Here's a lesser known attribute of JPG (.jpeg) images that can help with optimizing your site. Right click any jpg image and choose properties... then click the details TAB. Use the site name or article heading as the Title. Place your H1 Heading or tag line in the Subject field. For Ratings always 5 stars. Keywords in Tags and paste your entire article into the Comments field. You now have perfectly optimized images for Google to find and they will often show up in the "Images For (search term)" in organic search. Not only that but will be matched to the article, as well, if the keywords are not those that people pay lots of money for in Adwords. Even so your article can still show up on page one with enough backlinks.
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We can help! Contact us today for a FREE consultation. We will explain more about websites, blogs, and email newsletters, and what they can do for your business. ![]() The easiest way to increase your Google rankings is to increase the size of your website. That's the reason why Wikipedia ranks #1 on Google for so many keywords. The simplest way to increase the size of your website is to add a blog and post to it as frequently as possible. The more frequently you can post, the faster you will see an increase in rankings and traffic. Focus on producing the highest quality articles you can for your blog. Educate, inform and entertain... don't sell! Adding value (instead of selling) will result in more links to your website and higher SEO rankings. Ask yourself these questions:
The nuts and bolts of SEO marketing are keywords. They are important for one reason and one reason only. They allow businesses who seek search engine rankings to target their rankings by using the correct language.
If you think about it, this is what good marketing has always done. Marketers deploy language for the purpose of persuasion. They hope to get their target audience to think about things by using the correct language and getting them to think and take action. SEOs do this using a specific type of language that is intended for two audiences. The first audience is the human audience. You want your online content to speak to your human target audience in a way that your human audience takes action. That action, you hope, is to do business with you. Your second audience is the search engines. Or their spiders. Search engine spiders are computer programs that crawl the Web through links and analyze the content on the pages. Today's search engine spiders are very sophisticated compared to the spiders of fifteen or twenty years ago. They analyze keywords, links, images, and a host of other on-page and off-page factors to determine the rankings of web pages for specific key phrases. Because search engines have a ranking system, search engine optimizers try to target their content to the spiders in order to influence them on that ranking system. The goal is to increase their chances at getting good rankings. Keywords are the nuts and bolts, the basic building fundamentals, of good SEO. If you want to rank well, start with good keyword research. |
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