activity.

An #FF is a shout out, a show of appreciation, a nice thing to do. Each Friday you can recommend Twitter profiles that you appreciate and enjoy to all of your followers. The idea being that your #FF recommendation will encourage others to check out that profile, generating more followers for them. 

Sooo...... long story - short, this Tuesday's Twitter Tip is to show appreciation for a profile that you appreciate, and #FF them this Friday ;)
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It's Time For Some Speed Networking

8/11/2011

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Now that summer is drawing to a close, it's time to start up on the speed networking again. York and Adams County business professionals can sign up now for the September event, and I recommend that you sign up sooner rather than later because seats are going fast. There is limited space available.

The next speed networking event is Monday, September 19, 2011. Time: 11:30 a.m. to 12:30 p.m. Location: RCS Financial Group Office at 55 Wetzel Drive, Suite #3, Hanover, Pa. 17331.

So what is speed networking and why should you do it?

That's a good question. Thanks for asking. 

Speed networking is a take off of speed dating where participants rotate around a room and spend a short time span (usually 3-5 minutes) making a first impression with potential dates. At the end of the evening, speed daters pick the people they'd like to know more about and exchange contact information.

Speed networking operates in a similar fashion. You spend a short period (3 minutes) with each participant introducing yourself and making connections. During this time you should share your business card, brochures, and other promotional materials. When you get back to the office, you'll follow up with those people you'd like to get to know better and build a deeper relationship with. Just like in speed dating.

This is a fun and exciting way to meet new prospects for your business. Register today for the next speed networking event. Lunch included.
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