Building a positive image has always been an important part of doing business. A good reputation has a domino effect as satisfied customers tell other people and bring more customers, resulting in an upward spiral of growth for the business. In today's business world of computers and the Internet, creating and maintaining a positive image of your business has become even more crucial as more and more people rely on information that is freely available in order to make buying decisions of all types.
Online Reputation Management is the practice of tracking, monitoring and, often, replacing bad online coverage with good coverage to positively affect Internet search results. Continuous vigilance over the kind of information that is being posted to the Internet from different sources and making constant efforts to highlight positive coverage while suppressing negative coverage will contribute to building a strong online brand reputation for any business.
With consumers increasingly going online to get information before making purchasing decisions, company websites, and online communities like social media sites, blogs, micro blogs and online review sites have become the new publicity management avenues for businesses today.
Sources that contribute to the online reputation of a business
For businesses that do not have the internal resources or the technical ability to continuously monitor their online brand, using an online reputation management service may be the best option. Firms specializing in managing the online presence of a business or brand offer the easiest way for a business to protect their online presence without spending any time or effort away from actually running the business.
Author: Celena Watson
On March 30, 2012, all Facebook Pages will get a new design. Here is a helpful video from the Social Networking Academy, and a list of what changes are coming your way.
Main Facebook Page Changes:
1). Cover Photo – Some interesting restrictions have been placed on what you can and can’t have on your cover photo;
Cover images must be at least 399 pixels wide and may not contain:
2). Your Profile Picture which will initially be the top part of your avatar, must be square and at least 180px wide
3). You Can No Longer LAND on a Custom Tab!!! Welcome pages and tabs still exist, but you can no longer default to land on any tabs. As with the timeline on your profile your photos and apps show in the central section in boxes, which means we can add a nice looking graphic to our Welcome pages and tabs to encourage people to click on them. Here’s what FB say about the central boxes;
Photos, likes and apps are now at the top of your Page. Photos show in the first spot, but you can change the order of everything else so people see what matters most. You can show a maximum number of 12 apps, so make sure to put your most important ones first.
I have to say I’m really disappointed that you can’t land on your custom landing tabs anymore, but somewhat relieved that we still have them!
4). You Can Pin Posts to the Top of Your Wall!The main design is the same as your profile page so as with that you can now add posts at different dates in the past, you can feature your post by clicking the star so it covers the width of your page, or you can hide it from your page altogether, but the really cool feature is being able to pin specific posts to the top, kind of like a ‘sticky’ post in forums.
5). There’s a brand new admin panel from which you can see your notifications, new likes, insights and the new private messages that people can now send you from your page! From your admin panel you will also see the Manage button which gives you access to the main editing section of your page (Basic Info, Manage Permissions, Apps and so on). Not much has changed in there apart from the Manage Permissions section which no longer has the default landing tab section! – Boo!
Also from the admin panel, you can access Facebook ads, a function to share your page and to invite friends, plus access to Facebooks help section.
6). New Message Feature! I mentioned above messages, well now your fans can message you directly! The messages will show within your admin panel and you can respond from there.
7). Tab Pages are now BIGGER! I believe the official size is 760px, I’ll keep you posted!
8). You will AUTOMATICALLY get the new design on March 30th. So jump in there and make the most of it, because it’s coming whether you like it or not!
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