What Marketing Strategies Produce the Best Results?

9/13/2021

Smart Marketing, Digital Marketing, Website Design

There are a lot of marketing strategies that your business can employ. However, it can help if you know which strategies are known to produce the best results. Using these strategies can help your business grow.

Paid Social Media

In general, social media is a great marketing tool for your business to be using. You can step it up by using paid social media. With paid social media, you can overcome many of the challenges that come with organic social media and you can explore many new benefits. Paid social media allows you to strengthen your social media marketing. You can use paid advertisements and posts to promote your business. This can help you reach more people or more directly reach your target audience. Your marketing strategy can be much more effective than if you were promoting your business to a general audience.

Text Message Marketing

One of the best ways you can market to your consumers is by getting in touch with them directly. Text message marketing is a tool that will help you do this. With texting, you can quickly communicate with your consumers and you have a higher chance that they will see your messages. A majority of people open all of their text messages, so there is a large likelihood that they will at least see your messages. SMS marketing is also very versatile. Introducing multimedia content into your messages can increase engagement by 250 percent. For example, you can include photos, videos, GIFs, and other graphics. This makes your messages more interesting and people may be more inclined to follow through.

Email Marketing

Most people check their email every day. In fact, they likely check their email multiple times a day. This is a great channel to use to communicate with your consumers and promote your business. Using email marketing is highly effective. It’s affordable, direct, and fairly simple. You just need to make sure you do it right. To get the most value out of it, you need to make sure you are providing your customers with value. Provide them with relevant, personalized information. Make it easy for them to link to your social media pages and website.

Marketing your business can be done in a lot of different ways. It may be best for you to try multiple approaches so you can see what works best for you. To start, try some marketing strategies that are known to work well.
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What Are the Most Effective Marketing Strategies?

7/12/2021

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Every business needs to develop strong marketing strategies. With the right marketing, you can increase brand awareness and grow your business. Of course, it’s helpful to know which strategies will bring you the most success.

SEO Marketing

SEO or search engine optimization marketing is centered around improving your overall ranking to increase website traffic. Your SEO ranking determines where your website will appear in a search. For example, a high ranking will put you near the top on the first page of search results. By improving your SEO, you can increase your exposure and make it more likely for people to click on your website. Your ranking can be improved in a number of ways. Start by increasing the quality of your website with a pleasing design, faster loading speed, easy navigation, relevant content, etc. It pays off to put time into your website. The better it is, the higher your ranking will be, and more people will see it and be exposed to your business.

Content Marketing

One marketing strategy that is becoming widely popular is content marketing. With content marketing, you regularly produce content related to your business. For example, if you own an insurance company you might write blog posts about different insurance types or common insurance questions people have. The benefit of content marketing is people will often be searching for information related to your business and if they find your content, they will also see your business. Having a lot of content can also boost your credibility and make your business look more reliable. Marketers around the world believe content marketing to be the most effective digital marketing technique.

Social Media Marketing

Many businesses have begun to embrace the use of social media for marketing. Social media is an excellent tool because it reaches a very wide audience, and it allows you to advertise and interact with your customer base. There are many social media platforms you can choose from, so you can find some that facilitate your marketing needs. You can use social media marketing to advertise your products and services, gather feedback from your followers, and increase your brand awareness. There are tools available to help you manage and monitor your social media marketing.

When you employ efficient marketing strategies, you can increase the awareness of your business and find more clients and customers. It is an essential part of growing your business. Using multiple strategies can help you toward success.
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My Top 10 Favorite Social Media Tools

8/31/2016

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(daily)

1. Buffer for simple & easy social media scheduling and analytics

2. Pocket for saving the great content I find

(weekly)

3. Nuzzel for email digests of popular articles on social media

4. Feedly for discovering new stories to share

5. Pablo for creating engaging images

6. SumAll for weekly email reports

(regularly)

7. BuzzSumo for influencer research and headline ideas

8. Followerwonk for Twitter stats & analysis

9. SocialRank for follower insights

10. Canva for creating graphics

So many amazing tools that people have built to make social media sharing that much easier, faster, and smoother!

What are your favorites?

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2016 Social Media Checklist For Businesses

3/22/2016

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Social media platforms are constantly innovating, so we're sharing this checklist to reflect all the latest and greatest features of the most popular social media channels.

Get updated pro tips for Twitter, LinkedIn, Facebook, Google+, Pinterest, YouTube, and SlideShare
Discover how to leverage Instagram, Quora, and Periscope in your marketing
Update your plan for blogging and social media

If you find yourself stumped at the prospect of using social media marketing to promote your business, this simple guide can help. Follow these easy suggestions to create a consistent social media internet marketing presence on multiple channels.